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Cherry Play names Daniela Fricchione as Commercial Account Director

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In-demand developer strengthens management team with appointment of commercial director

Cherry Play, the rising star game developer with a unique subscription-based commercial model, has strengthened its senior team with the appointment of Daniela Fricchione as Commercial Account Director.

She is a high-calibre professional with a strong commercial background and a track record of being a mentor to the teams and individuals she oversees.

As Commercial Account Director at Cherry Play, Daniela will help strengthen the provider’s position in the industry. This includes building internal commercial structures and processes, forging partnerships with new operators and helping develop and deploy its ambitious expansion plans.

Cherry Play hit the market early this year with a never-seen-before commercial model that sees operators pay to access its content via a subscription model. This means they pay a monthly licence fee for content instead of the usual revenue share agreement.

Since making its debut, Cherry Play has hit the ground running with the launch of its first four slot games and a jackpot system, with its content now live with big-name operators in markets such as the Netherlands and Belgium with more to follow.

Olga Bejela, Cherry Play CEO, said: “Daniela is not only one of the most professional and accomplished commercial specialists in the industry, but also someone I deeply respect and trust. I couldn’t be more thrilled to be working with her once again as Commercial Account Director at Cherry Play!

“We have big plans for the industry this year, with our unique commercial model already proving to be a big draw for operators.

“With her expertise, Daniela will build on the strong momentum we’ve already gained—streamlining our internal systems, optimizing processes, and expanding Cherry Play’s reach to more operators than ever before. All that’s left for me is to give her the warmest welcome to the team!”

Daniela Fricchione, Commercial Account Director at Cherry Play, added: “I am absolutely thrilled to be joining Cherry Play at such an exciting time for the business.

“Having worked with Olga before, I know how visionary and inspiring she is, and I’m delighted to be collaborating with her again. Cherry Play’s new commercial model is game-changing and I’m excited to be a part of the team that’s redefining the industry.

“I’m looking forward to contributing to the success of the company and to be working alongside a truly great team to make a big impact on the industry together.”

The post Cherry Play names Daniela Fricchione as Commercial Account Director appeared first on European Gaming Industry News.

Allwyn

UK High Court Rejects Legal Challenges Relating to the National Lottery Licence

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On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.

In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.

The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.

The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.

This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.

The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.

The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.

The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Play’n GO publishes 2025 Sustainability Report with emissions and governance updates

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Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.

On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.

The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.

On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.

The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.

The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Incentive Games launches Mega Flight and Velocity with Hollywoodbets

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Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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