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What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS
How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.
With around 25% of the world’s population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey.
Expertise Comes First
The survey revealed the top 5 most important characteristics for iGaming operators when choosing a technology supplier:
- High level of professionalism and expertise in the team
- Security of operations at all stages
- Supplier’s long-term and reliable reputation
- Flexible approach to collaboration terms
- Creation of new opportunities for business revenue growth
Notably, many of the characteristics highlighted by respondents in the Kantar survey align closely with those outlined in the recent iGaming Trends 2025 Report.
Fewer operators prioritise a strong client portfolio and responsible gambling initiatives, as these are not viewed as immediate business drivers and have a less direct impact on operator success. Furthermore, responsible gambling tools are mandatory under licensing requirements in many jurisdictions, making them a standard feature in the offerings of licensed providers.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “Delivering exceptional products starts with a profound understanding of client needs and expectations. That’s why marketing research and customer surveys are integral to daily operations. By sharing valuable insights with our partners and competitors, we actively contribute to driving innovation and growth across the industry”.
Sources of iGaming Insights
According to respondents, the top 5 sources of information about the iGaming industry are:
- Recommendations from colleagues, partners
- Industry news resources
- Company websites that provide products and services
- Employees of partner companies
The importance of companies’ websites almost tripled compared to the previous year’s results. Similarly, the value of recommendations also increased significantly, climbing from fourth place to the top of the ranking.
“The trend of growing recommendations’ importance extends beyond the iGaming industry. In 2024, consumers are navigating an overwhelming media flow, where much information gets lost. While brands still communicate actively, capturing audiences has become harder. Personal connections are becoming more significant, offering a more direct and trusted way to reach consumers,” shares Kateryna Kaliuzhna, Senior Client Partner at Kantar.
The primer position of recommendations underscores the growing importance of partnerships and networks, highlighting the value of community-driven insights from trusted experts. This dominance also amplified the role of news resources and company websites, which serve as key channels for industry professionals to share their expertise. These shifts reflect a broader trend towards trust, transparency, and the demand for credible, easily accessible information in the rapidly evolving iGaming market.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS appeared first on European Gaming Industry News.
Aquisitions/Mergers
NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets
Europe’s leading gaming technology group has successfully completed the sale of ADMIRAL Austria to Tipico. This transaction underscores NOVOMATIC’s long-term focus on global expansion and marks another important milestone in its international growth strategy. ADMIRAL Austria will remain an important technology partner under its new owner Tipico and will continue to rely on NOVOMATIC’s innovative technology solutions in the future.
Stefan Krenn, Executive Board Member of NOVOMATIC AG, emphasized: “The completion of this transaction marks an important step in our global expansion strategy with a clear focus on international growth markets. ADMIRAL has developed into an established market leader over the past decades, and we thank all ADMIRAL employees for their great commitment. We are pleased to have found a strong and reliable technology partner in Tipico, who will successfully continue the company’s operations in Austria.”
Axel Hefer, CEO of the Tipico Group, stated: “We are delighted about the successful completion of this transaction. ADMIRAL is a leading Austrian company with a strong legacy, and clear potential for future growth. Both companies are synonymous with state-of-the-art technology, innovative products and a high focus to player protection. Our future collaboration is very good news for our customers.”
The closing of the transaction followed the receipt of all required regulatory approvals.
The post NOVOMATIC successfully completes sale of ADMIRAL Austria to Tipico and focuses on international growth markets appeared first on European Gaming Industry News.
PG Soft, a world-class digital mobile games company, has been crowned ‘Best Slot Provider 2025’ at SiGMA Euro-Med Awards which were hosted at the Hilton Malta’s elegant Grandmaster Suite.
The ‘Best Slot Provider 2025’ award recognises the most innovative slot game provider, judged on creativity, performance, and excellence in delivering compelling content. Finalists were determined through a combined shortlisting process and voting by both the public and expert judges.
PG Soft also served as Title Sponsor for the prestigious event that saw the company branding feature throughout the ceremony and across SiGMA’s digital channels.
PG Soft’s spokesperson commented: “Winning the ‘Best Slot Provider 2025’ award is a huge achievement and a powerful recognition of our dedication to creating innovative and entertaining games. This motivates us greatly to continue raising the bar and delivering unforgettable experiences for players worldwide.”
The post PG Soft wins Best Slot Provider at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
The Arizona Department of Gaming (“the Department” or “ADG”) issued cease-and-desist orders to Raffall, a company based in the United Kingdom, and to an Arizona resident using the platform to promote the ‘Phoenix Dream Home Sweepstakes,’ currently advertised online and through a separate website, winthisazhome.com, which is marketing the chance to ‘Win a Luxury $1.3M Arizona Mountainside Home.’
According to the Department’s investigation, the promotion required participants to purchase entries for a prize to be awarded and promised either a home transfer or a cash payout, depending on sales volume. The investigation further determined that the organizers intended to profit from ticket sales. Based on these findings, the Department alleges the activity constitutes an illegal gambling operation under Arizona law.
As part of the enforcement action, Raffall has been directed to remove all gambling-related drawings or giveaways targeting Arizona residents, and the Arizona resident has also been ordered to cease promoting or conducting any unlawful gambling activity.
“Illegal gambling can take many forms and it does not matter if it is labeled a sweepstakes, raffle, giveaway, or drawing,” said Jackie Johnson, Director of the Arizona Department of Gaming. “Unregulated operations put Arizonans at risk because there is no oversight, and therefore no accountability or safeguards in place. The Department will continue to take enforcement action to protect consumers, and we urge the public to learn what is legal before participating in or hosting any gambling activity.”
Why This Operation Is Illegal
Arizona law prohibits gambling unless it is specifically authorized (A.R.S. Title 13, Chapter 33). There is no exception for so-called “sweepstakes.” Raffles may only be conducted by Arizona charitable, tax-exempt organizations (A.R.S. § 13-3302(B) & (C)), and personal profit is prohibited. Only individuals 21 years of age or older may legally participate in gambling in Arizona.
Because this operation is accessible to users under the age of 21, is conducted for personal gain, and is not conducted by a qualified nonprofit, it violates Arizona law. Additional potential felony violations include:
- Promotion of Gambling – A.R.S. § 13-3303
- Illegal Control of an Enterprise – A.R.S. § 13-2312
- Money Laundering – A.R.S. § 13-2317
Furthermore, foreign-based platforms, such as Raffall, do not adhere to Arizona or U.S. gambling laws, leaving consumers without essential protections.
Consumer Protection Advisory
As illegal online gambling activity continues to rise, the Department urges all residents and visitors to be cautious when participating in gaming, whether online or in-person. Regulated gaming provides important consumer protections, ensuring fair play and fair drawings, data security, accountability, and a safer overall experience.
If you purchased entries in this illegal gambling operation:
- Stop participating immediately and do not buy additional entries.
- Contactyourbank or credit card company to dispute the charges or request a chargeback. Your financial institution is the best avenue for seeking a refund.
- Monitor your accounts for unauthorized transactions.
- If you suspect identity theft, report it to the Federal Trade Commission (FTC):
- IdentityTheft.gov (English)
- RobodeIdentidad.gov (Spanish)
Important: The Department cannot assist with refund requests or individual disputes against unlicensed platforms. Consumers must work through their financial institutions to protect themselves and/or retain legal counsel. They may also file complaints with the Arizona Attorney General’s Consumer Information and Complaints Unit at (602) 542-5763 or azag.gov/consumer.
The post Arizona Department of Gaming Issues Cease-and-Desists on “Phoenix Dream Home Sweepstakes” appeared first on Gaming and Gambling Industry in the Americas.
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