Industry Awards
Golden Boomerang Awards 2025 Midway: new leaders, prizes and insights from top team

The next monthly prize drawing among tournament participants will be held on April 3
The second annual Golden Boomerang Awards 2025, organized by Boomerang Partners, is approaching the equator. This year, participants are competing in betting and casino leaderboards. The tournament, which runs from February 3 to May 11, has attracted over 400 top affiliate teams worldwide. They are competing for 11 awards, including the Grand Prix.
New leaders
The Golden Boomerang Awards 2025 leaderboards are constantly being updated, and now, in the middle of the tournament, there are new top three leaders in each of them:
- Top 3 in the betting category: Full, Tokyo Team and Gipsy.
- Top 3 in the casino category: HighRoller Gaming, Fumma, and Boss.
In the betting leaderboard, the first and second places are currently in the closest gap in points, and everything can still change. In the casino race, the main leader has gone ahead, but the competition among the pursuers is very strong. It is expected that more changes will occur in the leading two trios by the end of the tournament. The competition for victory is fierce, with both groups vying intensely, and no one is willing to give up.
Grand Finale
The Golden Boomerang Awards 2025 final will take place in May. The top 30 affiliate teams will participate in an exclusive business networking event, and the best contestants will be invited to the famous San Siro stadium in Milan. Boomerang Partners will realize this opportunity as the official regional betting partner of AC Milan.
The next giveaway on April 3
In addition to the main awards, the tournament rules provide for three monthly prize drawings. They are awarded to teams that have completed additional tasks, the set of which changes every month. The next drawing is scheduled for April 3. Affiliate teams still have the opportunity to participate in the Golden Boomerang Awards 2025 and compete for main and monthly prizes. Follow Boomerang Partners’ social media accounts for news and tasks to enter the drawings, and don’t miss a thing.
A leader’s perspective
Anastasia, representative of One Partners – one of the leading competitors in the Golden Boomerang Awards last and this season, commented on last year’s and current tournament: “The [last year’s] awards ceremony turned into a fascinating show with cool decorations and performances by artists. If you let your imagination run wild and imagine yourself in a stadium, I think it’s better to add some football vibe.”
“The main highlight of the Golden Boomerang Awards 2025 is that the location has changed from sunny Cyprus to the legendary San Siro Stadium in Milan. The number of awards also increased, so I think it’s going to be more massive, more grand, and spectacular.
It’s nice to get into the top 30, where affiliate marketing leaders will be present. I believe and hope that our team will be in the final, so I can’t wait to feel this drive, celebration, and energy like it was in the previous year.” – said Anastasia.
Join the Golden Boomerang Awards 2025 and be among the best.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support. The flagship brand, Boomerang-Bet.com, provides a seamless and enjoyable betting experience.
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HERMES Climate Protection Prize
NOVOMATIC Wins Coveted HERMES Climate Protection Award

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NOVOMATIC was awarded the prestigious HERMES Climate Protection Prize for the construction of its photovoltaic system at its headquarters. Covering an area the size of three soccer fields and featuring more than 4600 solar panels, the PV system already caused a stir when it was inaugurated last fall in 2024.
By constructing the photovoltaic system on an area of 20,000 square meters, the company is sending a strong signal for climate protection and a sustainable future. The system generates around 2 million kilowatt hours of electricity annually, enabling the gaming technology group to cover a significant portion of its energy requirements at the site with emission-free energy. This corresponds to carbon dioxide savings of more than 1100 tons per year, comparable to the compensation of over 90,000 trees. The project is the largest among the group-wide PV installations at international company locations, such as Germany, Italy, Spain and Australia, and impressed this year’s expert jury at HERMES.
Mag. Stefan Krenn, CEO of NOVOMATIC AG, said: “With the photovoltaic system at our headquarters, we have reached a significant milestone in our sustainability strategy and are sending a clear signal for a strong and environmentally conscious energy future. The HERMES award is therefore an important recognition of our efforts in the area of sustainability.”
At the festive “Gala of the Austrian Economy” on October 10 at the Hofburg Palace in Vienna, with around 400 invited guests, the HERMES Climate Protection Award was accepted by Christoph Neubauer, Director Group CR & Sustainability, and Florian Saiko, Director Group Finance.
The HERMES Climate Protection Award is presented annually to Austrian companies that are actively committed to a climate-friendly future through innovative projects. The climate projects submitted from all sectors of the economy show that climate protection and successful business can go hand in hand.
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2025 Global Regulatory Awards
Vixio Announces the 2025 Recipient of the Compliance Lifetime Achievement Special Award

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Vixio, a leading provider of regulatory intelligence solutions, is delighted to announce that Wes Himes will receive the Compliance Lifetime Achievement Special Award at the 2025 Global Regulatory Awards. This prestigious honour recognises individuals whose exceptional contributions have advanced the culture of compliance and regulatory standards across the gambling industry.
Throughout his distinguished career, Wes has been at the forefront of shaping modern gambling regulation, from founding the Interactive Gaming, Gambling and Betting Association (iGGBA) in 2000 to serving as Executive Director of Standards and Innovation at the Betting and Gaming Council (BGC) and now as a Partner at Intrepid Partners. “I am truly humbled to be receiving this award… When I started in this industry 25 years ago, I had no idea how dynamic and exciting the sector would later become,” stated Wes Himes. Himes added: “It has been a privilege and a pleasure working with so many colleagues that I call friends, and I can not thank enough the operators and other stakeholders who have been so supportive of my work and career.”
As part of this announcement, Vixio has released a special episode of the Regulatory Radar Podcast. Vixio’s Chief Analyst, James Kilsby, sits down with Compliance Lifetime Achievement Special Award recipient Wes Himes to discuss his 25-year journey in the gambling sector, from navigating policy debates to building bridges between regulators, operators, and policymakers. Listeners will gain insight into how compliance has evolved into a cornerstone of sustainable growth and hear Wes’s perspective on the future of regulation and responsible gaming. A thoughtful and inspiring conversation with one of the most respected voices in the field, don’t miss this look back at a remarkable career and what lies ahead for the industry. To listen to the episode in full, please visit the Vixio website or follow the link here.
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Alpha Hub
Flutter and Beyond Sport launch global Tech4Good Awards to transform lives through the power of sport and technology

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Flutter Entertainment, in collaboration with Alpha Hub and Beyond Sport, has launched the Flutter Tech4Good Awards 2025 – a global initiative looking to uncover and accelerate bold, technology-driven solutions that harness the power of sport and physical activity to build healthier, more active communities.
Despite the well-documented benefits of physical activity, 31% of adults globally are not meeting recommended activity levels. This inactivity contributes to declining physical and mental health across populations.
The Awards will support bold, tech-driven innovations that go beyond addressing physical inactivity — they’ll push the boundaries of what’s possible for healthier, more connected communities. Whether it’s grassroots initiatives or scalable digital platforms, Flutter and Beyond Sport are seeking five standout organizations using technology to inspire movement, improve public health, and advance community wellbeing.
Kerry McNally, Head of Communities & Engagement at Flutter said: “The Flutter Tech4Good Awards reflect our commitment to using technology as a force for good, in line with the ambitions of our Positive Impact Plan. By backing innovative, tech-driven solutions, we aim to inspire healthier, more active communities and address the growing challenges of physical inactivity. Leveraging the Flutter Edge, we’re proud to support organizations that are using technology to deliver meaningful, long-term impact on health and wellbeing.”
The Awards will offer a total of £60,000 in funding, alongside a bespoke support program to maximize long-term impact and growth. The Awards are open to organizations around the world that are leveraging any sport or physical activity to drive health outcomes through technology-based innovation. Eligible applicants may include nonprofits, startups, social enterprises, or other mission-driven entities with a focus on public health and physical activity.
Applications for the Flutter Tech4Good Awards 2025 are open from Monday 6th October 2025 until Friday 31st October 2025, with the winners announced in January 2026. For more information on how to apply, visit https://beyondsport.org/awards/flutter-tech4good-awards-2025/criteria/.
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