Industry Awards
SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming
SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.
The ceremony, held in Barcelona, recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape.
Introduced in October 2023 in Malta, the award-winning ‘Grab Success’ campaign once again captured experts’ attention after its triumph at the EGR Marketing & Innovation Awards 2024. With the aim to enhance brand recognition, the campaign featured the Maltese crab as a powerful symbol of determination, complemented by key visuals with the company’s C-level executives to foster audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”
The Best Customer Service award honours SOFTSWISS Managed Services, which provides a full range of tailored solutions ensuring players have the best possible experience. These services, including First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, provide operators with the tools to maintain an engaging yet safe gaming environment.
“This recognition is incredibly meaningful for our team,” says Artyom Rudakov, Head of SOFTSWISS Managed Services. “It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”
With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year following the recent recognition of Affilka by SOFTSWISS at IGA 2025.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming appeared first on European Gaming Industry News.
diversity and inclusion
Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026
Pronet Gaming has been shortlisted across nine categories at the 2026 Women in Gaming (WIG) Diversity Awards, set for 12 June at The Savoy Hotel in London.
The omni-channel turnkey provider is nominated for the Corporate Wellness Award, which the company said is driven by an initiative in Bulgaria that provides structured medical and mental health support for employees.
Eight Pronet Gaming employees are also on the shortlist: Barsha Shrestha (Employee of the Year), Jovana Grabez (Industry Achiever), Devora Kotseva (Inspiration of the Year), Gina Lama (Leader of the Year), Klara Tomažič (Positive Role Model of the Year), Sunkiran Boyal (Outstanding Mentor), Tilly Chandler (Executive Assistant of the Year), and Desislava Velcheva (HR Champion of the Year).
Pronet Gaming pointed to its 2025 WIG recognition, when it was shortlisted for Company of the Year and Great Place to Work, alongside nine individual nominations. Jade Sienna-Ricciardi won Young Leader of the Year.
Commenting on the shortlist, Pronet Gaming CEO Alex Leese said: “Being shortlisted once again is something we’re incredibly proud of. These nominations reflect not only the talent and dedication of our people, but also our shared commitment to building a positive, supportive, and forward-thinking workplace culture across the business.”
The post Pronet Gaming lands nine shortlists at Women in Gaming Diversity Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Alea shortlisted for two SBC Awards Europe categories
The supplier is nominated for Game Aggregator of the Year and Employer of the Year ahead of SBC Summit Malta on April 29.
Alea has been named a finalist in two categories at the upcoming SBC Awards Europe: Game Aggregator of the Year and Employer of the Year. The company announced the nominations on April 28 from Barcelona.
Founder Alexandre Tomic said the double shortlisting reflects a link between product delivery and company culture. “If people don’t care about what they’re building, it shows immediately. In the product, in the details, everywhere. Reliability can’t be bolted on later, it’s a consequence of that care.”
“We’ve spent years building a team that takes ownership and holds a certain standard. Seeing both nominations together just tells me we’re doing something right.” Tomic added.
The news comes ahead of SBC Summit Malta, where Alea said Tomic and COO Ramon Glieneke will take part in conference sessions on April 29. Tomic is scheduled to appear on “Casino vs Sports: Can Gamification Truly Cross Over?” while Glieneke is due to join “The COO Horizon: Challenges and Opportunities in 2026/27.”
Alea said its wider team will be onsite throughout the summit at Booth D22.
More relevand data as follows:
- SBC Awards: https://sbcevents.com/sbc-awards/ Primary source for the awards programme, categories and shortlisted companies.
- SBC Summit Malta: https://sbcevents.com/sbc-summit-malta/ Event page for agenda context and verification of sessions and timing.
- Alea: https://alea.com/ Company website for background on the supplier and its product offering.
The post Alea shortlisted for two SBC Awards Europe categories appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Casino Guru
Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin
Casino Guru has started its final evaluation phase for the Casino Guru Awards 2026, with winners set to be announced on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference.
The company said nominations have closed and shortlists are finalized, with the Casino Guru team now reviewing shortlisted nominees’ track records through judge discussions and meetings with candidates. Winners are selected using what Casino Guru describes as a mix of data-led evaluation and expert assessment, drawing on its Safety Index and Complaint Resolution Center.
Public voting remains open for the Player’s Choice and Voice of the People categories, giving players and industry stakeholders a direct vote alongside the judging process.
“The Casino Guru Awards are not about who is the biggest or most visible,” said Daniela Sliva, PR & Creative Projects Director from Casino Guru. “They are about who is doing the right thing, even when no one is watching.”
Casino Guru expects around 150 guests at the Malta event, which it positioned as an industry networking evening alongside the awards announcements.
The post Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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