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National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023
New data released today reveals how many people have been supported by the National Gambling Support Network (NGSN) since its launch in 2023, with data also showing an increase in self-referrals by over 50% in year two. Waiting times for a first assessment are also shown to be offered after an average of just two days.
Since April 2023, the NGSN has supported over 110,000 people over the two years since launch. This is based on the number of individuals who accessed services including the National Gambling Helpline, regional providers, primary care and residential services. These fall into three tiers of support (Tiers 2-4) including assessments, brief interventions, extended brief interventions (EBI), treatment sessions, reviews and aftercare.
The impact of a region-first approach, which is designed to deliver local support and services for people, and access to providers with knowledge and understanding of the local community, can be seen through more individuals accessing support directly from their local provider, with self-referrals into the system increasing by over 50% since launch.
Brief Interventions (BI), which involve short-term strategies aimed at addressing gambling harms through time-limited conversations, allow early engagement and support before challenges escalate, and offer advice and signposting to further help if required. Increasing early support has been central to the NGSN and as a result, these have seen a significant rise in the second year of the Network, having nearly doubled with a 93% increase, from 11,000 to over 21,000 people receiving a meaningful intervention.
Person-centered support means that people are also accessing the service that works for them and around their personal lives and circumstances, such as peer support, group work and 1:1 therapy. The average waiting time for a first assessment is now an average of two days across the network.
Through increases in outreach and engagement activity and improvements to tools such as the GambleAware service finder to enhance awareness of support available amongst frontline professionals and the public, individuals are more likely to engage with local support services directly.
Since the launch of the GambleAware service finder website in July 2024, we have seen an estimated 21,000 people directed to NGSN provider referral options, which includes links to email addresses, phone numbers, self-referral forms and websites.
Those with the most severe cases of gambling harm will often require Tier 4 treatment, which is the most specialised and intensive level of care within the NGSN, where a person stays at a residential treatment centre.
Jackie Menzies, from Southport, is one person who has benefited from the support of the NGSN and its tier 4 care. Jackie started gambling when he was 20, and after realising that the effects of gambling harms were having an impact on his mental health and wellbeing, he was directed to support from Cheryl Williams at NGSN provider, Adferiad, with the service he received described as “lifesaving.”
Jackie, now 38, said: “I owe Cheryl and the team at Adferiad my life.
“From the moment I was introduced to them, I was contacted, informed, and treated with respect and understanding for both myself and my addiction. I was guided and informed of what options might be available to me and how I might be able to get help.
“I had treatment at their Parkland Place Centre and from the empowering attitudes of the staff, I have enrolled in a Level 3 counselling course at my local college, and I’m looking to the future to be able to help people who are suffering from addictions like I am to grow and be able to find peace and happiness again.”
Anna Hargrave, Deputy Chief Executive at GambleAware, says: “The second year of the National Gambling Support Network presented an opportunity to take the learnings from year one and focus on how we can best support those affected by gambling harms.
“We’ve seen an increase in the number of people being supported and importantly, an increase in brief interventions and self-referrals, which means we can support people earlier and reduce the potential for further harm.
“The expertise within the Network is unrivalled and providers play a key role in helping people across the country, whether that be at the start of their journey, or supporting them at the end. We look forward to working with the future commissioners and the NGSN with the integration of the network into the future system to ensure providers can continue offering their crucial services.”
Significant work has gone into improving the support and care individuals receive, with the NGSN delivering a range of successful interventions, from increased prevention activities and community-based early interventions to continued development on expanding more efficient pathways into structured treatment. In so doing, this has ensured and enabled more people to access support and achieve strong outcomes, through a no wrong door system to reducing the impact of gambling harms.
Joy Allen, Police & Crime Commissioner for Durham and vocal advocate for prevention of gambling harms, said: “Gambling, like any addiction, has the power to completely control the lives of those affected and those closest to them. It can negatively impact individuals financially, emotionally, socially and in terms of their mental wellbeing.
“We need to think of gambling-addiction in the same way in which we think of and support those with Drugs and Alcohol addiction. It is an illness that can lead people to commit crime to feed their addiction and those in its thrall need rehabilitation, not censure. It can certainly lead to abject misery. It is estimated that there are nearly 500 gambling related suicides a year in England highlighting the urgent need to encourage more people to seek help. In 2023 around 5% of the North East population aged over 16 was classified as an ‘at risk’ gambler, often spending more than they afford and chasing losses leading to financial strain, anxiety and stress.
“In response, and in line with the priorities I’ve placed on tackling gambling harm, Durham Constabulary has signed the National Gambling Charter which commits the Constabulary to providing specialist training for its officers so that they can identify those at risk and signpost them towards support. I urge other organisations to do the same. Collectively we can, and will, do more.”
The National Gambling Support Network is available for anyone who is experiencing harm from gambling and wants support for it, including people who are affected by someone else’s gambling. All services are free and confidential.
The post National Gambling Support Network helps over 110,000 people as self-referrals increase by 50% since April 2023 appeared first on European Gaming Industry News.
Brazil’s regulated betting market continues to gain structure and momentum, as the country balances regulatory consolidation, integrity safeguards, and commercial growth.
Over the past week, key developments, from federal policy implementation to strategic partnerships and product innovation, highlight how the ecosystem is maturing ahead of major global sporting events.
Government launches national policy to combat match-fixing
A major regulatory milestone was reached with the creation of the National Policy for the Prevention and Combating of Sports Manipulation (PNPEMR). Established through a joint ordinance by the Ministries of Sports, Finance, and Justice, the policy introduces a comprehensive national framework designed to address integrity risks in sports.
The initiative is structured around four central pillars: regulation, prevention, monitoring and enforcement, aiming to protect the credibility and unpredictability of sporting competitions in Brazil.
The policy emphasizes interinstitutional cooperation, bringing together public authorities, sports organizations, betting operators and international bodies.
Among its key measures are:
- Standardization of reporting flows for suspicious betting activity
- Continuous education programs for athletes, referees and sports officials
- Protection mechanisms for whistleblowers
- Strengthening of criminal investigations targeting organized match-fixing networks
Under the framework, the Ministry of Sports will coordinate implementation, while the Ministry of Finance will oversee betting regulation and operator compliance. The Ministry of Justice and Public Security, alongside the Federal Police, will lead intelligence-sharing and enforcement efforts, particularly in cases with interstate or international scope. See DOU
A multi-stakeholder governance committee will be responsible for monitoring progress and proposing adjustments, ensuring that the policy evolves alongside the market.
This move reinforces Brazil’s intention to align regulatory oversight with global integrity standards, particularly relevant as the country prepares for high-volume betting scenarios during major international competitions.
Sportradar expands iGaming strategy with Playradar launch
On the corporate front, Sportradar announced the launch of Playradar, a new brand dedicated to its iGaming vertical, signaling a strategic shift toward more integrated and immersive betting experiences.
The new offering is built around hybrid gaming concepts, combining real-time and historical sports data with live streaming and casino content.
Among the key features is a 24/7 live experience hub, where users can engage simultaneously with sports events and interactive gaming formats.
The initiative will be led by Edo Haitin, a seasoned executive with over two decades of experience in live gaming and product development.
The company plans to roll out Playradar starting in 2026, initially targeting regulated markets in the UK, North America and Latin America.
According to CEO Carsten Koerl, the move represents a natural evolution of the company’s capabilities, leveraging its existing infrastructure in data, streaming and user behavior analytics to enhance engagement and monetization across the player lifecycle.
Haitin also emphasized the strategic vision behind the launch, highlighting the ability to combine technology and content in line with evolving market demands, particularly as operators look for differentiated and immersive user experiences.
Importantly, Playradar will operate exclusively in regulated environments, maintaining a strong focus on responsible gaming and integrity, aligning with broader industry and regulatory trends.
Playson strengthens Brazilian footprint through Betnacional partnership
Further reinforcing Brazil’s position as a high-growth market, Playson expanded its regional presence through a new partnership with Betnacional, a leading local operator owned by Flutter Entertainment.
The agreement will see a portfolio of Playson’s top-performing titles integrated into Betnacional’s platform, including 4 Pots Riches, Diamonds Power, and Sugar Teddy x1000, all recognized for their strong performance in regulated markets and engaging gameplay mechanics such as Hold and Win.
The partnership reflects a broader industry trend toward localization and mobile-first strategies, as operators seek to better align content with regional player preferences.
Cristhian Zito, Head of LatAm at Playson, highlighted the strategic importance of the deal:
“Partnering with Betnacional is an important milestone for us in Brazil. It is a highly respected local brand with a deep understanding of its audience, and we are confident our content will resonate strongly with its players.
This launch further strengthens our position in the market and reflects our commitment to delivering engaging, high-performing games to operators across Latin America.”
From the operator’s perspective, Frederico Cunha, Head of Commercial at Betnacional, also emphasized the value of the collaboration:
“We are delighted to welcome Playson’s portfolio to Betnacional. Their games are recognised for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering.
We look forward to working closely together and bringing an enhanced entertainment experience to our players.”
A market balancing integrity and growth
Taken together, this week’s developments illustrate a clear dual trajectory in Brazil’s betting sector: strengthening institutional and integrity frameworks while simultaneously attracting investment, innovation and international partnerships.
As regulatory structures become more sophisticated and collaboration between stakeholders deepens, Brazil is positioning itself not only as a compliant and secure market, but also as a central hub for growth in Latin America’s gaming industry.
SportyBet appoints DJ Khaled as global ambassador to expand connection between sports, culture and entertainment
SportyBet has announced DJ Khaled as its new global ambassador, strengthening its positioning at the intersection of sports, music, and contemporary culture.
He joins a global roster that includes José Mourinho and Éder Militão, reinforcing the company’s strategy of connecting with audiences through entertainment. The partnership will roll out across key markets such as Brazil, the United States, Mexico, and parts of Africa, supporting SportyBet’s expansion as an experience-driven platform.
According to Elias Gallego, Vice President of Sporty Group, the collaboration reflects the company’s focus on partnering with culturally relevant figures to engage diverse audiences, particularly in markets like Brazil where sports and lifestyle are closely linked.
Deeper push into music and entertainment
The move also signals a broader effort by Sporty Group to integrate music into its entertainment ecosystem. Earlier this year, the company partnered with Burna Boy on the “For Everybody” project, blending music, football, and global culture.
In this context, DJ Khaled’s appointment further strengthens a strategy centered on storytelling and fan engagement, especially in regions where sports and music are deeply connected.
Global mindset and brand evolution
DJ Khaled highlighted the shared vision behind the partnership, emphasizing mindset, authenticity, and global connection with fans.
The agreement reinforces SportyBet’s evolution beyond sports betting, positioning the brand within a broader entertainment ecosystem. In Brazil, it aligns with the company’s ongoing growth and its focus on delivering integrated experiences that combine content, culture, and user engagement.
The post Brazil advances integrity agenda amid strong market growth appeared first on Americas iGaming & Sports Betting News.
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Booming Games, a leading provider of premium gaming content, has launched Ultra Buffalo Hold and Win, an electrifying new slot that brings the energy of the plains straight to the reels. Featuring a classic 5×3 grid with 20 fixed paylines, the game offers a maximum win potential of 5,000x. Set against a striking desert backdrop, players encounter iconic wildlife symbols, including buffalo, eagles, and wolves.
The slot delivers a high-stakes experience with a suite of thrilling bonus features. Landing three Bonus symbols on reels one, three, and five triggers the Buffalo Bonus Wheel, offering Grand, Major, Minor, and Mini prize pots, as well as the enhanced Ultra Mode, which adds two extra rows to the grid.
Randomly, the Wild Buffalo Herd feature may activate to transform symbols into wilds and upgrade existing wilds to Wild x2, ratcheting up the excitement. Meanwhile, landing five or more coins triggers the Ultra Hold and Win feature, expanding the grid to 5×8 and raising the potential for massive payouts. Players who fill the extended grid capture the Grand Prize Pot, worth 2,000x their bet.
The intensity ramps up further with the Ultra Reel, unlocked by stacking a full 1×8 reel during Ultra Hold and Win. This dramatic addition multiplies or adds coin values to the rows below, pushing the game’s payout potential to a staggering 5,000x.
April will see Booming Games continue its high-octane release schedule with six new titles, including Fly On! and Fish Tales Monster Bass 10,000, boasting innovative features and maximum wins of 5,000x and 10,000x, respectively. These releases reinforce the studio’s focus on high-quality, high-volatility experiences designed for thrill-seeking players.
Craig Asling, Director of Games at Booming Games, said:
“Ultra Hold and Win is an exciting evolution of our classic Hold and Win mechanic. Every spin holds the promise of big rewards, and with features like the Ultra Reel and Buffalo Bonus Wheel, we’ve created a modern, pulse-pounding experience that players are going to love. Step into the herd and feel the charge!”
The post Booming Games releases Ultra Buffalo Hold and Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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