Latest News
GiG Delivers Second UK Brand launch in as many months, as Betzone goes live on Powerful CoreX iGaming Platform
Gaming Innovation Group (GiG Software Plc) has announced the official launch of Betzone in the UK, powered by GiG’s advanced CoreX iGaming platform and market leading AI solutions, rules engine LogicX and real-time reporting tool DataX, as its premium technology marks another successful delivery into Europe’s largest and most lucrative online betting market.
This launch is further evidence of GiG’s growing presence in the UK, providing additional proof of its greatly enhanced delivery capacity, with this being the second UK brand successfully migrated onto GiG’s advanced platform during the quarter. GiG’s innovative solutions will bolster Betzone’s commitment to delivering a modern, seamless, and user-friendly experience while continuing to grow and expand its market share in the competitive UK market.
A key pillar of this migration is GiG’s state-of-the-art risk scoring system, which seamlessly combines big data and third-party integrations with its platform and Logic technologies. This system enables Betzone to dynamically tailor player interactions based on risk levels, ensuring personalised marketing, robust financial checks, and enhanced player protection. With these features, Betzone strengthens its ability to deliver best-in-class responsible gaming features, essential for thriving in complex regulatory landscapes.
Central to this transformation is GiG’s powerful iGaming Platform CoreX. Betzone is now poised to capitalise on GiG’s scalable and flexible platform, designed to drive sustainable growth in Europe’s most competitive and highly regulated markets. By integrating GiG’s AI-driven technologies, Betzone can optimise player engagement and personalisation, boosting acquisition and retention metrics to fuel its ambitious growth strategy.
The launch marks a second partner now live in one of Europe’s largest betting markets and with an estimated annual market value of £11 billion (€12.8 billion), the UK represents a strategic growth opportunity, building on GiG’s proven success in driving innovation and compliance across regulated markets.
James Coxon, Chief Operating Officer at GiG, commented: “Betzone’s migration and launch with GiG extends our premium reputation for technological excellence and market-leading capabilities, raising the bar for success in the UK iGaming industry. We are beginning to see the realisation of the ambitious strategic goals we have set out to achieve for the business, with this now the third publicly announced launch since the turn of the year further documenting our growing delivery capacity and strength within our operational teams. With more due in the coming months, and the strong demand for our solutions at ICE in Barcelona recently, we have continued optimism for the year ahead for GiG.”
Adam Joseph, Chief Executive Officer at Betzone, added:“ GiG’s premium solutions, we believe, will be instrumental in realising our ambitious vision for Betzone, leveraging cutting-edge gaming technologies to ensure strong compliance foundations, drive sustainable growth, and position our brand for long-term success in the UK market.”
The post GiG Delivers Second UK Brand launch in as many months, as Betzone goes live on Powerful CoreX iGaming Platform appeared first on European Gaming Industry News.
Latest News
Boomerang Partners reveals first Golden Boomerang Awards 2026 leaders in the race for Wimbledon
Boomerang Partners has shared the first leaderboard results from the Kickoff stage of the Golden Boomerang Awards 2026. One month into the tournament’s third season, the first frontrunners have appeared in the race for the stage’s main prize – a trip to the Wimbledon Championships.
The race for Wimbledon starts to take shape
The Kickoff stage has started at a fast pace. After the first month, the leading team has reached 256 points. The rest of the top five currently stand at 218, 156, 142, and 100 points, followed by teams with 93, 62, 30, 26, and 20 points in the top ten.
The early gap is not only about traffic volume. The top teams are also actively using boosts, special tasks, and stage-based opportunities. For the rest of the field, leaving those mechanics unused can quickly turn into lost points.
For now, the top ten are closest to the stage’s main prize – a trip to the Wimbledon Championships, taking place from June 29 to July 12, 2026. But the Kickoff stage runs until June 9, and May leaves enough room for movement. Several major sports events are still ahead, giving active teams more opportunities to earn points before the stage closes.
The Mystery Box draw looks ahead to football summer
Boomerang Partners is also running the first Mystery Box draw during the Kickoff stage of the Golden Boomerang Awards 2026. This mechanic is separate from the leaderboard: five active participants have already been selected at random, with another five to be named by the end of the month. The first Mystery Boxes go to Zitora Agency, AskGamblers & Gentoo Media, alfa:search, Gdc group, and AskBonus.
The Mystery Box is tied to the FIFA World Cup 2026, although Boomerang Partners is not revealing the full contents in advance. For now, the company is only hinting at exclusive football items connected to national teams competing in the tournament.
The next stage of the Golden Boomerang Awards 2026 will run during one of the busiest football periods of the year. By then, the Mystery Box will have a direct connection to what many fans will be watching most closely – the FIFA World Cup.
May brings more room to move
May is the busiest part of the Kickoff stage. The month brings the decisive rounds of European football competitions, the NBA and NHL playoffs, Roland Garros, and other events that tend to concentrate audience interest around key match days.
For affiliate teams, this is where planning becomes important. A steady flow of traffic is useful, but the bigger gains are likely to come from choosing the right days to push, completing additional tasks, and using the remaining point-earning opportunities before June 9.
The first month has shown who started strongest. May will show who can keep that pace – and who can use the final stretch to move closer to Wimbledon.
Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, commented: “The first month has shown that teams are treating the Kickoff stage as a real competition, not just a short campaign. The leading positions are already backed by a clear strategy: teams are using boosts, planning around sports peaks, and staying active across different mechanics. But this is exactly why the stage is still open. In May, one well-timed push can change a team’s position quickly, so consistency and timing will matter as much as the current point gap.”
The road to London remains open
The Kickoff stage of the Golden Boomerang Awards 2026 continues until June 9. Until then, the leaderboard remains open, with updates on the stage results, the remaining Mystery Box winners, and the race for the main prize in London available on the official Golden Boomerang Awards website.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is an Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
The Agency’s clients’ portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
References to Wimbledon, FIFA, and other third-party brands are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.
Boomerang Partners acts as an Official Regional Partner of AC Milan. Any experiences related to AC Milan are provided within the scope of this partnership.
casino games
Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity
Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.
According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.
“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”
Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”
Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.
The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
SkillOnNet launches MegawaysCasino in .com markets under MGA licence
SkillOnNet has launched MegawaysCasino across multiple international .com markets under its Malta Gaming Authority (MGA) licence, the company said.
The expansion follows a relaunch of MegawaysCasino in the UK in March under the SkillOnNet umbrella, which the company described as a strong performer.
MegawaysCasino is built around the Megaways
slot mechanic, a variable reel system originally developed by Big Time Gaming that can offer up to 117,649 ways to win, according to the release. SkillOnNet said the platform includes more than 8,000 games spanning slots, crash games, table games and live casino.
Giordana Anticoli Kalifa, Country Manager at SkillOnNet, said: “MegawaysCasino has performed exceptionally well in the UK, and it quickly became clear that there was strong demand for this experience in other regulated markets. With Megaways
already hugely popular worldwide, expanding under our MGA licence allows us to bring this iconic product to even more players in a safe and fully compliant way. This is just the beginning of our global journey.”
The post SkillOnNet launches MegawaysCasino in .com markets under MGA licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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