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ClickOut Media casts its sports betting predictions for 2025
As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.
ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.
Rise of AI-powered predictions
Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.
Expansion of micro-betting
Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.
Emergence of esports
When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.
Blockchain’s growing influence
Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.
Conclusion
The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.
The post ClickOut Media casts its sports betting predictions for 2025 appeared first on European Gaming Industry News.
Revolutionary platform solution provider adds over 12,000 cutting-edge casino titles to its portfolio after integrating with industry-leading casino aggregator
Elantil, the ambitious new platform solution provider aiming to redefine relationships between operators and suppliers, has announced it has significantly expanded the range of options available via its online marketplace after striking a new partnership with Hub88.
A high-profile integration with one of iGaming’s most successful casino aggregators, the deal will see an incredible range of 12,000+ state-of-the-art casino titles from over 120 of the industry’s leading software studios made available to Elantil clients – and all at no extra cost to the operator.
As the Elantil model enables clients to form contracts with suppliers without the need of an intermediary, the company doesn’t dictate the terms of their agreements and never charges any additional commission, allowing operators to enjoy simple, cost-effective one-click integrations.
Boasting one of the largest content libraries in the industry, a powerful back office and customer support that’s available 24/7 in a variety languages, Hub88 prides itself on offering the next generation of casino aggregation and can help operators provide a more tailored user experience.
The aggregator’s advanced personalisation model draws on player interaction data to create recommendations for top games, similar games and custom lobbies, meaning customers can find the content they love faster and also enjoy titles that have been curated to their preferences.
Offering all this and more, the addition of Hub88 to the Elantil’s Marketplace will provide a major boom to the company’s clients and marks the third such expansion Elantil has made in the past month – again reiterating its commitment to rewriting the playbook for online platform solutions by connecting as much third-party providers it can to its current and future operators.
John Debono, Chief Technical Officer at Elantil, said: “The Elantil marketplace was designed to connect operators with a comprehensive range of iGaming products and the addition of Hub88’s content will only strengthen this proposition further. Offering one of the largest libraries in the industry, Hub88 puts over 12,000 games at operators’ fingertips – all of which are now available via our easy and cost-effective plug-and-play solution.”
Ollie Castelman, Managing Director at Hub88, said: “At Hub88 we pride ourselves on providing the next generation of casino aggregation, so it’s only natural that we’d choose to partner with a company that’s rewriting the rulebook when it comes to online platform solutions. With all our content now available via the Elantil Marketplace, interested clients can reach out to us with their requests and we’ll supply the details they need to integrate our games directly from the platform.”
The post Elantil strengthens its marketplace with Hub88 partnership appeared first on European Gaming Industry News.
Spinmatic, leading B2B provider of premium casino games, keeps growing massively across key markets such as Greece, by working hand in hand with Novibet, cutting-edge gametech operator known for its strong presence across multiple international markets.
This partnership allows Spinmatic to extend its reach well beyond Greece, offering players worldwide access to its top-tier casino games, known for popular mechanics, rich themes and superior graphics.
Norbert Mathies, Managing Director at Spinmatic, has proudly stated: “It’s a pleasure to be part of Novibet’s offering in core markets and reach all their players with our superior casino games. Greece has been a stronghold for us and we’re thrilled to build on that success and extend it worldwide.”
This partnership is part of a broader Softquo Holding strategy as GoldenRace, Spinmatic’s sister company and trusted Virtual Sports provider Greece and worldwide, is also partnering with Novibet.
Foteini Matthaiou, Casino Product and CRM Director at Novibet said, “This exciting partnership with Softquo marks a significant step forward in enhancing our gaming portfolio and delivering an enriched experience to our players. We are confident that teaming up with Softquo will drive innovation and bring fresh entertainment options to our valued customers.”
As part of its non-stop expansion, Spinmatic brings a selection of fruit-themed Slots – long-time favourite among players – including the top ranked Sizzling Blaze Deluxe. It also introduces its fast-paced Crash games, with adrenaline-fueled titles like Meteoroid & Meteoroid Deluxe.
Players will enjoy Spinmatic’s Jackpot collection – highly sought-after in Greece and around the globe – with different titles like Sizzling Blaze Jackpot Deluxe & Poseidon Jackpot available depending on the country.
The post Spinmatic scales up in Greece and other core markets with Novibet appeared first on European Gaming Industry News.
H. Betti Industries Inc, the leading distributor of amusement and gaming equipment and parts, has announced the appointment of Todd Cravens as President of Betson Gaming. In this expanded leadership role, Cravens will oversee all aspects of its growing gaming division, with a focus on expanding market share, building the product portfolio, and accelerating growth in new and existing markets.
Since joining the Company in January 2025 as Senior Vice President of Gaming, Cravens has made an immediate and measurable impact across the business. His leadership has helped sharpen Betson’s gaming strategy, align the team, and focus on new revenue streams, while also bringing operational discipline and strategic vision to other areas of the company.
“Todd has quickly proven himself to be a dynamic and transformative leader and a key member of our senior Leadership team. In a short period of time, he’s elevated not just our gaming business but added value across the entire enterprise. We’re excited for what’s ahead as he takes this next step,” said Bob Geschine, President of H. Betti Industries.
With decades of experience in gaming and amusements, including prior roles as CEO of Galaxy Gaming and other executive leadership positions in the casino and amusement industries, Cravens brings a unique blend of industry expertise, customer focus, and entrepreneurial energy.
As President of Gaming, Cravens will focus on:
• Expanding Betson’s gaming footprint in key regulated markets
• Driving new product partnerships
• Leading legislative strategy for emerging markets
• Building a high-performance sales and service organization
• Enhancing Betson’s brand as a leader in both gaming and amusements
“The Betson name has a rich legacy in gaming and amusements, and I’m honored to lead our efforts to take that to the next level. This is a growth story — and we have a talented team, a great product portfolio, and a tremendous opportunity to grow our business and help our customers win,” said Cravens.
Cravens will continue to be based in Betson’s Henderson, Nevada office and will report directly to Bob Geschine, President of H. Betti Industries.
The post Todd Cravens Named President of Betson Gaming Division appeared first on Gaming and Gambling Industry in the Americas.
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