Canada
Nearly half of Ontarian viewers wagering on Super Bowl LIX
The latest sports betting survey from the Responsible Gambling Council (RGC) shows the majority of Ontarians plan to watch Super Bowl LIX (63 per cent) and almost half of viewers will place a wager on the big game (48 per cent).
Over a third of Ontario adults have initiated a bet after seeing a gambling advertisement online or on TV (35 per cent); more so among populations at-risk for problem gambling, including those under age 44 (42 per cent) and Black, Indigenous, and People of Colour (BIPOC) individuals (44 per cent).
Two thirds believe their sports knowledge gives them an edge in predicting outcomes (67 per cent), particularly men and those aged 18-44 (70 per cent). While knowledge and skill does inform a bet, it doesnât guarantee a win. The misconception that one can accurately predict an outcome can lead to over confidence that their knowledge will give them an advantage and ultimately, a win. This is known as the illusion of control. This false belief paired with persuasive gambling advertising can increase risk, influencing some to bet more than they can afford to lose. More than a third report doing so in the past 12 months (36 per cent).
Key survey highlights
How Ontarians plan to bet:
- 50 per cent will bet online with a sportsbook website
- 30 per cent will bet with family and friends
- 27 per cent will buy sport-based lottery tickets
- 20 per cent will bet in a pool
How much they plan to wager:
- 55 per cent say they will bet $100Â or less
- 19 per cent will bet between $101 and $500
- 8 per cent plan to wager more than $500
Number of bets theyâll make:
- 55 per cent will bet a single time on the outcome of the game
- 25 per cent will bet multiple times throughout the game using one sportsbook website
- 15 per cent will bet using several sportsbook websites
âGambling is random but your plan shouldnât be,â says Sarah McCarthy, CEO, Responsible Gambling Council. âPerceived knowledge of the game, persuasive advertising, and substance use can all influence how we gamble. A smart plan includes being mindful of the illusion of control and remembering that even with sports expertise, understanding the game, players or stats wonât boost your chances of predicting a random outcome.â
RGC tips for safer sports betting
- Be mindful of the illusion of control. Remember that even with sports expertise a win is not guaranteed and understanding the game, players or stats wonât boost your chances of predicting a random outcome
- Be aware that time spent, and knowledge gained wonât help you âbeat the oddsâ
- Plan before you play â pre-set betting limits and stay within your budget
- Only gamble with money you can afford to lose â never borrow money or use money intended for necessities, like rent/mortgage or food
- Never chase losses by trying to win back what youâve lost
- Limit your alcohol, cannabis, and/or other substance intake
- Donât bet if you are upset or stressed
- View sports betting as entertainment, not a way to make money
Detailed survey insights
Half of those who will wager on the Super Bowl say their main reason to bet is to win money (48 per cent), followed by adding to the excitement of the game (47 per cent). About a fifth bet because they believe they are knowledgeable about the teams and players (22 per cent), they feel confident about their chances of winning (20 per cent), or because their favourite team or player is playing (18 per cent). One in ten bets in a mistaken attempt to make up for last yearâs losses (10 per cent).
Over half of those who will bet on the big game will place their bets while consuming substances, which are associated with the additional risks of impaired judgement and decision-making (52 per cent). The majority plan to consume alcohol while betting (86 per cent).
While men and women are similarly likely to watch the Super Bowl, men are slightly more likely to place a wager (49 vs 45 per cent). Age and ethnicity also play significant roles. Ontario sports bettors aged 45+ are more likely to bet on the big game (52 per cent) than those aged 18-44 (45 per cent). White individuals are significantly more likely to bet on Super Bowl LIX (54 per cent) compared to BIPOC Ontarians (42 per cent).
Staying onside
Of those planning to bet on the Super Bowl, the most common strategies to manage their gambling risk remain the same as last year: deciding on a pre-set betting limit (37 per cent), betting to have fun and not to make money (31 per cent), and not betting more to recoup losses (25 per cent).
A quarter of all respondents say they always or often feel anger or frustration at losing a bet (25 per cent), while a third sometimes do (36 per cent). This increases when placing bets while using substances. A third report their gambling has caused them to experience health problems, including feelings of stress or anxiety (36 per cent) over the last 12 months, and that they might have a problem with gambling (36 per cent). These rates are highest among BIPOC Ontarians and those aged 18-34.
As a result, more Super Bowl betters are now paying attention to mood and state of mind when they gamble. Encouragingly, a quarter will avoid betting when feeling emotionally distressed (25 per cent) and a fifth will refrain from betting while under the influence of alcohol or drugs (21 per cent).
To help keep online gambling safer, all regulated sportsbook websites have responsible gambling features. Of those who plan to use online sportsbooks to bet during the Super Bowl, a quarter read online information about the odds of winning and how certain games work (25 per cent) or use money limit-setting tools (23 per cent). A fifth use personalized spending reports or take a cooling off period (20 per cent). Notably, a third donât plan on using any features to help them manage their betting (33 per cent).
Methodology
An online survey of 1,147 Ontario residents aged 18+ was completed between November 22 â December 6, 2024, using Legerâs online panel. A probability sample of the same size would yield a margin of error of +/-2.9%, 19 times out of 20.
The post Nearly half of Ontarian viewers wagering on Super Bowl LIX appeared first on Gaming and Gambling Industry in the Americas.
Â
Fennica Gaming has announced that it has been granted a gaming supplier license in Ontario, Canada. This milestone marks a significant step in the companyâs expansion strategy, allowing it to offer its cutting-edge gaming experiences to gaming operators in one of North Americaâs most dynamic regulated markets.
The supplier license, granted by the Alcohol and Gaming Commission of Ontario (AGCO), enables Fennica Gaming to introduce its portfolio of entertaining and high-quality games to gaming operators across the province. This registration empowers Ontarian operators, whether online or land-based, to access the omnichannel offerings developed in the Nordics.
âWe are thrilled to receive our B2B supplier license in Ontario and to offer our advanced gaming solutions to operators in the region. After a thorough application process, we can now proudly and prominently display our registration and achievement. We have followed the market in North America for a long time and Ontario is an excellent example of market that is well organized. It represents an exciting market with immense potential, and we are committed to delivering secure, entertaining, and trustworthy gaming experiences tailored to local preferences,â Timo Kiiskinen, Managing Director of Fennica Gaming, said.
Fennica Gamingâs Nordic gaming experience and heritage as an omni-channel gaming operator through its parent company Veikkaus offers a broad range of entertainment for Ontarian operators with a player-first attitude. This registration supports Fennica Gamingâs commitment to a sustainable industry, enabling operation in compliance with Ontarioâs local regulatory framework.
The post Fennica Gaming Granted Supplier License for Ontario Market appeared first on Gaming and Gambling Industry in the Americas.
Â
GeoComply, the global leader in geolocation security and fraud prevention, today announced the appointment of Kip Levin as its new Chief Executive Officer, effective Tuesday, March 4th. This strategic move reinforces GeoComplyâs commitment to delivering cutting-edge solutions and driving success for its customers.
Kip Levin brings a wealth of experience to GeoComply, having served in various senior leadership roles at Flutter Entertainment over the past decade including CEO of the US business and President of FanDuel. Prior to that he spent 12 years at Ticketmaster where he led the product and ecommerce teams and oversaw the companyâs expansion into mobile and resale. His proven track record in driving growth and innovation within dynamic, technology-driven markets positions him to enhance GeoComplyâs ability to serve its customers.
This transition allows co-founder Anna Sainsbury to step into the role of Executive Chairman, where she will focus on strategic vision and governance, ensuring GeoComply continues to anticipate and meet the evolving needs of its customers. Co-founder David Briggs will shift his focus to Product and Innovation, leveraging his expertise to drive cutting-edge solutions as he moves from his previous role as CPTO.
âWe are thrilled to welcome Kip Levin to GeoComply,â said Anna Sainsbury, Executive Chairman. âHis extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention. This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.â
Kip Levin expressed his enthusiasm for joining GeoComply, stating, âI am incredibly excited to join GeoComply, a company with a strong reputation for innovation and a commitment to customer success. The opportunities in this space are immense, and I look forward to working with Anna, David, and the entire GeoComply team to build on the companyâs success and drive further growth for our clients. My experience in scaling businesses and driving product innovation will be instrumental as we navigate the evolving landscape of geolocation technology, ensuring we provide our customers with the most reliable and effective solutions.â
David Briggs, focusing on Product and Innovation, added, âWith Kip joining us, I am eager to dedicate my full attention to driving innovation and developing groundbreaking solutions that directly address our customersâ challenges. This is an exciting time for GeoComply, and I am confident that our combined expertise will enable us to deliver even greater value to our clients, strengthening our partnerships.â
GeoComply is poised for continued success as it leverages Kip Levinâs leadership and the foundersâ renewed focus on strategic vision and innovation. The company remains committed to providing its clients with the most reliable and advanced geolocation security and fraud prevention solutions, acting as a trusted partner in their success.
The post GeoComply welcomes Kip Levin as CEO, driving customer-focused innovation and growth appeared first on Gaming and Gambling Industry in the Americas.
Â
BCLC has reminded the public to be cautious of a series of social media scams that imitate B.C. casinos and trick individuals into providing their financial details on illegitimate websites.
Highly deceptive, these scams share fraudulent posts and advertisements exploiting the logos, names, and exterior images of local B.C. casinos, and may claim to offer players exclusive bonuses and promotions if they register with their website or mobile application. BCLC warns that none of these sites are associated with casinos in B.C. or BCLC.
PlayNow.com is the only online gambling website permitted to operate in B.C. BCLCâs official apps are BCLC Lotto!, PlayNow Poker BC, and PlayNow BC Sportsbook. All BCLC-operated social media accounts, such as BCLC, PlayNow BC, PlayNow Sports, Lotto BC and Casinos BC, are verified with a checkmark.
While BCLC and its casino partners continue to work on having the posts removed, British Columbians should stay vigilant when it comes to these predatory and sophisticated scams.
To protect themselves, individuals are encouraged to:
⢠Be on alert when a website or app asks for personal or financial information. BCLCâs verified websites and apps will never ask for your social insurance number (SIN), banking information or credit card details online to claim a prize from a B.C. casino.
⢠Carefully check the URL and domain of the website to verify its legitimacy. Often, scammers will use a similar URL and domain to legitimate websites with a minor spelling difference.
⢠Always verify the company and its services are real before providing any personal information.
⢠Look out for other red flags, such as the suggestion of fees or taxes to be paid on a prize. There are no fees or taxes on prizes won in Canada.
If individuals feel unsure about an account, post or advertisement claiming to represent a B.C. casino, they can contact BCLC directly by calling the Customer Support Centre at 1-866-815-0222, or using the live chat resource on corporate.bclc.com or PlayNow.com.
The post BCLC Reminds Public to be Cautious of Illegal Online Casino Scams appeared first on Gaming and Gambling Industry in the Americas.
-
Andres Troelsen Belatra Gamesâ Commercial Director for Latin America7 days agoBelatra ready to present latest iGaming innovations at SAGSE
-
Asia7 days ago
MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment
-
Diego Mourglia5 days ago
Salsa Technology ready to engage with industry leaders at SAGSE Latam
-
Balkans6 days ago
New Installation of Diamond King 3
-
Latest News5 days ago
SYNOT Group Appoints Andres Morano as Vice President of Sales for the Latin American Region
-
Africa6 days ago
Triumph at SiGMA Africa 2025: Best Platform & Best Marketing Campaign
-
Brazil6 days ago
SOFTSWISS Releases 2025 Edition of iGaming in Brazil Market Research
-
FabiĂĄn Luis Grous6 days ago
NOVOMATIC Unveils Exclusive Experience During SAGSE 2025
