Africa
Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market
Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.
Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.
The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.
Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
FY 2024 Revenue Growth & Investor Outlook
Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.
Key Market Potential & Strategic Expansion
According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.
A Strategic Milestone in Meridianbet’s African Growth
With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.
The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.
AI-Powered Innovation & Market Expansion
As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.
The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.
Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.
TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.
The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.
TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.
The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.
Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’
The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.
Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.
The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.
Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.
We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”
Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”
The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The companies point to growth in Africa, with East Africa cited as a standout market since the relationship began on January 7, 2021.
GoldenRace and Spinmatic say they have reached the five-year mark of their partnership with Playlogiq, dating the start of the relationship to January 7, 2021. The companies positioned the collaboration as focused on distributing GoldenRace Virtual Sports and Spinmatic casino content via Playlogiq’s platform.
In the announcement, the companies pointed to Africa as the main growth region for the partnership, with East Africa highlighted as a particularly strong market. They also said mobile and online channels have been central to traffic volumes and content performance.
“Our collaboration with Playlogiq has always been about more than just a business transaction; it is a very strong and productive relationship between two companies that share a drive for excellence. By offering our full suite of verticals, Playlogiq has proven to be a vital partner in our mission to dominate key markets in Africa.” Martin Wachter, GoldenRace CEO and Founder.
Playlogiq CEO Baha Yahya said Spinmatic’s content has been a top performer on its network, adding: “Working with GoldenRace and Spinmatic since 2021 has allowed us to consistently provide our operators with the most engaging content on the market. The traffic we see, particularly through mobile and online channels, is a testament to the quality of the games. We’ve seen Spinmatic become our most successful product line by far, with the Sizzling Blaze series generating incredible engagement across the board.”
The companies also said GoldenRace Virtual Sports remains part of Playlogiq’s ongoing offering, while Spinmatic’s slots have led results within the partnership. No financials, GGR figures, or operator-level performance data were disclosed.
The post GoldenRace and Spinmatic mark five years with aggregation partner Playlogiq appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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