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SOFTSWISS Shares 84 Must-Promo Sporting Events 2025

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SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the Sports Betting Events Calendar for 2025. This year, the free-to-download file contains 84 major sporting events, aiming to boost operators’ promotional strategies.

The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached EUR 45.43 billion, reflecting a 6% increase from the previous year, while the ARPU (Average Revenue Per User) climbed from EUR 320 in 2023 to EUR 330 in 2024. This upward trajectory is mirrored by a surge in betting activity across platforms, with mobile betting growing by 210% and desktop betting increasing by 194%.

Several sports categories saw significant growth in betting volumes in 2024:

  • Football – 21%
  • Tennis – 136%
  • American Football – 650%
  • Basketball – 115%
  • Table Tennis – 640%

These figures underline the importance of leveraging major sporting events to drive player engagement and optimise revenue. In the list of must-promo activities, SOFTSWISS experts included 24 different sports because the diversity in offering leads to stability in sportsbook operation.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “By using a personalised approach, flexible bonuses, and process automation, operators can not only enhance player engagement but also significantly reduce operational costs. This strategy will be the key to success in the upcoming year and help differentiate operators in the competitive market.”

According to SOFTSWISS experts, operators should focus on several key strategies to enhance player engagement and streamline operations to ensure sportsbook success in 2025. Seasonal bonuses and personalised promotions tailored to major events can captivate players and boost activity. 

Alexander Kamenetskyi adds: “For example, offering free bets on users’ favourite sports or creating combo bonuses that cover multiple events, such as the Champions League and French Open finals, can drive sustained interest. Additionally, esports presents a growing opportunity, allowing operators to engage younger, tech-savvy audiences through live streams, real-time betting options, and dedicated campaigns.”

A mobile-first approach is essential, as over 90% of sportsbook revenue now comes from mobile users. Ensuring apps and platforms are optimised for seamless, on-the-go gameplay is crucial to retaining players. Automation also plays a vital role in improving efficiency and reducing operational costs. By automating audience segmentation, bonus distribution, and promotional campaigns, operators can save time and deliver a more tailored player experience.

The SOFTSWISS Sportsbook team will be sharing more strategies and insights during the ICE Barcelona 2025 at Stand 2G42.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Shares 84 Must-Promo Sporting Events 2025 appeared first on European Gaming Industry News.

Casino Guru

Casino Guru Academy hits 5,000-user milestone

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Casino Guru Academy has officially crossed the 5,000-user mark, which clearly demonstrates a growing interest in accessible and meaningful education for iGaming professionals.

As an extension of Casino Guru, the world’s biggest source of information about online casinos and player advocacy, the Academy offers free practical courses that help raise as well as improve iGaming industry standards.

Five thousand users who joined Casino Guru Academy demonstrate how useful education can be, particularly when produced in partnership with industry experts. Courses that the Academy provides focus on real-world tools and skills required in customer support, anti-money laundering, affiliate management, safer gambling, and more.

“The fact that we now have over 5,000 users is a huge success for us, as it shows how many people value this kind of learning. Having companies use our courses for onboarding is one of the key reasons we have reached this milestone. It proves there’s genuine demand for our work and supports the impact we aim to create,” said Šimon VinczeSustainable & Safer Gambling Lead and the person behind the Casino Guru Academy.

This accomplishment follows the Academy’s first-ever appearance at SiGMA Malta in September 2025, when the team behind the Academy introduced its mission to a larger audience. The event exceeded all expectations and was a key step toward developing direct connections with its audience.

Additionally, Casino Guru Academy has introduced an upgraded version of its website to make course navigation easier, increase accessibility, and provide a more engaging experience. The new layout also creates a path for future development as the Academy broadens its course library.

With that said, a new course on responses to self-harm and suicide threats is in the works and should be released by the end of the year. It’s intended for customer support agents and responsible gambling representatives to recognize players in distress, respond to potential self-harm threats, and take action.

With the 5,000-user milestone achieved and new design improvements completed, the Casino Guru Academy continues to grow, making a positive impact on the iGaming community.

The post Casino Guru Academy hits 5,000-user milestone appeared first on European Gaming Industry News.

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ArenaPlus

DigiPlus Partners with Pay&Go

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DigiPlus Interactive Corp. (DigiPlus), the pioneer and leading digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a strategic partnership with Pay&Go, one of the leading providers of self-service payment kiosks, to expand secure and convenient wallet-loading options for its players.

Through this new payments partnership, DigiPlus and Pay&Go, the self-service payment kiosks operated by BTI Payment Philippines, a subsidiary of Australia-based Banktech, will enable users to fund their e-wallets with utmost ease by way of its growing network of 3500 self-service kiosks. With a cash-out feature also being eyed early next year, this collaboration kicks off with BingoPlus and will expand soon to ArenaPlus and GameZone.

“Our commitment at DigiPlus has always been to deliver digital entertainment that is engaging, trustworthy, and service-oriented. Achieving that requires strong partnerships with organizations that share our commitment to customer trust and service excellence. This partnership with Pay&Go is grounded in innovation, accessibility, and a shared mission to serve more Filipinos through secure and convenient payment touchpoints. This means more access, more convenience, and more ways for our community to enjoy the DigiPlus experience wherever they are,” said Jasper Vicencio, President of AB Leisure Exponent Inc. and Total Gamezone Xtreme Inc.

Formally signed on November 26, this partnership agreement was led by Vicencio together with Danilo Ibarra, CEO of BTI Payments Philippines and its COO Mariel Medina, pairing the former’s growing digital ecosystem with the latter’s operational expertise.

“We are excited to support DigiPlus with Pay&Go’s nationwide footprint. Together, we’re making trusted payment access available to more BingoPlus players across the country and soon with ArenaPlus and GameZone. DigiPlus sets a high bar on player trust and Pay&Go is determined to meet it,” said Ibarra.

DigiPlus partners only with payment channels certified by the Bangko Sentral ng Pilipinas in accordance with the requirements set by the Philippine Amusement and Gaming Corporation (PAGCOR). In partnering with BTI Payments, a certified Operator for Payment System (OPS) and Independent ATM Deployer (IAD) whose breadth of experience spans for over 25 years, DigiPlus taps into decades of expertise in transaction processing and payment device management.

The Pay&Go payment kiosks partnership significantly expands DigiPlus’ comprehensive customer service and player support network. This existing network currently includes dedicated in-house 24/7 customer support, over 130 physical BingoPlus stores nationwide, over-the-counter payment channel options and a surety bond protecting player wallets. The expansion of these service touchpoints is a testament to DigiPlus’ ongoing commitment to providing safe, reliable and accessible digital entertainment to the Filipino market.

The post DigiPlus Partners with Pay&Go appeared first on European Gaming Industry News.

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Compliance Updates

Regulators Call for Stronger Measures Against Illegal Online Gambling

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Regulators of Austria, France, Germany, Great Britain, Italy, Portugal and Spain issued a joint institutional statement.

The fight against illegal online gambling is one of the paramount tasks facing regulated jurisdictions. Its borderless nature and the speed of technological innovation make it easier for illegal operators to evade regulatory oversight. This creates significant risks for consumer and public health protection, endanger public order and harms the activity of legitimate operators. In short, illegal online gambling undermines the entire regulatory framework designed to protect the public interest.

The statement reads: “We express our common concern regarding the increasing proliferation of advertising targeting our jurisdictions by unauthorised operators, particularly through digital channels such as social media, video platforms, and affiliate networks. These activities not only violate our national laws but also expose citizens — including minors and vulnerable individuals — to significant risks associated with illegal gambling.

“We wish to express our strong commitment to consumer protection, market integrity, and compliance with national and international regulations within the respective legal framework by:

• sharing information on illegal operators among us

• calling on digital platforms and social media networks to strengthen their control mechanisms to prevent the dissemination of advertising content from unauthorised operators

• reaffirming our commitment to share knowledge and better practices in identifying, investigating, and sanctioning operators acting outside the law.

This statement marks a renewed and united commitment by our jurisdictions to strengthen the integrity of the regulated gambling sector and to protect citizens from the risks posed by illegal gambling activities.”

The post Regulators Call for Stronger Measures Against Illegal Online Gambling appeared first on European Gaming Industry News.

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