Connect with us

Latest News

BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador

Published

on

betrivers-welcomes-gambling-icon-phil-hellmuth-as-brand-ambassador

 

Hellmuth to Bring His Bigger Than Life Personality Exclusively to Rush Street Interactive

Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a premier online casino and sports betting operator, is thrilled to announce a new exclusive partnership with Phil Hellmuth, the world-renowned professional poker player and record-holder for the most World Series of Poker (WSOP) tournament wins. Known as one of the most skilled gamblers in the world, Hellmuth will join the BetRivers team as a brand and content partner bringing his unparalleled expertise and charisma to deliver a variety of exciting and exclusive player experiences and entertainment across RSI’s Casino, Sportsbook, and Poker verticals, as well as throughout RSI’s media-owned productions such as the BetRivers Network and our long-running Poker Night in America poker show.

Hellmuth’s legendary career has made him one of the most recognizable figures in the poker world. With an unmatched 17 WSOP bracelets, he has cemented his status as a skilled gambler, captivating gambling audiences with his pride, passion, and larger-than-life persona. Beyond his accolades, Hellmuth’s engaging presence and entertaining personality have inspired countless fans and players worldwide.

This partnership will see Hellmuth integrated across RSI’s platforms and media production properties, delivering a mix of thrilling entertainment and engaging player opportunities.

Highlights of the partnership will include:

  • In-App Promotions: Exclusive themed casino, sportsbook, and poker events and challenges for players to test their skills and enjoy unique rewards.
  • Interactive Entertainment: Hellmuth will host Live Casino Dealer events, provide sports betting commentary, and lead interactive sessions for players and fans. He will also participate in unique engaging poker events with VIPs.
  • VIP Events and Experiences: Appearances at in-person and online VIP tournaments and events, offering players a chance to compete with, be entertained by, and learn from one of poker’s greatest. In the upcoming weeks, VIPs will have the opportunity go to the Super Bowl in New Orleans with the poker legend.
  • Brick-and-Mortar Activations: Hellmuth will headline events at BetRivers land-based casino partners, creating unforgettable moments for attendees. In the coming months, Hellmuth will be participating in various tournaments at our casino partners including Rivers Casino and Little River Casino.
  • BetRivers Network Collaborations: Hellmuth will play a prominent role in RSI’s entertainment media property, BetRivers Network, including appearances on flagship poker show production Poker Night in America, exclusive streaming events, and other branded activations. Be on the lookout for upcoming shoots and promotions including Hellmuth’s signed legendary BetRivers hat.
  • BetRivers Online Poker: Dedicated tournaments and exclusive branded content designed to captivate online poker enthusiasts and casual players alike. Including, promoting RSI’s recently launched online poker platform developed in collaboration with acclaimed poker professional Phil Galfond.

“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Richard Schwartz, CEO of Rush Street Interactive. “Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players. Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”

“Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me,” said Hellmuth. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!”

This partnership reinforces RSI’s dedication to delivering premium content, unforgettable events, and dynamic entertainment experiences for its players. By aligning with Hellmuth, RSI continues to solidify its position as a leader in the online casino, sportsbook, and poker industries.

Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. RSI’s actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, RSI’s expectations about its arrangement with Hellmuth, what RSI’s anticipated offerings and benefits arising from that arrangement will include and its future performance with respect to that arrangement. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside RSI’s control and are difficult to predict. Factors that may cause such differences include, without limitation, changes in applicable laws or regulations, unanticipated product or service delays, and other risks and uncertainties indicated from time to time in RSI’s most recent Annual Report on Form 10-K, including those under “Risk Factors” therein, and in RSI’s other filings with the SEC. RSI cautions that the foregoing list of factors is not exclusive. RSI cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. RSI does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

 

The post BetRivers Welcomes Gambling Icon Phil Hellmuth as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.

EU gambling policy

Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising

Published

on

romania-proposes-raising-gambling-age-to-21-and-restricting-online-advertising

Reading Time: 2 minutes

Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.

Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.

Protecting young audiences

“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.

“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.

Aligning with European trends

PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.

“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.

Tighter ad rules and warning messages

The draft legislation further proposes:

  • A complete ban on online gambling advertising between 06:00 and 24:00

  • A ban on influencer and public-figure participation in gambling promotions

  • Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation

The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.

What comes next

The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.

The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.

The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.

Continue Reading

Digitain

Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025

Published

on

digitain-group-founder-honored-with-outstanding-contribution-to-gaming-award-at-sigma-central-europe-2025

Reading Time: < 1 minute

Digitain Group is proud to announce that its Founder, Mr. Vardges Vardanyan, has been recognized with the Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025.

For over 26 years, his vision and leadership have brought remarkable value to the iGaming industry — driving innovation, setting new standards in technology and compliance, and championing a culture of responsibility and integrity that continues to elevate the entire iGaming ecosystem.

Vardges Vardanyan, Founder of Digitain Group, commented: “I am deeply honored to receive this special award at the SiGMA Central Europe. This recognition is not only a personal milestone but a reflection of the dedication, innovation, and integrity that highlight Digitain Group’s vision. For over two decades, our mission has been to empower partners with technology that drives progress and responsibility across the industry. I am extremely proud of what we’ve built together — and even more inspired by what lies ahead as we continue to evolve.”

As a global B2B technology provider, Digitain Group remains dedicated to creating, delivering, and enhancing advanced software solutions that empower partners worldwide. Digitain’s platforms, products, and services are built to provide operators across diverse markets with reliable, flexible, and secure iGaming solutions.

With over 5,000 professionals and offices in Armenia, Romania, Malta, and Spain, and with an upcoming expansion into LatAm, Digitain continues to drive forward with the same passion and purpose inspired by Mr. Vardanyan’s legacy.

The post Digitain Group Founder Honored with Outstanding Contribution to Gaming Award at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

Continue Reading

Best Marketing Campaign 2025

SOFTSWISS Wins Best Marketing Campaign Award in iGaming

Published

on

softswiss-wins-best-marketing-campaign-award-in-igaming

Reading Time: 2 minutes

SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania