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Baby Boomers and Gen X Responsible for Increased Betting Activity in Q4 20

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Betting activity increased slightly in Q4 2024 to 26% of consumers, compared to 24% in the same period of 2023. However, this uptick was caused by significant generational changes in activity, primarily among Baby Boomers and Millennials, according to a new report from TransUnion (NYSE: TRU).

While Millennials have dominated all forms of betting in recent years, this generation’s engagement dropped 5% YoY in Q4 2024. Conversely, Baby Boomers and Gen Xers got more involved, with 7% and 4% respective YoY increases. Gen Z bettors’ participation remained about the same. These and many more findings are available in TransUnion’s latest US Betting Report.

“The demographic shift in betting activity serves as a good reminder that the best predictor of engagement is not age but rather increased earnings and liquidity,” said Declan Raines, head of TransUnion’s Gaming business. “Those who have a sudden influx of disposable income are more likely to participate in betting, and operators should keep that in mind when developing their marketing strategies.”

In addition to Millennials, fewer high-value bettors engaged in online and land-based betting activities. High-value bettors are those who spend more than $500 per month on betting. This group’s engagement dropped by 8% with land-based operators and 9% with online operators.

Healthier finances among bettors

The report found high-value bettors also attained improved overall finances. In Q4 2024, 54% of those betting $500 or more per month had good or excellent credit combined with middle or high income. This was up from 50% in the same period in 2023. In addition, those with the riskiest financial profile—having lower income and fair or poor credit—fell from 7% in Q4 2023 to just 4% in Q4 2024.

Bettors proved to have a more resilient financial profile than non-bettors. More than half of consumers who bet in either land-based or online channels said their income had gone up a little or a lot in the past 3 months. Only 21% of non-bettors said the same.

Consumer Credit Scores: Bettors vs Non-bettors

Consumers who bet also had stronger credit scores, with more than half of land-based and online bettors indicating good or excellent credit scores, compared to just 47% of non-bettors. Conversely, one-third of non-bettors fell into credit score ranges that indicate poorer credit quality—including those who don’t know their score—compared to 22% of online bettors and 20% of land-based bettors.

Mounting regulatory pressure

Regulators and consumer advocacy groups became more focused on the betting industry in 2024. Recent studies published by Northwestern and UCLA outlining the risks to personal finances among a subset of players served to elevate the pressure on gaming operators to implement reasonable procedures to identify and curb problem gaming. In response, the industry formed the Responsible Online Gaming Association (ROGA) to establish industry-wide responsible gaming standards and support research and education on safe practices.

TransUnion’s US Betting Report has consistently found bettors experience higher levels of financial volatility—both positive and negative—relative to non-bettors. This represents a significant challenge for operators when engaging in responsible gaming assessments. It is imperative that gaming operators stay vigilant to ensure their most active players can sustain high levels of play without compromising their financial health.

“As the industry matures, new tools have emerged to help operators assess players’ financial resilience and promote responsible gaming,” said Raines. “Adopting these measures will help build on the significant investments made by the industry in responsible gaming to date as well as demonstrate good faith efforts to regulators and consumers while protecting profitability for operators in the long run.”

The post Baby Boomers and Gen X Responsible for Increased Betting Activity in Q4 20 appeared first on Gaming and Gambling Industry in the Americas.

Andrzej Hyla Chief Commercial Officer at Wazdan

Elantil partners with Wazdan to strengthen marketplace offering

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Pioneering platform solutions provider joins forces with award-winning software developer to bring a bold new world of games to Elantil’s Marketplace

Elantil, the ground-breaking platform solutions provider aiming to introduce an all-new “strategic backbone” to the iGaming industry, has announced it has further expanded its marketplace offering after partnering with award-winning content supplier, Wazdan.

Wazdan is multi-licensed, ICO/IEC 27001 certified studio that’s currently present in over 30 markets worldwide. Boasting a bumper collection of 250+ slots, table games and video poker titles, the provider has built a strong reputation for marrying innovation with entertainment while supplying partner-centric relationships that maximise growth and retention.

Committed to upholding the highest standards in responsible gaming and regulatory compliance, Wazdan is perhaps best known to players for its pioneering Collect To InfinityTM and Cash InfinityTM features and to operators for introducing Volatility LevelsTM that help them control their variance.

With all Wazdan content now available via a quick and hassle-free integration, Elantil’s Marketplace operators will be able to reach out to the supplier directly to form their own custom agreements, with this ensuring that costs are kept to a minimum and terms remain fully flexible.

This ensures that – unlike with a conventional game aggregator – Elantil partners have full control over the content and services that they choose to add as well as the duration of any contracts, helping them scale dynamically and at a pace in a way that best suits the needs of their business.

John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace offering operators a one-stop shop for all their iGaming needs, we’re delighted to be adding Wazdan titles to our impressive roster of content. Available via a simple, one-click integration, these high-quality games will help our clients expand their portfolios and reach new audiences worldwide.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Having started out 15 years ago as a bunch of iGaming enthusiasts, Wazdan has become one of the fastest-growing studios around – and the relationships we form with partners has been a key part of that success. By making our content available in Elantil’s Marketplace, we’ll now be able to connect with even more operators worldwide, and we’re really looking forward to hearing how we can help them achieve their goals.”

The post Elantil partners with Wazdan to strengthen marketplace offering appeared first on European Gaming Industry News.

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ICONIC21 Expands Its Instant Games Portfolio with the Launch of Crash and Plinko

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ICONIC21, in-demand iGaming content provider, continues its strategic expansion in the instant and virtual games vertical with the release of Crash and Plinko, two globally popular formats now available as part of the company’s growing collection of fast, high-performance titles.

After introducing Knock Knock, a level-type instant game, Blackjack 360, an RNG-based blackjack available in four variations, Light Speed, a themed crash title, and Gravity Plinko, a multiplier-enriched take on the classic, ICONIC21 now expands its lineup with the original versions of Plinko and Crash. Both bring fast-paced gameplay built for engagement and retention.

The company’s Virtual Games vertical reflects ICONIC21’s focus on flexible, scalable products that meet operator demand for speed, performance, and brand adaptability. Every title in the series can be fully customised, from interface and branding to payout configurations, offering operators complete creative control and rapid go-live potential.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, commented: “Operators want games that perform well, launch fast, and represent their brand, and that’s exactly what we achieve with this collection of virtual games.

Crash and Plinko remain player favourites, and we’ve built them to deliver measurable impact, higher engagement rates, and longer session retention.

Each release is designed to strengthen operator portfolios with proven formats that scale easily and perform across markets.”

ICONIC21’s roadmap for 2026 includes high number of upcoming releases within the instant category, further solidifying the company’s commitment to innovation and flexibility in game development.

The post ICONIC21 Expands Its Instant Games Portfolio with the Launch of Crash and Plinko appeared first on European Gaming Industry News.

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Wazdan unveils its Q4 and Q1 2026 roadmap continuing a streak of standout releases

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Wazdan, the leading gain-focused developer, has unveiled its latest roadmap, outlining a series of releases scheduled for the fourth quarter of 2025 and the first quarter of 2026.

Closing out the year, Mighty Hot™: 777 (November 28th) joins Wazdan’s portfolio, a fiery addition to the popular series that blends classic slot style with precise craftsmanship and a solid gameplay structure. It will be followed by Santa’s Gift Frenzy (December 2nd), a festive title that brings seasonal charm and a fresh take on familiar themes.

The new year will begin with Mighty Wild™: Gorilla (January 7th), a vibrant, jungle-themed release offering smooth gameplay and a focus on engagement and user experience. January will also see the arrival of Bumba Meu Boi Coin™ (January 29th), a Brazilian folklore-inspired slot where cultural tradition meets modern game design.

Rounding off the roadmap is Hot Slot™: Platinum Coins (February 27th), a refined and elegant instalment of the iconic Hot Slot™ series that combines proven solutions with contemporary visuals and a polished design.

The new line-up highlights the studio’s ongoing commitment to developing high-quality content and delivering measurable results for its partners across regulated markets worldwide.

Radka Bacheva, Head of Sales at Wazdan, said: “Each title in this roadmap represents a different dimension of our design philosophy, from classic concepts to modern, immersive experiences.

“It marks another step towards strengthening our position as a partner that genuinely supports operators’ business growth.”

The post Wazdan unveils its Q4 and Q1 2026 roadmap continuing a streak of standout releases appeared first on European Gaming Industry News.

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