Latest News
SOFTSWISS Shares Top 5 Retention Trends
Player retention remains an essential priority for operators aiming to maintain a competitive edge in the evolving iGaming industry. With over 15 years of expertise, leading tech provider SOFTSWISS reveals how a strategic blend of responsible gambling practices and advanced analytics helps to retain players.
The award-winning SOFTSWISS Managed Services has years of experience supporting over 180 brands with First Line and VIP Player Support, Anti-Fraud Support, Player Retention and Reactivation, and Content Management Services. Apart from the buzzword “gamification”, SOFTSWISS experts share the top five valuable trends in player retention that help keep players engaged.
Real-Time Analytics & AI-Driven Personalisation
Operators leverage AI, machine learning, and real-time data analytics to enhance player engagement and retention. By analysing player behaviour, AI enables the creation of personalised offers and promotions, enriching the gaming experience and fostering loyalty.
Additionally, real-time analytics allows operators to continuously monitor player activity, facilitating immediate responses to player needs. This proactive approach helps identify at-risk players early and deploy targeted interventions to prevent churn, ensuring a more dynamic and engaging gaming environment.
Loyalty Programs with VIP Focus
A well-designed loyalty program fosters long-term player retention by offering exclusive perks and incentives that make high-value players feel appreciated. Recognising player loyalty allows operators to reduce churn and encourages continued engagement with their projects.
Operators build strong VIP relationships by enhancing player satisfaction. Exclusive experiences, dedicated support, and premium content keep players engaged. A long-term strategy with tailored retention efforts maximises their lifetime value, creating a more immersive experience.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, comments: “Standing out in a competitive market means creating a VIP program that exudes exclusivity and prestige. Providing exceptional benefits and unique experiences gives players a compelling reason to choose and remain loyal to your platform rather than seeking alternatives”.
Safer Gambling
Operators demonstrate a strong commitment to player well-being, fostering trust and loyalty by providing tools that allow players to set limits on deposits, wagers, and session duration. Features such as self-exclusion options and resources for responsible gambling further contribute to creating a safe gaming environment.
This approach not only safeguards players but also strengthens their relationship with the platform. Such a win-win strategy leads to increased engagement and long-term retention.
Seamless Payment Solutions
Providing various secure and convenient payment options enhances the overall player experience, contributing to higher retention rates. Integrating digital wallets and cryptocurrencies, along with streamlined deposit and withdrawal processes, reduces friction and encourages players to remain loyal to the platform.
Community Building and Social Features
Fostering a sense of community through social features, such as in-game chat rooms and forums, enhances player engagement. Building player communities encourages interaction and loyalty as players feel more connected to the platform and each other.
Umberto Facciolla, Head of CRM at SOFTSWISS Managed Services, summarises: “By embracing these trends, operators can develop effective retention strategies that not only keep players engaged but also foster long-term loyalty, ensuring sustained success in a competitive market. A trusted iGaming partner, providing all types of customer support, will definitely make this journey easier.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Shares Top 5 Retention Trends appeared first on European Gaming Industry News.
Latest News
Spinomenal Welcomes Majestic Joker into Its Classics Series
Spinomenal, a top iGaming content provider, has introduced Majestic Joker within its renowned Spinomenal Classics series.
Majestic Joker draws influence from the elegance of a traditional casino setting, infused with a fun, contemporary twist. Against a vibrant, dramatic setting of red and gold, Spinomenal’s newest launch features traditional fruit symbols like grapes, lemons, cherries, and watermelons.
An upbeat, dynamic soundtrack enhances the experience, elevating the gameplay and making players sense that each spin is crucial to the performance. The impressive Joker emblem signifies the Wild and can substitute for any symbol except for Double symbols, Free Spins, and Bonus symbols. Five Wilds appearing on a winning line reward players with x200.
Players who hit three Free Spins icons will activate the Free Spins feature. Prior to accessing the feature, players need to spin the Wheel of Fortune to find out the number of free spins they receive – between 10 and 40 – and the symbol that will double during the round.
A golden Star emblem signifies the Bonus feature, where three Stars activate the Bonus game. Players start with three spins, aiming to fill the meter by gathering dispersed winning symbols. For every five collected symbols, one cell in the metre is filled. Obtaining a +1 symbol grants an additional spin, and after the spins conclude, the ultimate payout is based on the highest filled meter cell.
Majestic Joker includes the Stacked Wilds feature, allowing Wild symbols to show up on the reels while spinning to boost winning opportunities. Throughout the base game, only Double Symbols can be triggered, converting all visible symbols into their double versions.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Joker encapsulates everything that players love about classic slots experiences, reimagined with a modern touch and proven mechanics. Our newest addition to our Classics series is a modern tribute to classic slot entertainment.”
The post Spinomenal Welcomes Majestic Joker into Its Classics Series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Thunderkick Unveils Pan’s Arcadia, a Utopian Wilderness
Independent slots developer Thunderkick has infused the age-old concept of harmony into Pan’s Arcadia, where the deity of nature combines a serene environment with a Sticky Respins feature and a complex progressive bonus game.
Pan is surrounded by elemental nymphs on the 6×3 grid, set against a picturesque background filled with wildlife. The core game is enhanced by the Sticky Respin feature, which can be triggered on any winning spin, fixing symbols in position and re-spinning the other icons to prolong the gameplay.
Landing three magical scatters activates the bonus round, in which three dice are cast to grant up to 18 free spins. During the feature, more scatters are gathered, and every third one provides three extra spins. These sets propel advancement through the bonus stages, as finished groups of three dice have their values multiplied and summed to the Cube collection meter.
The initial four levels, activated by gathering 36 to 179 Cube points, turn the different nymphs into wilds for the rest of the round. Level five, achieved with 180 points, eliminates all mid-value symbols and brings in the valuable Dark Pandora symbol. At this point, the Sticky Respin feature stays active, and one wild is added to the grid prior to each spin.
The conclusion is unveiled with 216 points, changing Dark Pandora into the mighty Pandora of Light, which features solely Pan symbols and wilds. Every spin features a 2×2 wild positioned on reels three and four, with each filled spot applying a 2x multiplier to wins that intersect. In this feature, Sticky Respins keep symbols fixed in position regardless of winning, allowing for a maximum win potential of 4,320x.
Pan’s Arcadia reflects Thunderkick’s ongoing commitment to crafting immersive game worlds, combining premium production with thoughtfully layered feature sets designed to maximise replay value and deliver operators sustained commercial impact.
Viktor Johansson, Slot Game Creator at Thunderkick, said: “Patience and progression sit at the heart of Pan’s Arcadia. It is a journey designed to evolve over time, where each step forward feels meaningful and persistence levels up potential.
“Arcadia represents a utopic vision, a balance between nature and spirit, and it was essential for that tone to carry through the entire game. The art team has created a serene world, which, when paired with the depth of the bonus game, delivers a cohesive and engaging experience.”
The post Thunderkick Unveils Pan’s Arcadia, a Utopian Wilderness appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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Meridianbet Completes Fairbet Acquisition, Expanding Malta Retail Gaming Network Under Golden Matrix Group
Meridianbet, a leading global sports betting and gaming operator and a subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has completed the acquisition of Fairbet Ltd., a licensed retail gaming operator in Malta.
The transaction significantly expands Meridianbet’s physical retail footprint in one of Europe’s most tightly regulated gaming jurisdictions.
Fairbet operates under Malta Gaming Authority (MGA) license B2C/195/2011, and the acquisition grants Meridianbet 100% ownership of Fairbet’s retail operations across Malta and Gozo, the archipelago’s second-largest island. The deal expands Meridianbet’s presence beyond its existing locations and further consolidates its position within the Maltese retail gaming market.
As part of the transaction, nine additional retail locations will be integrated into the Meridianbet network, increasing the company’s total number of storefronts in Malta to 20. The enlarged retail estate is expected to operate more than 60 sports betting terminals and over 120 slot machines, significantly boosting Meridianbet’s land-based gaming capacity.
The companies’ previous technology partnership will now transition into full operational integration, with Meridianbet assuming complete operational control of Fairbet’s retail network. All locations will be rebranded under the Meridianbet name, ensuring unified technology, compliance, and customer experience across the portfolio.
Malta’s retail gaming sector is governed by one of the most restrictive regulatory frameworks in Europe, with only three licensed operators permitted to operate retail betting locations: Meridianbet, Izibet (the National Lottery operator), and Fairbet. With Fairbet now wholly owned by Meridianbet, the company effectively controls two of the three retail gaming licenses in the jurisdiction.
The Malta Gaming Authority (MGA) enforces strict licensing criteria, substantial capital requirements, and rigorous compliance standards that create significant barriers to market entry. These conditions limit competition and create long-term scarcity value for licensed operators that meet the regulatory threshold.
“Completing the acquisition of Fairbet strengthens our position in a market where regulatory barriers create inherent scarcity value,” said Zoran Milosevic, CEO of Meridianbet. “This transaction allows us to expand our retail infrastructure in Malta, while our technology now supports the majority of licensed retail gaming in the country. It reflects our disciplined M&A strategy, targeting high-barrier markets where limited licensing creates durable competitive advantages.”
The Fairbet acquisition aligns with Meridianbet’s broader growth strategy, which combines organic expansion with selective mergers and acquisitions in jurisdictions where regulation encourages consolidation. Malta has been a core operational hub for Meridianbet since 2008, with the company ranking among the country’s originally licensed gaming operators during the early development of the MGA framework.
Malta’s gaming industry benefits from a regulatory regime widely regarded as one of Europe’s most credible. The MGA’s oversight framework emphasizes investor protection, technical compliance, and financial stability, positioning Malta-licensed operators for trust and recognition across international markets.
Meridianbet’s expanded retail footprint across Malta and Gozo enhances its ability to serve both local customers and the island nation’s strong tourism sector. According to Malta’s National Statistics Office, tourist arrivals exceeded three million visitors in 2024, reinforcing the strategic value of a broad, well-positioned retail gaming network
The post Meridianbet Completes Fairbet Acquisition, Expanding Malta Retail Gaming Network Under Golden Matrix Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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