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ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING
Rootz flagship brand Wildz has received a supercharged upgrade. In a bold move that challenges the industry standard, the online casino platform now boasts a complete sportsbook offering for punters to enjoy, the first Rootz brand to do so. While other operators separate their online casino and sportsbook offerings, Wildz hosts the sports platform in the same digital space with a casino look and feel to enhance the player experience. The platform will host 24/7 Live Streaming and a vibrant community engagement space.
The competitive edge
Wildz has gained immense popularity in the five years since the brand was launched, introducing the iconic Granny character and striking purple and gold branding. Customers can expect the same cutting-edge technology that drives seamless experiences as they explore their favourite sports, ranging from football to ice hockey, with a few surprise sports options in between, including horse racing and eSports. The new-look site allows users to watch engaging streamer content, podcasts and more, and the chance to engage via live chat.
Wildz Sportsbook
Wildz players will see a full sportsbook on offer, with a chance to engage in sports bets and other sports-themed entertainment products. Wildz sportsbook comes with a new customised front end, assisted by Altenar.
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The sportsbook card layout is designed to present the product so that it’s familiar to our casino players, offering a pleasing UX designed to appeal to an existing customer base and new users. It’s a modern, fun and unique approach. This card layout can be adjusted to suit different markets: for example, Canadian players like to see a six-card option, while other markets may want to see a more comprehensive selection of cards on the page.
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Wildz Sports offers a Bet of the Day function: a superboosted bet with 50+ different boosted odds provided on the side
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Within the sportsbook, there’s the free-to-play Predictor game (hosted by Splash) and access to the famous eSports lobby.
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There are Wildz-owned customised bets. These quirky, fun offerings have proven popular within the global sportsbook market.
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Personalisation is a Wildz must-have; there’s a For You widget representing trending bets according to turnover. This freedom to personalise the presentation allows Wildz to focus on market-specific sports, such as generating interest around (ice) hockey in Finland and Canada.
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There are Shared Bets and Influencer Bets to increase player engagement to be shared inside the stream.
Rootz CEO Sam Brown is buoyant about the new-look Wildz platform: “The Wildz marketing payoff line has always been Get More, and that’s exactly what customers can expect. Not only can they enjoy the world-class online casino experience they’ve come to expect, they can have a go at a competitive sports wager if they choose to. This is entertainment quite unlike anything that’s been offered before; we’re confident that Wildz will lead the way for our own brands and as a benchmark to our competitors. Our immediate goal is to expand the Wildz offering across all our markets so that players can tap into the full suite of experiences worldwide.
Brown continues: it has taken months of preparation by our talented teams to get this vision off the ground, and we’re finally seeing the fruits of our efforts. When you examine the way we’ve presented our brand new sportsbook offering, you’ll see it’s unlike any other brand in the marketplace. Not only do we have seamless payment options, but we’ve also taken the big step of bringing our customer service fully in-house so that we can closely monitor the platform’s CX and continue to match our players’ high expectations. Above all, we believe we’ve boosted the fun to unprecedented levels”.
Wildz was the first online casino brand released by Rootz, followed by the other popular casino brands Wheelz, Casino, Spinz, and Chipz, with offerings varying according to different international markets.
Mark Simmonds, Head of Sportsbook at Rootz, offers his perspective on the launch: “Wildz was founded by sports lovers, so it has long been our objective to offer a sports betting product that builds on our existing success. Hosting the sportsbook on the same platform makes it easier for players to exercise their preferences; they can enjoy a few spins on the slots and then place bets on their favourite sports & competitions. They don’t need to go through the hassle of registering for another site. We’ve chosen to frame our sportsbook in a format that’s recognisable to our casino players and in such a way that fans of both styles of gaming can enjoy the whole package in one space.
“Wildz has become a one-stop spot for gambling entertainment. Our overarching goal is to deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.
No stranger to awards, Wildz has accrued numerous accolades during its time as an online casino under the banner of Rootz. These accolades reflect the brand’s ability to stand out among a host of competitor platforms, an indication of the standout performance from the development and content teams behind the name, under the watchful eye of leading finance, compliance, and responsible gaming teams.
The company maintains an ongoing commitment to work with regulators within the respective markets in which it operates, ensuring that player protection is always a priority, a position which is set to secure customer confidence when it comes to this latest development.
Sam Brown concludes: “Players are spoiled for choice when it comes to iGaming brands, but not all brands are equal. We are convinced that Wildz will offer the best of all worlds for our customers and that we have something special to rival the world’s top operators”.
The post ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING appeared first on European Gaming Industry News.
Compliance Updates
IAGR confirms new Board members
The International Association of Gaming Regulators (IAGR) has announced the appointment of four new trustees to its Board, each bringing unique expertise and leadership to strengthen IAGR’s global regulatory efforts:
- Anders Dorph, Danish Gambling Authority (Europe)
- Peter Kesitilwe Emolemo, Gambling Authority of Botswana (Africa)
- Kevin Mullally, General Commercial Gaming Regulatory Authority (Asia/Oceania)
- Louis Rogacki, New Jersey Division of Gaming Enforcement (North America)
IAGR President Ben Haden said, ‘I’m delighted to welcome our four new trustees to the IAGR Board. Their diverse expertise and leadership across different jurisdictions will bring fresh perspectives to our work, further strengthening our global approach to gaming regulation.
‘I look forward to collaborating with Peter, Louis, Kevin and Anders as we continue to foster innovation and drive forward effective, responsible regulation for the benefit of the global gaming community.
‘We also extend a big thank you to Trude Høgseth Felde and Mabutho Zwane for their dedicated service as they complete their terms on the Board, and I’m pleased to announce that Jason Lane will continue for another term as a Trustee.’
As a leading forum for gaming regulators worldwide, IAGR enables members to meet, share information, discuss legislative developments, exchange views and learn best practices in gaming regulation.
In recent news, IAGR has also confirmed that its 2025 annual conference will be held in Toronto, Canada, from 20 to 23 October 2025, with registrations opening in early 2025.
The post IAGR confirms new Board members appeared first on European Gaming Industry News.
EQL Games
EQL Games and Gaming Corps Announce Agreement to Deliver Innovative Gaming Solutions to State Lotteries
EQL Games has secured another strong content partnership with Gaming Corps, a listed innovative iGaming studio out of Sweden. With an emphasis on creating thrilling and unique adventures with mesmerizing graphics, every product Gaming Corps creates is designed to transport its players into a unique world of fun and excitement. EQL Games believes these games will be a great addition to the U.S. Lottery market knowing they’ll lead to uncharted realms of entertainment.
“Bringing Gaming Corps on as a provider to the EQL Games iLottery Aggregator represents an exciting step forward in our mission to bring unique, high-quality content to state lotteries,” said Brad Cummings, CEO of EQL Games. “Gaming Corps’ expertise in iGaming, along with their vibrant game portfolio, aligns perfectly with our vision of enhancing the lottery experience through dynamic, engaging content. Together, we’re creating new opportunities to engage lottery players with distinctive and immersive game experiences.”
Gaming Corps’ portfolio is a captivating mosaic of themes, stories, and adventures, with games designed for players across all demographics. From the mysteries of ancient civilizations to the frontiers of space exploration, the games span a diverse universe of themes that are sure to resonate with U.S. lottery players. While these products can currently be found in some of the top iGaming markets in the world, this agreement with EQL Games marks the first time their content will find a home in the lottery vertical.
“The US has always been a bit of a holy grail for game developers like us, which has been further reinforced as several state markets have been regulated,” said Juha Kauppinen, CEO of Gaming Corps. “The potential in the American market is enormous and we are thrilled to partner up with EQL Games and their impressive iLottery aggregation platform. We have high hopes that it will have a significant positive impact on our revenues. We are now working hard to make all our games available to US lotteries via the EQL Games platform.”
This is the 17th studio partner EQL Games has added in support of its lottery-only aggregator. Built specifically with the needs of government lotteries in mind, this first-of-its-kind product is about more than product distribution. The EQL Aggregator is designed to allow lotteries to enjoy content from multiple studios while only having to interact with a single point of contact. This simplifies the process of adding new content to a lottery’s digital portfolio without having to scale up operations to meet the needs of multiple studio partners. The EQL Aggregator is currently operating in lotteries across two continents and will see further expansion throughout the next year.
Betxico
Vibra Solutions becomes Betxico platform partner in Mexico
Vibra Solutions, Latin America’s premier platform developer, powers Betxico’s sportsbook and iGaming offerings as its first major platform partner in Mexico.
The rapidly growing platform technology developer enables Betxico to offer its players one of the most advanced betting and gaming offerings in the region with full customization across any area of its site and integration with the industry’s most popular game providers from slots, crash, and table games to live casino.
The Betxico brand offers a wide range of real-money entertainment options, from sports betting to online casino games, with a responsible gaming-first approach for its customers and catering to a wide range of player preferences.
Vibra Solutions has experienced explosive growth since its launch just one year ago with multiple leading LatAm brands now powered by its advanced, flexible technology. Deliverables can range from a turnkey website with a quick turnaround, to an omnichannel custom-built solution. The goal is always the same: to provide each client with the solution and the level of response they need.
Federico Saini, CCO Vibra Gaming, said: “We’re delighted that Betxico has put their faith in us to power their offering in Mexico. This achievement is thanks to the effort and dedication of all the team here.
“This launch is a great step for Vibra Solutions and opens many doors for continued growth across Mexico and the wider region. We’re making history and setting new standards in emerging markets. If we continue to push together, with the same energy and passion then this is just the beginning!”
Patricio Garza, Director of Operations at Betxico, said: “Vibra has a reputation of delivering excellence with a specific emphasis on LatAm so we knew from the get-go they were a partner we could trust. We’re very excited to launch the new platform on the Betxico brand and to see the results of our partnership.”
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