Latest News
SOFTSWISS Shares Top 5 Retention Trends
Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.
The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.
Real-Time Analytics & AI-Driven Personalisation
Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.
Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.
Loyalty Programs with VIP Focus
A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.
Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.
Safer Gambling
Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment.
This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.
Seamless Payment Solutions
Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.
Community Building and Social Features
Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.
Latest News
Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit
Mindway AI, a leading provider of innovative player protection solutions for responsible gaming, is proud to announce its provisional associate membership with The European Lotteries (EL), the foremost European umbrella organisation for national lotteries operating games of chance, including sports betting.
The European Lotteries exemplifies the highest standards in the lottery and games of chance sector, advocating a sound and sustainable lottery model that prioritises societal benefit, forward-thinking, integrity, and sustainability. Boasting 70 members across 39 European countries—including all EU member states—EL is known for safeguarding public interest by fostering initiatives that support a wide range of societal needs.
Annually, EL members contribute €22 billion to society, which is redirected towards projects enhancing sport, cultural heritage, art, healthcare, education, science, and more. This aligns perfectly with Mindway AI’s mission to promote responsible gaming practices that benefit society as a whole.
“To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare,” said CEO Rasmus Kjaergaard. “This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.”
Mindway AI’s involvement with EL also positions it among the 30+ specialised suppliers supporting the sector, fostering a collaborative network that pushes the boundaries of innovation in gaming technology. Through this collaboration, Mindway AI aims to broaden its impact in making the gaming environment more secure, transparent, and beneficial for all stakeholders involved.
Membership is currently as a provisional associate member until the formal approval by the EL General Assembly in September 2025 and represents a significant milestone for Mindway AI. The company looks forward to contributing to and gaining insights from the extensive community of lottery operators and stakeholders. By working together, Mindway AI and EL aim to inspire forward-looking practices, ensuring that the lottery and gaming sector continues to sustain societal goals and maintain high standards of responsibility.
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Security and user-friendliness are the top two priorities for people making online payments, according to a new survey commissioned by Yaspa – a leading real-time payment provider for igaming platforms.
The study surveyed more than 2,000 UK adults to produce the inaugural Yaspa Index, providing an in-depth analysis of emerging payment trends, consumer behaviour, and the evolving digital payments landscape – and in particular the level of familiarity with the term “Pay by Bank”.
Yaspa provides award-winning real-time payment solutions to igaming partners, including Novibet and Playbook Engineering.
Data shows that 72% of people placed security as one of their three most important factors when choosing how to pay online, ahead of ease of use (66%) and speed (47%).
Loyalty programmes (7%) programs and points & rewards (16%) were much less important for respondents, suggesting that while loyalty programs can incentivise customer retention, the primary focus for players is the convenience and security of the payment process.
The study also found that only 55% of people were familiar with the term “Pay by Bank” – one of the many terms used to describe instant account-to-account payments powered by open banking – and 45% remain unaware of the phrase despite its growing presence in online checkouts.
Kate Marsden, CMO at Yaspa, said: “Our first Yaspa Index shows that, as iGaming operators seek to stay competitive in an increasingly digital and mobile-first world, understanding consumer preferences is crucial.
“By embracing faster, more secure payment solutions such as open banking, integrating real-time payments, and prioritising speed and security in the deposit and withdrawal process, operators can enhance the user experience and drive greater player satisfaction.”
The post Yaspa Index: Study reveals top payment priorities for users in 2025 appeared first on European Gaming Industry News.
BetMakers Technology Group has expanded its partnership with Dabble, one of the world’s fastest-growing online betting brands. This extended agreement builds upon the existing collaboration between the two companies and marks an exciting new chapter as Dabble sets its sights on launching operations in the UK.
As part of the updated deal, BetMakers will provide its market-leading Price Manager technology solution for both the Australian and UK markets, empowering Dabble to maintain a competitive edge in delivering market-leading racing products and pricing strategies. In addition, Dabble will now benefit from BetMakers’ cutting-edge Racelab form product, further enhancing their offerings across both regions.
Jake Henson, CEO of BetMakers, said: “We’re thrilled to strengthen our partnership with Dabble as they take this bold step into the UK market. Our Price Manager solution has been a cornerstone of their racing product success in Australia, and the addition of our Racelab ProFORM product will provide even greater value to their customers. We are excited to support Dabble’s international growth ambitions and look forward to continuing this highly successful partnership into new markets in the future.”
Tom Rundle, CEO of Dabble, said: “Our partnership with BetMakers has been instrumental to our achievements in Australia, and we are thrilled to extend this relationship as we prepare to launch in the UK. BetMakers’ solutions, including the Price Manager and Racelab products, will play a key role in ensuring we continue to deliver unrivalled racing products and a seamless customer experience. We are excited to take this next step with BetMakers by our side.”
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