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SOFTSWISS Casino Platform Marks 12 Years of Innovation and Growth
SOFTSWISS, a leading global provider of innovative iGaming software, celebrates the 12th anniversary of its flagship product – the SOFTSWISS Casino Platform. With a staggering 576% increase in registrations in Q4 2024 compared to Q3, the platform’s Referral System highlighted its growing appeal and effectiveness in driving player engagement.
Announced in 2013 during the ICE Totally Gaming in London, the platform pioneered crypto casino technology. In 2024, the SOFTSWISS Casino Platform recorded a 44% year-on-year increase in GGR while the number of brands operating on the platform grew by 23.7%. Mobile gaming remained dominant, with 77.6% of players accessing casinos via mobile devices.
The platform also strengthened its global presence, securing certification in South Africa, and adding to its existing accreditations in Malta, Estonia, Bulgaria, Serbia, Romania, and Greece.
To support this growth, the platform expanded its team, now comprising over 400 professionals across 19 countries. From its beginnings with five specialists, it has developed into 16 dedicated teams.
Ivan Montik, Founder of SOFTSWISS, comments: “I want to express my sincere gratitude to our teams for their dedication and innovation. Over the past 12 years, we have built a product that stands out for its 99.9% uptime, industry-leading stability, and expert recognition. Very few companies can claim such a consistent track record. You are doing an outstanding job!
We began as crypto pioneers, but we were smart enough to leverage our strengths beyond one-time innovation. Today, our partners trust us not only for our cutting-edge technology but also for our exceptional service quality, which we continue to enhance.”
The industry has recognised this success, with the SOFTSWISS Casino Platform securing seven prestigious awards in 2024, including Best Platform Provider at the SiGMA Europe Gaming Awards and Platform Provider of the Year at the Global Gaming Awards EMEA.
According to the latest Kantar survey, a leading global analytics agency, the platform achieved a 7.4 out of 10 satisfaction score, with customer support rated even higher at 7.8, reflecting a 0.5-point increase from 2022.
SOFTSWISS continues to push boundaries with product innovations that elevate player engagement and operator revenue. In 2024, the Casino Platform introduced:
- Product Store – An in-game marketplace where players can purchase bonuses using real money, creating a new monetisation channel for casinos while enhancing engagement.
- Player Chat – A real-time communication tool fostering social interaction and allowing operators to promote features and campaigns directly to players.
- Scratch Cards – A gamification feature based on the popular Lootbox Bonus concept, offering a new way for players to win rewards.
- Casino Stories – A CMS-integrated tool enabling operators to share dynamic promotions, updates, and events through interactive visual content.
As the SOFTSWISS Casino Platform enters its 13th year, the company continues to focus on innovation, scalability, and excellence, ensuring long-term success for its partners in the ever-evolving iGaming landscape.
The SOFTSWISS team anticipates insightful discussions and potential collaboration at the SBC Summit Rio on 25 to 27 February.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Casino Platform Marks 12 Years of Innovation and Growth appeared first on European Gaming Industry News.
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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SkyCity Entertainment Group Limited confirmed that the New Zealand Gambling Commission has granted SkyCity Queenstown Limited with a renewal of its casino venue licence for a further 15 years from 7 December 2025, pursuant to section 134 of the Gambling Act 2003.
SkyCity Chief Executive Officer, Jason Walbridge, said: “We’re delighted with this outcome. We look forward to continuing to play our part in Queenstown’s fantastic range of entertainment for both locals and visitors.”
The post SkyCity Announces Renewal of Queenstown Casino Licence appeared first on European Gaming Industry News.
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