Industry Awards
Golden Boomerang Awards 2025 Midway: new leaders, prizes and insights from top team
The next monthly prize drawing among tournament participants will be held on April 3
The second annual Golden Boomerang Awards 2025, organized by Boomerang Partners, is approaching the equator. This year, participants are competing in betting and casino leaderboards. The tournament, which runs from February 3 to May 11, has attracted over 400 top affiliate teams worldwide. They are competing for 11 awards, including the Grand Prix.
New leaders
The Golden Boomerang Awards 2025 leaderboards are constantly being updated, and now, in the middle of the tournament, there are new top three leaders in each of them:
- Top 3 in the betting category: Full, Tokyo Team and Gipsy.
- Top 3 in the casino category: HighRoller Gaming, Fumma, and Boss.
In the betting leaderboard, the first and second places are currently in the closest gap in points, and everything can still change. In the casino race, the main leader has gone ahead, but the competition among the pursuers is very strong. It is expected that more changes will occur in the leading two trios by the end of the tournament. The competition for victory is fierce, with both groups vying intensely, and no one is willing to give up.
Grand Finale
The Golden Boomerang Awards 2025 final will take place in May. The top 30 affiliate teams will participate in an exclusive business networking event, and the best contestants will be invited to the famous San Siro stadium in Milan. Boomerang Partners will realize this opportunity as the official regional betting partner of AC Milan.
The next giveaway on April 3
In addition to the main awards, the tournament rules provide for three monthly prize drawings. They are awarded to teams that have completed additional tasks, the set of which changes every month. The next drawing is scheduled for April 3. Affiliate teams still have the opportunity to participate in the Golden Boomerang Awards 2025 and compete for main and monthly prizes. Follow Boomerang Partners’ social media accounts for news and tasks to enter the drawings, and don’t miss a thing.
A leader’s perspective
Anastasia, representative of One Partners – one of the leading competitors in the Golden Boomerang Awards last and this season, commented on last year’s and current tournament: “The [last year’s] awards ceremony turned into a fascinating show with cool decorations and performances by artists. If you let your imagination run wild and imagine yourself in a stadium, I think it’s better to add some football vibe.”
“The main highlight of the Golden Boomerang Awards 2025 is that the location has changed from sunny Cyprus to the legendary San Siro Stadium in Milan. The number of awards also increased, so I think it’s going to be more massive, more grand, and spectacular.
It’s nice to get into the top 30, where affiliate marketing leaders will be present. I believe and hope that our team will be in the final, so I can’t wait to feel this drive, celebration, and energy like it was in the previous year.” – said Anastasia.
Join the Golden Boomerang Awards 2025 and be among the best.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support. The flagship brand, Boomerang-Bet.com, provides a seamless and enjoyable betting experience.
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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.
Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.
What makes the Bragg PAM stand out? Here’s just a few highlights:
• Next-Generation Automation
• Predictive Insights
• Stability
• Fully Personalised Experiences
“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.
The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.
Best Solutions for iGaming Industry in Romania 2025
Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
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EGT Digital is proud to announce that the company has been honored with the Industry Impact Award at the BEGE Awards 2025. This special recognition celebrates our strategic influence, long-term vision, and contribution to the advancement of digital gaming technologies.
The award acknowledges EGT Digital’s commitment to innovation, the development of next-generation iGaming solutions, and our continuous efforts to shape the future of the industry.
This milestone reaffirms our position as a driving force in digital gaming and motivates us to continue delivering high-performance products, meaningful partnerships, and cutting-edge experiences to operators and players worldwide.
The post EGT Digital Receives Industry Impact Award at BEGE Awards 2025 appeared first on European Gaming Industry News.
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