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ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All

GR8 Tech launches ULTIM8 Sportsbook iFrame—an easy-to-launch solution designed specifically for the needs of experienced businesses: casino brands aiming to dominate sports betting without hiring an army of sportsbook specialists, or operators fed up with tech bottlenecks stunting their growth.
“We dedicate a lot of time to talking to the market, and one thing kept coming up: too many products are built for entry-level needs. That’s fine… until it is not. Operators that grow beyond the basics often hit a wall. Their current platform needs improvement and differentiation that comes slowly, if at all; at the same time, switching to something new just means discovering another set of limitations down the line,” shares Yevhen Krazhan, CSO at GR8 Tech. “There was clearly a gap—a well-formed demand for a solution tailored to mature operators who know what their players want and are done settling for tech that slows them down or boxes them in.”
ULTIM8 Sportsbook iFrame was created to tackle these advanced challenges, enabling operators to differentiate with market-leading content and a customizable front-end while maintaining full control over crucial areas like player engagement and risk management. Feature-rich right out of the box, the solution drives the ultimate revenue boost with its AI-driven toolset.
“ULTIM8 is built for results. Operators using our iFrame solution see up to 50% GGR uplift through features that come ready to deploy—odds personalization, parlay tools, and dynamic cashout,” comments Sergey Ghazaryan, CRO at GR8 Tech. “Coupled with the geo-tailored layouts and widget-based frontend flexibility, these things give operators the ability to shape the ultimate experience for their audiences, while keeping full control over performance and profitability.”
With all these advanced features, GR8 Tech’s ULTIM8 Sportsbook iFrame still maintains one of the key decisive factors of all iFrame solutions—quick launch time. As long as operators provide everything necessary for the launch from their end in time, the business can go live within just one week.
Sergey Ghazaryan adds: “GR8 Tech aims to become the first choice for operators looking for high-performance sportsbook-driven solutions. ULTIM8 Sportsbook iFrame is a very important step towards this goal—an ultimate showcase of our sportsbook expertise, packed in a convenient, easy-to-integrate form, tailored to the demands of the mature operators that have been unanswered up until now. Well—not anymore.”
Contact GR8 Tech for an in-depth guide through the ultimate sportsbook solution.
The post ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All appeared first on European Gaming Industry News.
George Fil Director of Product Strategy at Push Gaming
Push Gaming expands Actions line-up with Masked Mayhem

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B2B gaming supplier Push Gaming introduces a brand-new twist on progression-based gameplay in Masked Mayhem, a fresh, action-packed release designed to engage players with thrilling new features and expanding potential, as well as its new Push Actions category.
Continuing its expansion into innovative slot experiences while staying true to its hallmark style, Masked Mayhem delivers dynamic, mid-high volatility gameplay with an entirely new mechanic designed to enhance long-term engagement across a wide range of player types.
The game’s dynamic Win Zone forms the exhilarating heart of its appeal, expanding to create a larger prize collection area. In the base game, the Win Zone appears randomly in impactful sizes, from 2×2 up to a massive 5×5. However, the real prize potential is unlocked during free spins.
Collecting bonus symbols triggers a dramatic expansion of the Win Zone. Each symbol collected guarantees growth, opening up greater opportunities for high-value hits and securing those highly sought-after jackpot wins.
Fitting squarely into the Push Actions category, Masked Mayhem is aimed at players seeking innovation, immersion, and high-energy gameplay. It combines the strategic depth of a progression-based system with the visual flair of a bold wrestling theme, resonating particularly with Latin American markets while offering global appeal.
Key features include the all-new Win Zone mechanic, collectable jackpot symbols, and a chase element that adds a fresh level of excitement to each spin. With each trigger, players edge closer to unlocking some of the game’s most lucrative prizes, creating a powerful feedback loop of anticipation and reward.
Masked Mayhem joins a growing lineup of titles across Push Gaming’s new portfolio framework, which includes Push Originals, Push Actions, and sub-brand Reel Hot Games. Each stream is designed to deliver standout content for specific player profiles and regional preferences, while upholding the studio’s commitment to high-quality, high-performance game design.
George Fil, Director of Product Strategy at Push Gaming, said: “With Masked Mayhem, we wanted to explore a different style of progression, one that feels organic and rewarding while keeping players focused on what might come next. The new Win Zone mechanic brings that to life, offering an experience that builds over time and feels deeply satisfying.
“It is a standout addition to the Push Actions category, perfectly demonstrating how we can blend strong themes with fresh features while continuing to build meaningful engagement in core markets like LatAm and beyond.”
The post Push Gaming expands Actions line-up with Masked Mayhem appeared first on European Gaming Industry News.
Athens
BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE

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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
Admiral.ch
Relax Gaming expands Swiss footprint with Admiral.ch launch

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Relax Gaming, the iGaming aggregator and supplier of award-winning content, has extended its presence in the Swiss market through a new partnership with Admiral.ch.
Operated by Casino ADMIRAL Mendrisio, Admiral.ch is one of Switzerland’s newest regulated online casinos, offering over 1,300 titles across desktop, iOS and Android, boosted by player-first features such as real-money loyalty bonuses and instant payouts.
The partnership sees Relax Gaming supply its high-performing proprietary portfolio, including fan favourites Money Train 4, Temple Tumble and Beast Mode, as well as a selection of leading third-party games via its aggregation platform.
As part of its commitment to supporting regulated markets, this latest integration strengthens Relax Gaming’s footprint in Switzerland, with Admiral.ch gaining access to premium content built to drive player engagement and retention.
Cliona Griffin, Business Development Manager at Relax Gaming, said: “Admiral.ch has quickly established itself as a serious player in Switzerland, and we’re pleased to partner with a brand that shares our commitment to quality and innovation.
“This launch forms part of our wider strategy to grow in key regulated markets and deliver top-tier content to leading operators worldwide.”
Alessandro Werlen, Managing Director / CTO at Admiral.ch, said: “Relax Gaming’s reputation speaks for itself, and we’re delighted to now offer their games to our growing player base.
“The addition of Relax titles enhances our portfolio and supports our mission to provide first-class entertainment in a secure and regulated environment.”
The post Relax Gaming expands Swiss footprint with Admiral.ch launch appeared first on European Gaming Industry News.
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