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Africa

EveryMatrix secures largest African turnkey deal with MBet partnership

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EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.

The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).

MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.

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The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.

This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.

Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.

Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.

Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.

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“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.

“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.

“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”

Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.

“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.

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“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”

The post EveryMatrix secures largest African turnkey deal with MBet partnership appeared first on European Gaming Industry News.

Africa

SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza

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SYNOT Games, a leading global casino game developer, has announced its expansion into the Nigerian iGaming market through a new partnership with betBonanza.

As a result of this collaboration, betBonanza players will have access to SYNOT Games‘ acclaimed portfolio of over 150 unique and engaging titles. The initial launch will feature ten highly popular games, including Aztec Jaguar Megaways, All Ways Queen, Forest Maiden, and Rio Mystery Night. The operator will continue to expand its offering, adding five new games each week until the full portfolio becomes available.

By joining forces, SYNOT Games and betBonanza aim to meet the growing demand for premium gaming content in Nigeria’s thriving market, setting a new standard for entertainment and innovation.

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Unity Nwanze, Business Operations Manager at betBonanza, said: “We are excited to expand our Casino game portfolio with the addition of SYNOT Games! It’s a great opportunity to present our players with fun games and thrilling ways to win. We look forward to a rewarding partnership.”

Kristína Ďaďová, Sales Manager at SYNOT Games, added: “Our goal is to provide the highest level of entertainment and by partnering with betBonanza, we will be able to offer top-quality games to a whole new audience. I believe this cooperation will strengthen our position in a market as demanding as Nigeria.”

The post SYNOT Games Expands to the Nigerian Market Through a Strategic Partnership with betBonanza appeared first on European Gaming Industry News.

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Africa

888bets Goes Live in Malawi

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888bets has launched in Malawi, expanding the online operator’s presence across Africa.

The brand, which is a joint venture between 888 owner evoke and 888Africa, unveiled a television advert to support its entry into its latest market.

888Africa co-founder and CEO Christopher Coyne said: “Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].

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“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa chief growth officer] for his work on licensing, and I’ll mention also Andrew Lee [chief revenue officer], Steven McIntosh [VP product] and Zeljka Perkovic for their massive contributions on the project side.”

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Africa

EGT and Gaming IQ to provide high-quality gaming experience to players in Congo

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EGT is proud to announce one more large-scale installation in Africa. Now, the Caesars Casino in Kinshasa, Congo, owned by the leading operator Gaming IQ, is entirely supplied with gaming equipment from the Bulgarian manufacturer.

The guests of the establishment have the opportunity to enjoy top-performing developments from EGT’s portfolio, including the well-known Premier Series slot cabinets P 24-24 Up, P 27-27 St Slim, P 42 V St Curved, as well as the G 27-27 St model of the General Series, for which this is the first installation in the country. The company’s rich gaming variety is represented by the multigame mixes of the Collection Series. In addition the players can hit even bigger winnings by trying their luck with the jackpots Premium Link, Lady’s Cards, as well as the absolute bestseller Bell Link. EGT’s casino management system Spider is also implemented to ensure that the organization of the daily activities on the casino floor will run smoothly.

“I am very happy that we have carried out this installation, which is the largest we have done so far in Congo,” said Lilia Georgieva, Director of EGT’s office in Tanzania. “I would like to thank Gaming IQ for once again placing their trust in us and accomplishing together another ambitious initiative that allows the gaming audience in Kinshasa to have access to state-of-the-art casino products with a proven reputation on a global level. I believe that we will quickly establish ourselves as leaders in the local market, given the excellent performance of our machines and games to date and especially the impressive results of Bell Link. By the end of the year, we plan to make installations in two more establishments of Gaming IQ in Uganda and Angola, and we will continue with more in 2025.”

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Delcho Petrov from Gaming IQ also shared his positive evaluation regarding the collaboration with the Bulgarian company: “We are very happy that EGT has provided us with their top-notch gaming solutions for another of our establishments. I am confident that Caesars Casino will now unfold its enormous potential and become a preferred location for both the gaming audience in Congo and for players coming from other countries. Inspired by the magnificent outcome of our partnership to date, together we will continue to contribute to the modernization of the African gaming landscape and the transformation of local gambling facilities into world-class casino floors.”

The post EGT and Gaming IQ to provide high-quality gaming experience to players in Congo appeared first on European Gaming Industry News.

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