Latest News
ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING

Rootz flagship brand Wildz has received a supercharged upgrade. In a bold move that challenges the industry standard, the online casino platform now boasts a complete sportsbook offering for punters to enjoy, the first Rootz brand to do so. While other operators separate their online casino and sportsbook offerings, Wildz hosts the sports platform in the same digital space with a casino look and feel to enhance the player experience. The platform will host 24/7 Live Streaming and a vibrant community engagement space.
The competitive edge
Wildz has gained immense popularity in the five years since the brand was launched, introducing the iconic Granny character and striking purple and gold branding. Customers can expect the same cutting-edge technology that drives seamless experiences as they explore their favourite sports, ranging from football to ice hockey, with a few surprise sports options in between, including horse racing and eSports. The new-look site allows users to watch engaging streamer content, podcasts and more, and the chance to engage via live chat.
Wildz Sportsbook
Wildz players will see a full sportsbook on offer, with a chance to engage in sports bets and other sports-themed entertainment products. Wildz sportsbook comes with a new customised front end, assisted by Altenar.
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The sportsbook card layout is designed to present the product so that it’s familiar to our casino players, offering a pleasing UX designed to appeal to an existing customer base and new users. It’s a modern, fun and unique approach. This card layout can be adjusted to suit different markets: for example, Canadian players like to see a six-card option, while other markets may want to see a more comprehensive selection of cards on the page.
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Wildz Sports offers a Bet of the Day function: a superboosted bet with 50+ different boosted odds provided on the side
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Within the sportsbook, there’s the free-to-play Predictor game (hosted by Splash) and access to the famous eSports lobby.
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There are Wildz-owned customised bets. These quirky, fun offerings have proven popular within the global sportsbook market.
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Personalisation is a Wildz must-have; there’s a For You widget representing trending bets according to turnover. This freedom to personalise the presentation allows Wildz to focus on market-specific sports, such as generating interest around (ice) hockey in Finland and Canada.
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There are Shared Bets and Influencer Bets to increase player engagement to be shared inside the stream.
Rootz CEO Sam Brown is buoyant about the new-look Wildz platform: “The Wildz marketing payoff line has always been Get More, and that’s exactly what customers can expect. Not only can they enjoy the world-class online casino experience they’ve come to expect, they can have a go at a competitive sports wager if they choose to. This is entertainment quite unlike anything that’s been offered before; we’re confident that Wildz will lead the way for our own brands and as a benchmark to our competitors. Our immediate goal is to expand the Wildz offering across all our markets so that players can tap into the full suite of experiences worldwide.
Brown continues: it has taken months of preparation by our talented teams to get this vision off the ground, and we’re finally seeing the fruits of our efforts. When you examine the way we’ve presented our brand new sportsbook offering, you’ll see it’s unlike any other brand in the marketplace. Not only do we have seamless payment options, but we’ve also taken the big step of bringing our customer service fully in-house so that we can closely monitor the platform’s CX and continue to match our players’ high expectations. Above all, we believe we’ve boosted the fun to unprecedented levels”.
Wildz was the first online casino brand released by Rootz, followed by the other popular casino brands Wheelz, Casino, Spinz, and Chipz, with offerings varying according to different international markets.
Mark Simmonds, Head of Sportsbook at Rootz, offers his perspective on the launch: “Wildz was founded by sports lovers, so it has long been our objective to offer a sports betting product that builds on our existing success. Hosting the sportsbook on the same platform makes it easier for players to exercise their preferences; they can enjoy a few spins on the slots and then place bets on their favourite sports & competitions. They don’t need to go through the hassle of registering for another site. We’ve chosen to frame our sportsbook in a format that’s recognisable to our casino players and in such a way that fans of both styles of gaming can enjoy the whole package in one space.
“Wildz has become a one-stop spot for gambling entertainment. Our overarching goal is to deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.
No stranger to awards, Wildz has accrued numerous accolades during its time as an online casino under the banner of Rootz. These accolades reflect the brand’s ability to stand out among a host of competitor platforms, an indication of the standout performance from the development and content teams behind the name, under the watchful eye of leading finance, compliance, and responsible gaming teams.
The company maintains an ongoing commitment to work with regulators within the respective markets in which it operates, ensuring that player protection is always a priority, a position which is set to secure customer confidence when it comes to this latest development.
Sam Brown concludes: “Players are spoiled for choice when it comes to iGaming brands, but not all brands are equal. We are convinced that Wildz will offer the best of all worlds for our customers and that we have something special to rival the world’s top operators”.
The post ROOTZ INTRODUCES WILDZ SPORTS AND STREAMING appeared first on European Gaming Industry News.
Latest News
BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.
As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.
At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.
BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”
At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.
Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:
- Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
- RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.
Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”
BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.
The post BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10 appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Bacta’s George McGregor to step down

George McGregor, Bacta’s Executive Director – Government Relations, has announced that he is moving on from the UK trade association at the end of June.
His departure following the Bacta AGM marks the conclusion of a 21-year association with the trade body.
He was an external adviser to Bacta in his role as Managing Director of the public affairs consultancy Interel (now DGA) and has served as Bacta Executive Director since January 2024.
George McGregor, confirmed: “In August this year I turn 60 and my intention is to shift gear in my career, moving from a full-on role to project and advisory work.
“I am incredibly proud of my work with Bacta over the years in helping it achieve tangible benefits for members.
“Between now and my departure there is still a lot to do. We need to finalise our response to the Gambling Minister on stakes and prizes, conclude our submission to the Gambling Commission’s review of gaming machine technical standards and push hard to see the delivery of the long overdue Gambling White Paper reforms”.
John Bollom, Bacta President, added: “We are very sad to see George moving-on but we understand his reasons and wish him well in the future. George is smart, determined and personable. He will leave big boots to fill.”
The post Bacta’s George McGregor to step down appeared first on European Gaming Industry News.
Africa
Play’n GO announces landmark South African partnership with Hollywoodbets

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership in South Africa with Hollywoodbets.
The legendary games studio went live in South Africa in 2024, and this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Hollywoodbets players in South Africa.
Play’n GO enjoyed a landmark year in 2024, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Crashback™.
Stuart Trigwell, Director of Business Development at Play’n GO, commented “South Africa is a market of increasing significance in iGaming globally, and we’re very pleased to have gained such a strong foothold in the country with this partnership.
“The Hollywoodbets brand is synonymous with iGaming in South Africa, and this partnership reflects the commitment of both Play’n GO and Hollywoodbets to deliver the best casino gaming experience possible to players in the region. We’re excited for the opportunities that will come from this partnership, and we look forward to many years of success together.”
Wayde Dorkin, Head of Product at Hollywoodbets added “We’re looking forward to welcoming Play’n GO’s legendary games portfolio to our platform, and we know our players are just as excited as we are. We’re committed to being the number one operator in South Africa, and partnering with Play’n GO is a significant step forward on that journey.”
The post Play’n GO announces landmark South African partnership with Hollywoodbets appeared first on European Gaming Industry News.
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