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ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING
Rootz flagship brand Wildz has received a supercharged upgrade. In a bold move that challenges the industry standard, the online casino platform now boasts a complete sportsbook offering for punters to enjoy, the first Rootz brand to do so. While other operators separate their online casino and sportsbook offerings, Wildz hosts the sports platform in the same digital space with a casino look and feel to enhance the player experience. The platform will host 24/7 Live Streaming and a vibrant community engagement space.
The competitive edge
Wildz has gained immense popularity in the five years since the brand was launched, introducing the iconic Granny character and striking purple and gold branding. Customers can expect the same cutting-edge technology that drives seamless experiences as they explore their favourite sports, ranging from football to ice hockey, with a few surprise sports options in between, including horse racing and eSports. The new-look site allows users to watch engaging streamer content, podcasts and more, and the chance to engage via live chat.
Wildz Sportsbook
Wildz players will see a full sportsbook on offer, with a chance to engage in sports bets and other sports-themed entertainment products. Wildz sportsbook comes with a new customised front end, assisted by Altenar.
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The sportsbook card layout is designed to present the product so that it’s familiar to our casino players, offering a pleasing UX designed to appeal to an existing customer base and new users. It’s a modern, fun and unique approach. This card layout can be adjusted to suit different markets: for example, Canadian players like to see a six-card option, while other markets may want to see a more comprehensive selection of cards on the page.
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Wildz Sports offers a Bet of the Day function: a superboosted bet with 50+ different boosted odds provided on the side
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Within the sportsbook, there’s the free-to-play Predictor game (hosted by Splash) and access to the famous eSports lobby.
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There are Wildz-owned customised bets. These quirky, fun offerings have proven popular within the global sportsbook market.
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Personalisation is a Wildz must-have; there’s a For You widget representing trending bets according to turnover. This freedom to personalise the presentation allows Wildz to focus on market-specific sports, such as generating interest around (ice) hockey in Finland and Canada.
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There are Shared Bets and Influencer Bets to increase player engagement to be shared inside the stream.
Rootz CEO Sam Brown is buoyant about the new-look Wildz platform: “The Wildz marketing payoff line has always been Get More, and that’s exactly what customers can expect. Not only can they enjoy the world-class online casino experience they’ve come to expect, they can have a go at a competitive sports wager if they choose to. This is entertainment quite unlike anything that’s been offered before; we’re confident that Wildz will lead the way for our own brands and as a benchmark to our competitors. Our immediate goal is to expand the Wildz offering across all our markets so that players can tap into the full suite of experiences worldwide.
Brown continues: it has taken months of preparation by our talented teams to get this vision off the ground, and we’re finally seeing the fruits of our efforts. When you examine the way we’ve presented our brand new sportsbook offering, you’ll see it’s unlike any other brand in the marketplace. Not only do we have seamless payment options, but we’ve also taken the big step of bringing our customer service fully in-house so that we can closely monitor the platform’s CX and continue to match our players’ high expectations. Above all, we believe we’ve boosted the fun to unprecedented levels”.
Wildz was the first online casino brand released by Rootz, followed by the other popular casino brands Wheelz, Casino, Spinz, and Chipz, with offerings varying according to different international markets.
Mark Simmonds, Head of Sportsbook at Rootz, offers his perspective on the launch: “Wildz was founded by sports lovers, so it has long been our objective to offer a sports betting product that builds on our existing success. Hosting the sportsbook on the same platform makes it easier for players to exercise their preferences; they can enjoy a few spins on the slots and then place bets on their favourite sports & competitions. They don’t need to go through the hassle of registering for another site. We’ve chosen to frame our sportsbook in a format that’s recognisable to our casino players and in such a way that fans of both styles of gaming can enjoy the whole package in one space.
“Wildz has become a one-stop spot for gambling entertainment. Our overarching goal is to deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.
No stranger to awards, Wildz has accrued numerous accolades during its time as an online casino under the banner of Rootz. These accolades reflect the brand’s ability to stand out among a host of competitor platforms, an indication of the standout performance from the development and content teams behind the name, under the watchful eye of leading finance, compliance, and responsible gaming teams.
The company maintains an ongoing commitment to work with regulators within the respective markets in which it operates, ensuring that player protection is always a priority, a position which is set to secure customer confidence when it comes to this latest development.
Sam Brown concludes: “Players are spoiled for choice when it comes to iGaming brands, but not all brands are equal. We are convinced that Wildz will offer the best of all worlds for our customers and that we have something special to rival the world’s top operators”.
The post ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING appeared first on European Gaming Industry News.
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Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content
Gaming Corps – a publicly-listed game development company based in Sweden, is pleased to announce a new strategic partnership with UK operator and affiliate brand Slots Temple.
This partnership sees Gaming Corps become a key content supplier to Slots Temple’s licensed UK platform, significantly expanding the reach of its growing portfolio in one of Europe’s most mature and regulated markets.
Originally launched as a free-play site, Slots Temple has evolved into a multi-dimensional gaming platform, offering real-money casino play, industry-first tournaments, and a socially engaging player experience. With its UK Gambling Commission (UKGC) licence acquired in 2022, the brand now operates as a fully licensed online casino – while continuing to innovate around responsible play and transparency.
Through this new deal, Gaming Corps’ diverse and engaging portfolio – including hit titles across its Slots, Plinko and Smash4Cash categories – will be made available to Slots Temple’s growing player base. The agreement also supports Slots Temple’s ambition to lead the next wave of competitive, socially-driven casino experiences, underpinned by trusted, top-tier game content.
Danielle Calafato, CCO at Gaming Corps, said: “We’re delighted to partner with Slots Temple as they continue their exciting journey from affiliate to operator. Their player-first mindset, commitment to social responsibility, and unique approach to gamification aligns perfectly with our own ambitions. This partnership is another strong step forward for Gaming Corps in the UK, and we’re looking forward to seeing our games reach new audiences through such an innovative platform.”
Fraser Linkleter, CEO of Slots Temple, said: “Our mission has always been to bring something genuinely different to the online casino space, and Gaming Corps fits that vision perfectly. Their content is original, engaging, and ideal for the competitive formats our players love. This partnership will help us deliver even more value to our community as we expand our real-money offerings in the UK market.”
The partnership is now live, with Gaming Corps titles rolling out to Slots Temple players in the coming weeks.
The post Gaming Corps partners with Slots Temple to power UK operator arm with exciting new content appeared first on European Gaming Industry News.
Casino Guru has made the finalist list for the upcoming 2025 Global Regulatory Awards, organized by VIXIO, a leading provider of regulatory intelligence solutions.
Casino Guru has earned a place at the final table in the “Outstanding Contribution to Safer Gambling” and is part of a list of 12 companies that have secured a spot before the winner is finally announced during the official ceremony on Wednesday, November 19, 2025.
Simon Vincze, Head of Sustainable and Safer Gambling, had this to say, commenting on the nomination:
“Casino Guru has always been dedicated to giving players real choice and agency when selecting their favorite casino.
We believe responsible gambling can and should be at the heart of a successful business, and we’ve built our casino database with great care, using dozens of criteria to ensure players are fully informed.
We have consistently worked to reduce gambling-related harm in the industry, using our influence and reputation as a trusted affiliate to show that meaningful change is both possible and sustainable
This nomination is a recognition of our ongoing mission to make gambling safer and more enjoyable for everyone: a mission that continues to guide us well beyond any single award.”
Casino Guru has launched a number of projects similarly committed to highlighting the importance of sustainable and responsible gambling at the core of everything operators ought to be doing to provide players with a safe and enjoyable experience.
Through the Online Casino Complaint Resolution Center, Casino Guru has been able to not only mediate in player disputes with operators but to collect actionable data as to why these incidents continue to happen.
As a result, Casino Guru has put forward its unique expertise to provide operators with advice on how to make their offers clearer, fairer, and more transparent.
Apart from this, Casino Guru has launched the Casino Guru Academy, dedicated to training industry professionals about how to adopt safer gambling practices and also recognize gambling-related issues in their jobs.
Notably, Casino Guru has also launched the Casino Guru Awards, an unprecedented awards format, which has brought together 32 gambling and industry experts, combining Casino Guru’s team expertise and actionable knowledge with the expertise of responsible gambling specialists who have dedicated their careers to strengthening the industry’s understanding of gambling-related harm.
Commenting on the reveal of finalists, VIXIO CEO Mike Woolfrey wrapped up: “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field.”
The post Casino Guru makes finalist list for 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
UK independent bookmaker Ken Howells is live with EveryMatrix’s full turnkey platform, adding to the tier-1 technology provider’s growing list of UK customers.
The long-established brand has migrated from its previous platform provider to the full EveryMatrix tech stack to grow its digital presence and future-proof its operations.
EveryMatrix now powers Ken Howells with a comprehensive sports and casino turnkey solution tailored for the UK, integrating its leading player account management, payments, bonusing, and affiliate platforms.
By equipping Ken Howells with a bespoke, full turnkey platform, EveryMatrix further strengthens its retail and digital position among traditional UK bookmakers.
Established in Wales, Ken Howells is best known for its trusted betting and telebetting services, with a focus on horse racing, football, and rugby.
This launch is part of EveryMatrix’s growing momentum in the UK, with more operators choosing its turnkey technology and increasing its regulated market footprint.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re excited to welcome Ken Howells as part of our growing roster of UK partners. This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”
Grant Howells, Director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.”
“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”
The post EveryMatrix live with Ken Howells in full turnkey Sports and Casino launch appeared first on European Gaming Industry News.
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