Flows, iGamings’ orchestration platform, has welcomed Hub88 as its latest customer. Hub88 has selected Flows to power real-time player engagement, giving the business a faster and more flexible way to launch engagement experiences and strengthen interaction across the player journey.

Flows will enable Hub88 to improve operations and deliver more personalised, real-time interactions to players, without the delays or complexity of traditional development. Through FlowsWave, Hub88 will be able to launch tailored campaigns and gamified journeys that strengthen their customers’ engagement and bring more personalised experiences to life in real time.

Dan de Souza, VP of Commercial at Flows, said: “We’re delighted to welcome Hub88 to Flow’s customer base. They have a clear ambition around player engagement and Flows gives them the flexibility to connect systems, move quickly and bring that vision to life. We’re excited to see what Hub88 builds with Flows.”

Gabriel Kolawole, Director of Product at Hub88 said: “Everything we build at Hub88 is ultimately in service of our Operators’ success. Flows accelerates our ability to deliver richer, more personalised player experiences at scale, giving Operators on our platform a meaningful edge in retention and engagement. We’re excited to put that into practice.”

The post Hub88 Selects Flows to Power Real-time Player Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.

FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.

Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.

FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.

James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.

“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”

The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Reading Time: < 1 minute

Flows, the no-code automation platform, announced a major enhancement to its platform delivering faster performance, a refined design, and a modern architecture built to respond fast to market demand and support long-term growth for customers.

The release marks a significant step forward for the platform, introducing a more intuitive interface and improved reliability for operators. It simplifies workflow creation with refined navigation and smoother processes, helping users move effortlessly from concept to live automation while reducing onboarding and support requirements.

The latest version also delivers faster feature development to help operations respond quickly to market demands, lowers operational costs through reduced maintenance, and keeps the platform current, reliable and ready to grow with customer needs.

Additional improvements include strengthened security and compliance measures, an adaptable framework built to scale with business needs, and a clean, professional interface designed for the expectations of today’s iGaming professionals.

Andrew Doublesin, Chief Product Officer at Flows, said: “ This is a major milestone for our product and for our customers. It reflects our continued focus on helping businesses move faster, reduce complexity and unlock their creativity. This release is about giving our partners lasting value with a platform that not only delivers immediate performance benefits but also the flexibility, reliability and confidence they need to continue to succeed.”

This latest enhancement strengthens Flows’ position as the industry’s leading no-code automation platform, empowering operators to work more efficiently and deliver new ideas to market faster.

The post Flows launches its most powerful evolution yet to power faster innovation across iGaming appeared first on European Gaming Industry News.