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Casino Innovation to Take Center Stage at SBC Summit Malta

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SBC Summit Malta, formerly the CasinoBeats Summit, will build on its strong foundation in casino innovation, providing 5,500 attendees with a comprehensive overview of the latest trends, technological advancements, and strategies shaping the casino industry’s future.

The dedicated ‘Casino Product Excellence‘ conference track will take place on Wednesday, June 11, at the InterContinental Hotel in St. Julian’s, Malta, kicking off the event’s first core day.

Rasmus Sojmark, CEO and Founder of SBC, said: “CasinoBeats Summit may have evolved, but so too have the trends and challenges faced by those operating in the casino space.

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New technology, shifting player habits, and evolving regulations are constantly reshaping the industry. While the agenda is expanding to cover disciplines beyond casino, we will still explore this vertical in depth with dedicated content.”

Attendees can look forward to in-depth discussions on the rise of sweepstake casinos, the influence of video games on slot machines, and strategies for developing games that engage seasoned players while attracting new audiences.

The panel titled ‘Over Gamification of Slot Games? Are we Moving Too Far Away From the Traditional Game’ will explore the excessive addition of gamification features in slot games. Featuring experts Michael Foster (Group Head of Commercial Gaming Operations, FEG) and Dr Eyal Loz (CPO, Ruby Play), the panel will examine the impact of these new features—such as bonuses, multiplayer modes and video game tropes—on player engagement. The experts will also assess whether these innovations are enhancing the overall gaming experience or causing a disconnect amongst core players instead.

The ‘The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences’ session will offer strategies for revamping established and successful games through innovative features and marketing. Hosting a lineup of iGaming experts, including Chris McGowan (Chief Operations Officer, Scatters), David Fall (Business Development Manager, ELA Games) and Alexandru Ababei (Brand Manager, LeapSquare), the panel will provide insights on how game studios can better align with shifting player preferences. Discussions will also explore leveraging influencers to promote new titles and strategies for striking the right balance between attracting new audiences and catering to existing fans.

The panel titled ‘Platforms and Aggregators: Catalysts or Constraints in the Gaming Industry’s Future?’ will examine whether platform providers and aggregators still offer the same value for operators in 2025. The panel, which will feature experts from both sides of the argument, Ewa Kaźmierska (Managing Director, ELA Games), Kristina Murgovska (CPO, Rhino Entertainment) and Jovana Popovic-Canaki (CEO, iGP), will discuss the advantages and disadvantages of utilising these providers and their influence across the industry.

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As well as the ‘Casino Product Excellence’ track, delegates will have the chance to attend dedicated tracks covering regulation, affiliation, sports betting, marketing and payments. The event will also feature two dedicated workshop rooms, offering delegates a more hands-on learning experience.

The post Casino Innovation to Take Center Stage at SBC Summit Malta appeared first on European Gaming Industry News.

Casino Guru

Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index

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Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.

Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.

“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”

Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.

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Casino Guru’s newly launched content includes:

  • Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
  • An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
  • Educational materials and player resources, including complaint-handling tools
  • Planned detailed reviews to provide deeper insights into each platform

“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”

This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.

The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.

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Gaming

Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

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MixRift unveils brand new strategic PvP arena gaming experience

MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.

A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.

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“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”

Key Features:

  • HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
  • Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
  • Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
  • Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
  • Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
  • Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
  • Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner

The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.

Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.

“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”

Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.

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For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.

The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.

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Conferences

Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

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Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.

As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.

“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”

Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:

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  • CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
  • Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
  • Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.

The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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