David Barden CEO of the New Mexico Lottery
Scientific Games Named the New Mexico Lottery’s SGEP and New Gaming Systems Technology Partner
Scientific Games has been selected as the New Mexico Lottery’s full-line provider, winning a new, 10-year contract for gaming systems technology and expanding the global lottery company’s previous contract for New Mexico Lottery Scratchers to the Scientific Games Enhanced Partnership program. The company is the fastest-growing government-regulated lottery gaming systems provider in the world, highlighted by recent systems contract wins in the U.S. and Europe.
David Barden, CEO of the New Mexico Lottery, said, “Following a rigorous competitive procurement process, we are delighted to announce Scientific Games as the New Mexico Lottery’s new full-line provider. This strategic partnership will see Scientific Games become our exclusive lottery systems technology partner and expand our existing Scratchers relationship to a full SGEP arrangement. By implementing a single, holistic solution across our entire lottery operations, we aim to optimize performance and generate increased scholarship funding for New Mexico students.”
With a focus on strategic planning across all product lines, Scientific Games will provide the New Mexico Lottery with the company’s Momentum ecosystem, featuring the advanced AEGIS central gaming system, SciTrak instant game system and Infuse business intelligence platform. Scientific Games’ WAVE X point-of-sale retailer terminals and PlayCentral suite of self-service machines across its network of 1,000+ retailers will help engage New Mexico Lottery players with expanded game content.
John Schulz, President of Americas & Global Instant Products for Scientific Games, said, “We have partnered with the New Mexico Lottery on the instant game portion of their business for many years and are looking forward to helping take their performance to new heights as a full-line provider in a new collaborative contract. The Lottery has always taken an innovative approach to Scratchers. As the systems technology provider, we look forward to innovating its full-line business with our full ecosystem of advanced solutions to drive responsible growth.”
The SGEP program will provide the New Mexico Lottery with Scratchers portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support. Used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide, the program drove 31% better performance for U.S. partners in fiscal year 2023-24.
The company also provides the New Mexico Lottery with licensed properties such as GAME OF THRONES and LOTERIA. The Lottery will be supported in Albuquerque by a Scientific Games team of game, product and technology experts, along with the company’s state-of-the-art facilities and logistics services.
The post Scientific Games Named the New Mexico Lottery’s SGEP and New Gaming Systems Technology Partner appeared first on Gaming and Gambling Industry in the Americas.
-
Latest News4 days agoVegangster Gives Operators Real-Time Jackpot Control and a New Revenue Stream with Sharedluck’s JackpotX
-
Latest News4 days agoRegistration Open: N1 Puzzle Promo Show & Winner Announcement in Barcelona
-
Latest News5 days agoTop 5 Newest High-RTP Slots at Social Casinos This Month
-
David Reynolds Director of Games Strategy & Partner Management at Games Global6 days agoGames Global and Slingshot Studios expand Cashingo™ series with Eruption Blaze Cashingo™
-
Compliance Updates6 days agoFinland’s Gambling Reform Is Official – What Happens Next?
-
Central Europe5 days agoScatterKings adds sugar-coated spin to Austria with bespoke win2day partnership
-
Gamepop6 days agoGAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
-
affiliate marketing3 days agoSOFTSWISS 2025: 45% Game Portfolio Growth, LatAm Extensive Expansion and Flagship iGaming Trends Report



