Latest News
EGT Digital is ready to create a stir at SiGMA Europe 2024
EGT Digital is pleased to announce that it will participate in this year’s SiGMA Europe. The company will present a special selection of its latest innovations and top performers at stand 1120.
The iGaming provider will demonstrate its wide range of casino developments, including the 4 jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 120 titles. Together with well-established slots like Sugar Duke, Burning Goals, and Shining Crown, the guests will be able to see and test the newest addition to Clover Chance: the game Sugarville. As its name suggests, it will take players to a world of sweet wins, where the multiplier increases with every subsequent toppling, reaching up to the impressive x128. Adding to this the fact that the mystery jackpot can be triggered at any time, Sugarville definitely has what it takes to become one of EGT Digital’s next irresistible offerings.
Fans of quick wins will be able to enjoy the instant games of the Bulgarian company, which are popular for their attractive original design and mechanics, ensuring highly engaging gameplay.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave, will also be on display to show its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can function as a part of the turnkey solution or independently, as they could be integrated with third-party developments.
The new Customizable tournament page will be the main accent in the Sport Product. It enables players to access relevant information and place bets easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which provide users with a more personalized and engaging betting experience.
X-Nave’s Gaming Aggregator will demonstrate its extensive array of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games, and crash games from over 110 popular providers. The module will also introduce numerous new functionalities. Among them is the Buy Bonus feature, giving operators one more option to reward players beyond the standard free spin bonuses, as well as the Aggregator inbuild bonus support, enabling bonus management through the Aggregator.
In addition to the option for different types of navigation layouts, allowing operators to be extremely flexible in content arrangement, a new Hot and Cold games category will also be available. It will provide live visualization of the games’ RTP. This way they will be classified as hot or cold, and the players will have the necessary information to make their choice.
The list of novelties at the Gaming Aggregator will be complemented by the Recommendation Engine, which underpins personalized content delivery, product suggestions, and tailored search results. This X-Nave module will also present its Casino as Widget, an innovative solution for implementing EGT Digital’s CMS system into third-party websites, casino verticals, or independent categories.
The CRM Engine will showcase numerous games and tournaments. The operators will become familiar with an array of tools, allowing them to make more detailed player segmentation. They will also be able to learn more about a new AI/ML chatbot and an AI/ML module, which will make a selection of casino games based on visitors’ behavior.
The event visitors will also get acquainted with the Payment Gateway, which will show its rich portfolio of payment methods, including Open Banking. The module now offers a button that makes the repetition of the last successful deposit from the cashier possible, as well as an option to choose a bonus during a deposit. To ensure greater security, the Payment Gateway is now supplied with an option for mandatory two-factor authentication when requesting a withdrawal.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “It is always a pleasure for us to participate in SiGMA Europe and especially now in the tenth jubilee edition, which is expected to be the most attended so far. Here we have the opportunity to gain valuable information about the latest trends in the industry, as well as to hold so many fruitful meetings with current and potential new clients. We can’t wait to welcome all our guests on 12-14 November and present to them our fascinating new products, which can bring even more success to their business. We are also looking forward to the SiGMA Europe Awards, where our Shining Crown Bell Link game is a finalist in the Best Performing Slot Game category.”
The post EGT Digital is ready to create a stir at SiGMA Europe 2024 appeared first on European Gaming Industry News.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
-
Africa6 days agoDRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Compliance Updates6 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Compliance Updates5 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Central Europe4 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Baltics5 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Baltics4 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Central Europe5 days ago
GGL Publishes its 2024 Activity Report
-
Africa4 days ago
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
