Latest News
SOFTSWISS Shares Top 5 Retention Trends
Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.
The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.
Real-Time Analytics & AI-Driven Personalisation
Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.
Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.
Loyalty Programs with VIP Focus
A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.
Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.
Safer Gambling
Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment.
This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.
Seamless Payment Solutions
Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.
Community Building and Social Features
Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.
Latest News
QTech Games Strengthens Its Platform Offering Through Pixmove
Emerging-markets leader enhances its extensive collection with thrilling new dynamic portfolio.
QTech Games, the top game aggregator for emerging markets, has revealed its newest provider collaboration with Pixmove, giving its platform clients entry to an additional diverse instant-win games collection – featuring classic slots and contemporary interactive experiences.
Notable titles in the Pixmove collection are:
- Proven Global Hits: Including the fan-favorites King Thimbles, Fox Job and Chick N’ Run.
- Established Titles: Los Enamorados, Cyber Snack, Foodtruck, La Mafia, and Yokai-Hunter.
- Latest Releases: Monkey Tap and Slots Creek, which are already proven to elevate gameplay and online dwell-time for both new and seasoned players.
For Pixmove, this forward-thinking collaboration provides access to QTech Games’ broad range, enhancing visibility and player interaction worldwide while revealing unexplored markets in Asia, Africa, Eastern Europe, and Latin America for varied expansion. Due to this swift integration, Pixmove’s instant-win offerings are now reaching new audiences, enhancing brand loyalty and expanding the brand’s influence in the competitive iGaming market.
As the leading aggregator for emerging markets, QTech’s platform features the widest gaming portfolio available, tailored for each region, equipped with native mobile applications, robust reporting and marketing tools, and round-the-clock local-language assistance. Integrating this constantly changing production line highlights QTech Games’ varied selection of gaming choices, creating a clear one-stop destination that has rapidly turned into the preferred solution for global operators in emerging markets.
Severin Vervald, CPO at Pixmove, said: “This partnership strikes another significant step in expanding our global footprint and strengthening our position across more emerging markets than ever before via QTech. Our progressive portfolio features a wide array of games, from classic slots to modern, interactive experiences. Each game is crafted with meticulous attention to detail. And by harnessing the latest advances in tech, we ensure our games are fair, transparent and secure, with a smooth and uninterrupted gaming experience accessible across all devices.”
Philip Doftvik, CEO at QTech Games, said: “With innovative content like their quick-fire games, Pixmove was an obvious value-add to our platform. These games are a perfect fit for players seeking fast and fun action. Together, we will continue to raise the bar and shape a new experience for global players. We can’t wait to track how these games perform across a range of untapped markets which, in many cases, represent new territory for Pixmove.
“This multi-faceted suite will help any partner deliver a complete brand experience that players enjoy and return to, driving deeper engagement and reliable revenue opportunities.”
The post QTech Games Strengthens Its Platform Offering Through Pixmove appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Spinomenal Debuts Magical Genie — 3×3 Hold & Hit Adventure
Spinomenal, a premier iGaming content creator, has unveiled its newest enchanting journey, Magical Genie – Hold & Hit 3×3.
Nestled within the grand structure of an exquisite Arabian palace, Magical Genie – Hold & Hit 3×3 immerses players in a realm of age-old enchantment and hidden treasures. The 3×3 reels are enclosed in an elaborate golden frame, encircled by gem-studded arches and gently illuminating lanterns, as a captivating, exotic melody enchants from the initial spin.
The Golden Palace Symbol serves as the Wild symbol, replacing all other symbols except for Bonus and Bonus Collect. Magical Genie – Hold & Hit 3×3 features two unique bonus symbols. The Bonus appears solely on reels one and three, whereas Bonus Collect exclusively appears on reel two.
The Bonus Game starts when a Bonus Collect symbol appears on reel two together with the Bonus symbol on reels one and three. The symbols that activated the feature remain fixed in position. Only Bonus and Bonus Collect icons can show up on the reels in the Bonus Game, which begins with three spins. Besides the potential to activate jackpots during gameplay, every spin provides an opportunity to earn multipliers of x1, x2, x5, x7, x10, and x15.
When a Bonus symbol appears, the Bonus Collect symbol gathers it, contributing to the ongoing total. Every Bonus Symbol or Bonus Collect symbol resets the spin counter to three. The round concludes after three unsuccessful spins or when the total accrued winnings hit the maximum x5000 multiplier.
While playing, Grand, Major, Minor, and Mini in-game jackpot icons can appear and promptly grant the corresponding jackpot.
The Bonus Blast Feature can randomly activate, introducing additional Bonus and Bonus Collect symbols to the reels to assist in triggering the Bonus Game.
Even if a Bonus Collect symbol does not trigger the Bonus Game when appearing with one or more Bonus symbols, including Jackpot symbols within the game, it still gathers their values and directly contributes them to the overall win.
Spinomenal CO-CEO, Omer Henya commented: Magical Genie – Hold & Hit 3×3 brings the timeless appeal of Arabian folklore to life in a way that only Spinomenal can. The Hold & Hit mechanics, the beautiful graphics, and the four jackpot levels all work together to make something truly special: a game where every spin feels like one wish closer to the genie granting it all.”
The post Spinomenal Debuts Magical Genie — 3×3 Hold & Hit Adventure appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bagelmania
Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26
The iconic Jewish delicatessen Siegel’s Bagelmania has announced the comedic line up that will leave guests “laughing their bagels off” at the next Bagelmania Backroom Comedy night on Thursday, Feb. 26.
Hosted monthly by Las Vegas-based and nationally touring comedian couple Noah Gardenswartz and Ester Steinberg, the event Thursday night will welcome Chris Clarke as the headliner along with acclaimed comics Kristeen Von Hagen, Gabe Quire and Lauren Rochelle.
Clarke, known as a high-energy and imaginative comedian, now tours the country with veteran comedian Rob Schneider. He also has amassed more than 40 million views on his popular YouTube channel “Csnacks,” where he tastes food and snacks from the front seat of his car. His hilarious and unique way of describing different flavors led to national commercials for Checkers and Rally’s, a one-hour special on the Cooking Channel titled Baby Got Snack, and an appearance as a food critic judge on Beat Bobby Flay.
Siegel’s Bagelmania will offer a special Backroom Comedy menu of its signature delicatessen cuisine as well as a full bar so guests can enjoy great comedy, dinner, and drinks in a unique, relaxed setting.
The Bagelmania Backroom is open to attendees 18 and older. Doors open for drinks and dinner at 7 p.m. Show time is 8 p.m. Tickets for Bagelmania Backroom are on sale for $20 online at https://siegelsbagelmania.com/backroomcomedy/ and will be sold at the door while supply lasts.
The post Bagelmania Backroom Comedy night lineup announced for Thursday, Feb. 26 appeared first on Americas iGaming & Sports Betting News.
-
ACMA7 days agoACMA Blocks More Illegal Online Gambling Websites
-
CEO of GGBET UA Serhii Mishchenko7 days agoGGBET UA kicks off the “Keep it GG” promotional campaign
-
Aurimas Šilys7 days agoREEVO Partners with Betsson Lithuania
-
Canada6 days agoRivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
-
Latest News6 days agoTRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators
-
Central Europe7 days agoNOVOMATIC Once Again Recognised as an “Austrian Leading Company”
-
Acquisitions/Merger6 days agoBoonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
-
Firecracker Frenzy™ Money Toad™6 days agoAncient fortune explodes to life in Greentube’s Firecracker Frenzy™: Money Toad™



