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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS
How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.
With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey.
Expertise Comes First
The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:
- High level of professionalism and expertise in the team
- Security of operations at all stages
- Supplier’s long-term and reliable reputation
- Flexible approach to collaboration terms
- Creation of new opportunities for business revenue growth
Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report.
Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”.
Sources of iGaming Insights
According to respondents, the top 5 sources of information about the iGaming industry are:
- Recommendations from colleagues, partners
- Industry news resources
- Company websites that provide products and services
- Employees of partner companies
The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking.
“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.
The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.
David Mann Chief Commercial Officer at Swintt
Swintt bring players four times the fun in Lucky Fortune Door Wild
Reading Time: 2 minutes
Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
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18Peaches
18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt
Reading Time: 2 minutes
Squid Gold X2 by 18Peaches invites players to dive deep into a world of mystery, magic and forgotten riches. Set within a sacred castle filled with ancient relics and hidden chambers, every spin feels like a step deeper into the unknown. The legendary golden squid is said to guard untold fortunes, and only the bravest adventurers will uncover its secrets.
The journey plays out across a 5×5 grid with 50 paylines, where expanding reels can unlock up to 100 paylines for even greater rewards.
With enchanting artifacts, secret rooms, and the electrifying Squid 500 feature, no spin ever feels ordinary. Add in Free Spins, Wild expansions and instant bonus access via Buy Bonus, and Squid Gold X2 becomes a pulse-raising treasure hunt built for thrill-seekers.
“With Squid Gold X2, our goal was to create a journey where every spin feels like a step closer to unlocking a forgotten legend,” says 18Peaches Chief Strategy Officer Arsen Tadevosyan. “We designed mechanics like Squid 500 and the X2 expanding reels to build momentum, each trigger feels like a gate opening, both visually and emotionally. It’s that feeling of chasing something mythical, where every feature builds anticipation and drives you deeper into the experience.”
“When reels expand, paylines double, and the chamber glows with energy, players feel the story unfolding through mechanics. That flow, the rise in tension, the surge of possibility, is what makes Squid Gold X2 such a captivating adventure.”
As with all 18Peaches’ releases, Squid Gold X2
is bursting with features that keep every moment alive. The highlight is the legendary Squid 500 mechanic.
Whenever a Wild lands and expands, it triggers the sacred Golden Gate, unlocking hidden energy within the castle walls. As the gate opens, the power of the golden squid surges through the reels, doubling your paylines and dramatically boosting winning potential.
There’s also our X2 Mechanic. During bonus rounds, when the Golden Gate rises it reveals additional rows, expanding the grid and transforming 50 paylines into a breathtaking 100-line battlefield of rewards.
Squid Gold X2 is the latest addition to 18Peaches’ fast-growing catalogue of hit titles that continue to resonate with modern players. Recent successes such as Leprechaun Jackpot Collector, Monster Load-Up Hold & Win, and the high-adrenaline Hacker Crash
Jackpot have firmly established the studio as a creator of distinctive, high-engagement experiences.
As with all 18Peaches titles, Squid Gold X2 is built for effortless market deployment. The platform supports Sweepstakes and Free Rounds via API, enabling operators to easily tailor promotional strategies across diverse regulatory environments.
The post 18Peaches’ Squid Gold X2 plunges players into a mystical treasure hunt appeared first on European Gaming Industry News.
Booming Games
Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000
Reading Time: < 1 minute
Take to the skies and soar like an eagle, then swoop in and grab big wins by spinning the reels of Thunder Eagle Hold and Win Extreme from Booming Games. This action-packed, feature-filled slot is a wild adventure with a chance to win up to 10,000x.
Thunder Eagle Hold and Win Extreme is a 5×3, 25-fixed payline slot. The winning fun takes off when multiplier prize symbols land in the base game for a chance to trigger the Eagle Bonus feature that awards a spin on the Bonus Wheel, which can award Multiplier prize collect, Mini, Minor or Major Prize Pots or even an instant Hold and Win Extreme Bonus.
Hold and Win Extreme features four 3×5 grids and 3 Respins. Land multiplier prize symbols to unlock the other grids. Completing a grid will award a x2 Win Multiplier to all symbols or landing all 60 positions to complete all found grids award the majestic Grand Prize Pot worth 10,000x!
Play Thunder Eagle Hold and Win Extreme and fly to new heights!
Craig Asling, Director at Booming Games, said: “With Thunder Eagle Hold and Win Extreme, we wanted to take our popular Hold and Win format to new heights, both literally and figuratively. This game delivers an exhilarating experience with powerful visuals, immersive gameplay and incredible win potential up to 10,000x. It’s a perfect example of how Booming Games continues to innovate while keeping players fully engaged.”
The post Booming Games Takes Players Sky-High with Thunder Eagle Hold and Win Extreme 10,000 appeared first on European Gaming Industry News.
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