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SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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Chelsea Pinho Head of Casino at Midnite
Octoplay builds lifetime-exclusive slot for Midnite in the UK
Midnite Express is the first bespoke title under the pair’s July 2025 partnership and adapts mechanics from Fire Rail Express: Hold And Win.
Octoplay has launched Midnite Express, a lifetime-exclusive branded slot built for UK operator Midnite. The title is the first custom product released under the companies’ partnership, which went live in July 2025.
Midnite Express is based on the game mechanics behind Fire Rail Express: Hold And Win, which Octoplay says is among its strongest-performing titles in the US. The supplier points to the EILERS-FANTINI Online Game Performance report, where it says the game has held a top-three position in the “New Top Game Ranks – Slots” category for three consecutive months.
“Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing,” says Ralitsa Georgieva, CEO at Octoplay. “A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players. Adapting the mechanics behind one of our top-performing US titles for the UK with Midnite reflects how we work with operators who want more than off-the-shelf content.”
Chelsea Pinho, Head of Casino at Midnite adds: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”
The launch follows a run of UK integrations for Octoplay, including a recent go-live with Bally’s Intralot, and earlier integrations with Evoke’s 888 and Mr Green brands, Virgin Bet, and LiveScore Bet. Octoplay says it is now live in 18 regulated markets, including the UK, Malta, Romania, Croatia, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Georgia, Brazil, New Jersey, Michigan, and Ontario.
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blask
Blask replaces fixed plans with modular pricing for iGaming analytics
Blask has rolled out a modular subscription model for its AI-powered iGaming analytics platform, replacing its Early Adopters pricing plans. The company said customers can now build subscriptions by selecting countries, analytics modules, add-on features and the access period.
Under the new structure, the minimum configuration starts at €247 per month, or approximately €160 per month on an annual contract, according to the company. Blask said subscriptions can cover as little as a single country.
Blask said pricing is made up of base access to the platform plus selected products and markets. Market analytics covers 135 countries across three pricing tiers, ranging from €7 to €28 per country per month. Game analytics is available in 25 countries at €5 to €20 per country per month. State and province-level data is priced at €56 per month for the United States, and €28 per month each for Canada and Australia.
The company has also opened access to its data via an API, allowing customers to integrate metrics into their own analytics systems, CRM platforms and AI tools through MCP, without working inside the Blask interface. For companies looking for one-off work, Blask said it also offers customized reports combining its data with analysis from its research team.
“Analytics is now a basic condition for survival in this market,” said Max Tesla, chief executive and co-founder of Blask. “That is why we are making it more accessible: build a plan around your specific task, start with one country and scale when you are ready. Making analytics affordable has been part of Blask’s DNA from the very beginning.”
Blask added that the pricing update follows a week of industry recognition, after it received two awards at the 2026 iGB Affiliate Awards, winning Rising Star and Innovator of the Year.
The post Blask replaces fixed plans with modular pricing for iGaming analytics appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
ReferOn wins Best Affiliate Management Platform at iGB Affiliate Awards 2026
The award was announced live at iGB LIVE, with the company pointing to product updates including its Refie UX layer.
ReferOn has won “Best Affiliate Management Platform” at the iGB Affiliate Awards 2026. The company said the award was announced live at iGB LIVE.
ReferOn positioned the recognition as a result of product development and customer growth over the past year, with a focus on simplifying affiliate operations through automation, real-time insights, and streamlined workflows.
The company also pointed to the introduction of Refie, described as an integrated UX layer designed to translate operational data into “clear, actionable insights” for affiliate teams across onboarding and daily performance tracking.
Alex Bukin, CEO of ReferOn, commented: “Winning the iGB Affiliate Award is a remarkable achievement for our entire team. As affiliate programs grow, so does the complexity behind them. From day one, our ambition has been to remove that complexity, so operators can focus on growth instead of operational friction. This recognition reinforces our belief that great B2B technology should be simpler, more intuitive, easier to work with, and built around the people who use it”.
ReferOn added that it has won other industry awards in the past 18 months, including ‘Affiliate System of the Year’ at AffPapa and ‘Best Affiliate Software’ at SiGMA, and said its roadmap includes expanding AI-powered assistance and increasing visibility into affiliate operations.
The post ReferOn wins Best Affiliate Management Platform at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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