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SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs

SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, reveals key takeaways from a recent customer survey conducted by Kantar. The findings highlight the essential features operators prioritise when selecting casino platform software and game hubs.
Lately, SOFTSWISS has shared the needs and expectations of iGaming operators when choosing a software supplier, revealed during a customer survey conducted in November 2024 by Kantar, the world’s leading analytics agency. Digging deeper into the survey results, SOFTSWISS shares specific characteristics vital for particular products.
Importance of Game Performance for Game Hubs
Operators have specific requirements for game hubs. The top 5 most important of them are:
- Uninterrupted game performance
- Timely response, and fast resolution of technical issues
- Regular expansion of game offerings and providers
- Integration support and ongoing assistance with the API
- A broad portfolio of providers and games
The characteristics above are vital for around 90% of iGaming operators participating in the customer survey. The rankings within the top five have shifted, with some characteristics gaining greater importance among respondents compared to the 2023 survey. For example, now, a broad portfolio of providers and games is essential for 89% of respondents, while only 73% pointed it out in 2023.
A fairly high level of satisfaction with the vital characteristics resulted in an overall satisfaction score of 8.1 out of 10 for the SOFTSWISS Game Aggregator. Half of the respondents rated the product 10 or 9. The satisfaction with the customer support service was even higher – 8.4 out of 10. Over half of the respondents indicated that they would recommend the SOFTSWISS Game Aggregator.
Casino Platform Flexibility in Focus
According to the iGaming operators, the top 5 vital characteristics of casino platform software are:
- Flexibility of back office settings
- Casino infrastructure monitoring and fault tolerance
- Marketing and statistical reports
- Flexible CRM configuration system
- Support of various payment systems
All the parameters above are crucial for more than 80% of respondents, highlighting the importance of flexibility, customisation, and variety. Generally, a customised approach is important not only for casino platform providers but also for a broader audience. It is essential for payment systems, affiliate marketing, gamification, and other aspects of iGaming and entertainment.
iGaming operators highly evaluated the strong characteristics of SOFTSWISS, such as its 24/7 availability and functionality, the ability to create new opportunities for business revenue growth, efficiency and transparency in the process of resolving technical issues, and flexible approach to collaboration terms.
The survey revealed an overall satisfaction index of 7.4 out of 10 for the SOFTSWISS Casino Platform. At the same time, the overall satisfaction with the customer support services was higher – 7.8 out of 10, marking an increase of 0.5 points compared to the 2022 survey results.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “Creating outstanding products begins with a deep understanding of clients’ needs. The survey highlights the growing demand for flexibility and innovation in iGaming solutions. Operators prioritise comprehensive platforms that support seamless operations, offer robust customisation, and drive business growth. With its focus on top-notch solutions and a collaborative approach, SOFTSWISS solidifies its role as a trusted partner, empowering operators to navigate and excel in the highly competitive industry.”
The SOFTSWISS team is ready to discuss recent iGaming trends and collaboration opportunities at the prime iGaming event of 2025, ICE Barcelona on 20–22 January. Partners and customers can book a meeting at stand 2G42 via the link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS and Kantar Survey Review: What Operators Look For in Casino Platforms and Game Hubs appeared first on European Gaming Industry News.
Latest News
Super Group Reports Financial Results for Second Quarter of 2025

Super Group has reported its highest quarterly revenue to date, reaching $579 million in the second quarter of 2025, a 30% increase year-on-year from $447 million in Q2 2024.
The results continue the growth momentum from Q1, when the company posted $516.8 million, a 25% rise from the prior year.
The company’s growth was primarily fueled by activity in Africa, Europe and North America, although declines were noted in Latin America, the Middle East and Asia-Pacific markets. Africa and the Middle East remained the largest revenue contributors, accounting for 40% of group revenue in Q2, slightly up from 37% the previous year. North America and Europe followed with 34% and 19% of total revenue, respectively.
Betway led the revenue share, generating $355 million in Q2. Within this, Africa and the Middle East produced $225 million, up from $164 million a year earlier. Europe contributed $81 million, up from $49 million in Q2 2024.
Betway’s North America operations, primarily in Ontario after the company exited the US market, accounted for $41 million in revenue, compared with $37 million in the prior year. Meanwhile, Spin Casino recorded $162 million in North American revenue, an increase from $120 million in Q2 2024.
Impact of US market exit
Super Group’s planned full exit from the US iGaming market, meaning the closure of its remaining operations in New Jersey and Pennsylvania, is expected to impact financial results. The exit, which has no specific public date, is expected to result in a $30 million to $40 million loss in adjusted EBITDA.
“While our decision to exit the US was difficult, we believe that this step demonstrates our commitment to capital efficiency and long-term profitability. With continued focus on scaling our technology globally, Super Group should be even better positioned for sustained, profitable growth,” said Super Group CEO Neal Menashe.
According to CFO Alinda van Wyk, the second quarter represented Super Group’s strongest quarterly financial performance to date, attributing the results to the company’s scalable, cost-efficient operating model and its controlled marketing spend.
“We ended the quarter with $393 million in unrestricted cash and zero debt, and returned $20 million to shareholders, bringing our 12-month capital returns to $166 million,” said van Wyk.
Following Q2 results, Super Group raised its full-year group adjusted EBITDA guidance to between $470 million and $480 million. The company also adjusted its ex-U.S. adjusted EBITDA guidance upward to a range of $500 million to $510 million.
Super Group’s activity in Africa and the Middle East has continued to expand. Across its eight African markets, Super Group holds a podium position in seven, with Ghana showing notable growth—sports betting and casino revenue increased by 48% and 71%, respectively.
Menashe noted: “We had a super first half of 2025, driven by a record-breaking second quarter. The quarter’s success was fueled by strong execution across our key markets, a full calendar of global sporting events, increased deposits, high customer retention, and margin expansion.”
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Australia
Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards

Leading gaming law and regulation conference Regulating the Game has announced the appointment of Tracy Parker, Senior Vice-President, Accreditation, Advisory and Insights at the Responsible Gambling Council (RGC), to the judging panel for the inaugural RTG Global Awards. Parker will represent RGC, a globally respected independent non-profit dedicated to reducing gambling harm, in assessing nominations across categories recognising leadership, innovation and community impact.
The RTG Global Awards, to be presented at the 2026 Gala Dinner on Tuesday 10 March at the Sofitel Sydney Wentworth, celebrate excellence across safer gambling, compliance, industry integrity, financial crime risk management and community contribution.
Parker brings nearly 30 years of experience in driving social responsibility and sustainability, and over a decade championing harm minimization throughout the gambling sector. At RGC, she leads the development and implementation of robust standards and assurance programs, helping organizations deliver safer gambling environments and drive continuous improvement. Her previous leadership roles at Ontario Lottery and Gaming (OLG) strengthened responsible gambling policies across multiple gaming verticals.
“RGC is honored to join the judging panel for the inaugural RTG Global Awards and support this important platform which elevates leadership, integrity, and innovation across the gambling sector. At a time when industry transformation and public expectations are accelerating, recognizing organizations that meaningfully prioritize harm prevention and player wellbeing is critical to a safe and sustainable sector. We are proud to be part of this important work,” said Sarah McCarthy, RGC’s Chief Executive Officer.
Founded in Canada, RGC has spent over four decades as a global leader in gambling harm prevention. Through research, education and partnerships with regulators, operators and communities, RGC drives policy and operational improvements to ensure gambling does not harm people or the places they live.
Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, said: “Tracy’s leadership and RGC’s global standing in safer gambling make them an ideal addition to the RTG Global Awards judging panel. Their commitment to practical, evidence-informed standards and constructive industry engagement reflects the values we seek to highlight through these awards. We’re delighted to welcome Tracy and RGC to this global initiative.”
The inaugural RTG Global Awards will feature six categories:
• Leadership Voice – for principled, reform-focused leadership contributing to sector uplift
• Safer Gambling Champion – for operators or organisations delivering tangible harm minimisation outcomes
• Compliance Excellence – recognising uplift in AML, risk culture or regulatory compliance
• RegTech Solution of the Year – celebrating innovative technologies improving sector integrity and compliance
• Community Impact Initiative – for initiatives delivering measurable community benefit
• Emerging Leader – Safer Gambling or Compliance – spotlighting rising talent (under 40) making meaningful contributions.
The post Tracy Parker Joins Judging Panel for Inaugural RTG Global Awards appeared first on European Gaming Industry News.
Latest News
Aircash Becomes the Main Jersey Partner of Hellas Verona

Aircash has become the main jersey partner of Hellas Verona for the 2025/26 season. The logo of the fintech platform will appear on the front of the Gialloblù First Team jerseys throughout the upcoming campaign, the Club’s seventh consecutive season in Serie A.
Aircash is a Croatian multinational fintech company and an EU-authorised Electronic Money Institution, registered with the European Banking Authority. It offers a wide range of fast and secure financial services. With the Aircash mobile app, users can make payments, transfer money and make cash top-ups at points of sale, providing an innovative way to digitalize cash for online use. The company is also the issuer of the Aircash Mastercard, an easily accessible prepaid card that can be used for in-store and online payments all over the world.
With over one million active users and more than 250,000 points of sale, Hellas Verona’s new partner has firmly established its presence across Central and Southeastern Europe, offering digital solutions that are simple, secure and accessible.
Hrvoje Ćosić, CEO of Aircash, said: “At Aircash, we are proud to partner with Hellas Verona FC, a Club that represents the soul of a city rich in culture, history, and passion for football. This partnership marks our first major step in Italy, at a time when we are expanding our services to deliver fast, simple, and secure financial solutions to Italian users. But our collaboration with Verona is not just about sponsorship: it’s about creating a bridge between a historic Club, an iconic city, a nation proud of its football, and the future of digital payments, where tradition and innovation come together to build lasting connections across Italy.”
Italo Zanzi, Executive President of Hellas Verona FC, said: “We are proud to announce our new partnership with Aircash. This collaboration represents a significant step for our Club, as we join forces with a dynamic and innovative company that shares our values of passion, identity, and vision for the future. Together, we aim to build a journey that merges sporting tradition with technological innovation, in service of our fans and the city of Verona. This partnership strengthens our presence on both the national and international stage, with a shared goal of creating value and authentic connections.”
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