Latest News
Play’n GO announces W Hotel Barcelona takeover for ICE

Swedish gaming giant combines iconic venue with innovative gameplay as unveiling of Crashback™ games planned
Play’n GO, the world’s leading casino entertainment provider, has today announced a bold approach to ICE 2025 with a planned takeover of the iconic W Hotel in Barcelona.
Synonymous with the famous Barcelona skyline, the W Hotel will be transformed into Play’n GO HQ from January 20th-22nd inclusive, with transport laid on to shuttle delegates back and forth to the Fira Barcelona convention center throughout the day, ensuring meetings can take place seamlessly.
Play’n GO will also be hosting a party on the evening of Monday, January 20th, an exclusive celebration of the world’s leading game studio in its 20th anniversary year. Hosted by Stuart Trigwell and Sky Sports F1’s Natalie Pinkham, the night promises to be both entertaining and informative, with a Q&A section planned, as well as a unique interactive quiz with top-class prizes.
At ICE Play’n GO will also unveil its own unique take on “crash games” via its patented and innovative Crashback™ mechanic.
Play’n GO’s forthcoming suite of Crashback™ games allow players to reenter a game round by placing a bet equal to the winnings earned since their initial cashout, allowing them to engage a second time while the same game round continues to run. This unique twist on the crash games genre is a Play’n GO exclusive, and testament to the studio’s constant commitment to innovation.
An initial batch of Crashback™ games are now scheduled for release, with the first, Miner Donkey, set for network release in March 2025. Also penciled in are Bucking Rider and Boat Bonanza Rider in April and May respectively. All three games will be available for play at Play’n GO HQ in the W Hotel.
Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, said “We wanted to offer something fresh and unforgettable for our clients and customers at this year’s ICE, and we look forward to welcoming everyone to the W Hotel next week. Our takeover is a reflection of our commitment to innovation, outside-the-box thinking, all while having some fun along the way. This is the perfect way to kickstart our 20th anniversary celebrations that will take place throughout 2025. We’re excited to welcome you all to Play’n GO HQ in the W Hotel next week.”
George Olekszy, Head of Game Retention at Play’n GO added “We’re very excited to finally announce the release of Crashback™ games, and we felt that ICE was the perfect opportunity to show them to the world. We’re confident that this unique spin on crash games will revolutionise the entire genre. We’ve taken the thrill of crash games and added an extra layer of strategy that rewards both risk-takers and cautious players alike. It’s all about giving players more control and making every round an opportunity to win in a way that’s fair, fun, and entertaining.”
The post Play’n GO announces W Hotel Barcelona takeover for ICE appeared first on European Gaming Industry News.
Brazil
FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil

FBMDS, a globally recognized provider of online casino games and a leader in innovative video bingo solutions, will sponsor the SBC Summit Rio, one of the most influential gaming industry events in Latin America, taking place from February 25th to 27th in Rio de Janeiro, Brazil.
With the recent opening of the Brazilian market presenting numerous opportunities, the SBC Summit Rio serves as the ideal meeting point for FBMDS to strengthen its expansion strategy in the country. During the event, the FBMDS team of experts will be available for networking and industry discussions, showcasing how its innovation in video bingo and diverse portfolio can meet the demands of the local market.
Following its latest certification to operate in the Brazilian market, FBMDS is confident that its presence at SBC Summit Rio will be a significant step toward solidifying its footprint in the region. The company aims to deepen its understanding of the different player profiles in Brazil and enhance its market recognition.
“Our participation in SBC Summit Rio reaffirms FBMDS’s commitment to strengthening our connection with the Brazilian market and consolidating our position as a reference in profitable solutions for online casinos, combining innovation with our expertise in video bingo. The recent certification of our products in Brazil marks a strategic milestone, expanding our business opportunities. We are excited about the possibilities this event offers to grow partnerships and bring operators solutions that maximize results, always in alignment with the country’s regulations”, says Renato Almeida, Director at FBMDS.
FBMDS brings its pioneering spirit in video bingo, delivering innovative and culturally relevant titles that resonate with global audiences. This year, the brand is set to launch its unique Infinity Series collection – a groundbreaking video bingo experience filled with memorable gaming sessions.
Beyond online video bingo, FBMDS has also expanded into other online casino game segments, including crash games, table games, lottos, and slots. At this event, FBMDS will prioritize direct and close engagement with participants, fostering discussions about the future of digital entertainment in Brazil and beyond, now that its gaming portfolio is fully prepared to embrace the market with its latest certification.
The post FBMDS sponsors SBC Summit Rio, driving its expansion in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Italian brand Vincitu goes live with Fast Track CRM elevating player engagement

Italian gaming brand Vincitu has officially launched their operations on Fast Track’s CRM platform. The partnership, first established in 2024, has now entered its next phase with the successful integration of Fast Track’s technology into Vincitu’s player account management (PAM) system.
Through the new integration, Vincitu will offer personalised player experiences and gain deeper insights into player behavior, helping the company grow in a competitive market.
The collaboration between Fast Track and Vincitu comes at an important time, as the demand for CRM solutions tailored to the Italian market continues to grow. By combining Vincitu’s experience in the Italian gaming sector with Fast Track’s CRM platform, the collaboration aims to bring real value to players.
“We’re excited to support Vincitu Group with our powerful CRM and player engagement platform in the Italian gaming market. We’re keen to help them deliver personalised 1:1 experiences to players and truly connect with their audiences, building long-term brand loyalty,“ says Simon Lidzén, Co-Founder & CEO at Fast Track.
“We’re thrilled to partner with Fast Track and integrate their advanced platform into our operations. Their solution empowers us to create highly personalised, real-time player experiences while gaining valuable insights into player behaviour. This level of efficiency allows us to focus on building stronger connections, delivering exceptional value at every touchpoint,” comments Christian Saviano, CEO at Vincitu Group.
Fast Track’s partnership with Vincitu further solidifies its role as a trusted provider for operators looking to improve their CRM strategies and drive growth. With a unique focus on delivering real-time, personalised player engagement, Fast Track’s technology helps operators unlock the full potential of their relationships with players, supporting growth and lasting success.
The post Italian brand Vincitu goes live with Fast Track CRM elevating player engagement appeared first on European Gaming Industry News.
Industry News
Kindred Reports Decline in Revenue from High-risk Players for Q4 2024

Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.
“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.
“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.
The post Kindred Reports Decline in Revenue from High-risk Players for Q4 2024 appeared first on European Gaming Industry News.
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