Groove, the award-winning iGaming platform and aggregator, has emerged from ICE Barcelona 2026 as the definitive growth partner for ambitious operators in 2026.

The event marked a milestone for the brand, generating high-value partnerships and demonstrating strong market demand for an integrated, scalable, and commercially strategic platform.

Over the three-day summit, Groove positioned itself at the heart of strategic conversations with operators and providers seeking solutions for sustainable growth, market diversification, and deeper player engagement. With an unprecedented volume of meetings, a clear trend emerged: operators are moving beyond basic content access, seeking a collaborative, technology-driven partner to navigate global expansion.

“The energy and focus at ICE 2026 validated our core why: aggregation has evolved into a strategic growth discipline,” said Yahale Meltzer, Co-Founder and COO of Groove.

“Operators aren’t coming to us just for games—they are looking for a roadmap. They want a partner who can provide content, technology frameworks, and commercial tools, like Instant Tournaments, as a seamless growth engine. In a fragmented market, Groove’s integrated approach is not just an advantage—it’s a necessity for serious operators in 2026.”

Groove’s Strategic Edge: Global Content and Localized Growth

Groove’s unique ability to act as a single conduit for global content and localized strategy was a central theme at ICE. The platform’s agility enables operators to thrive in established regulated markets while tapping into high-potential verticals such as Sweepstakes and Crypto gaming. This differentiation empowers operators to diversify portfolios, increase revenue, and streamline operational efficiency.

“We engaged with operators who have concrete 2026 plans, from new entries in Latin America to strategic European expansions,” explained Giusy Campo, Business Development Director at Groove.
“My role is to translate platform capabilities into commercial velocity. At ICE, we moved decisively from concept to pipeline execution. The market recognizes Groove as a partner that delivers with precision.”

Partnerships and Collaboration: Driving Innovation

Groove strengthened its global network by connecting with game studios and exploring exclusive content and technical collaborations designed to deliver innovative gaming experiences faster.

“ICE is ultimately about partnership in its truest sense,” said Rachel Tourgeman, Head of Partnerships at Groove.

“The quality of dialogue with existing and potential partners was exceptional, covering hyper-localized game curation, tournament tools, and strategies for player retention. Groove’s model of acting as an extension of our partners’ teams—providing tools and strategic insight—is exactly what the market needs now.”

Looking Ahead: Defining Growth for 2026

Groove exits ICE Barcelona 2026 not merely as a platform provider, but as the go-to growth partner for the iGaming industry. With a fortified pipeline, strategic market mandate, and a focus on turning aggregation into accelerated growth, Groove is set to define the iGaming landscape in 2026, helping operators expand globally and engage players meaningfully.

For more information, visit groovetech.com.

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Innovative Technology (ITL) return from Barcelona after three days of successful networking and information exchange with new prospects and opportunities generated from the vibrant gaming and casino market. The booth showcased their latest innovations from both the cash handling side of the business as well as their biometric age and facial access control division.

Summarising their presence at the show, Marcus Tiedt,  ITL Sales & Marketing Director said, “Thank you to all the customers, partners and industry experts who took time out to see our latest innovations.  Our demo linking our age & access control system replicating an 18+ gate entrance and on-machine age verification was the star of the show. ICU Lite offers age estimation directly at the machine so manufacturers and operators can simply and quickly integrate age checks to help ensure player protection, prevent underage gambling and provide a seamless gaming experience for 18+ players. This compact USB size hardware can be easily plugged into gaming machines to automate age checks and when teamed with MyCheckr placed at 18+ casino entrances or access gates, we can provide a full solution for secure age related access control. Linking our devices with MyConnect we offer an efficient way for casino staff to remotely respond to any underage play or access attempts and using facial recognition it can even work with self-exclusion lists.”

Enrique Jütten, VP of Sales & Business Development responsible for ITL’s gaming customers said, “On the cash side, the clear winner was our flagship NV200 Spectral banknote validator. We successfully showed the industry how this is the best value casino-grade note validator on the market for operators, especially those wanting to upgrade outdated or obsolete equipment. This highly secure validator offers exceptional note handling, superior counterfeit detection,  99%+ first time acceptance of new & street grade notes, and fast note-to-note processing time.  When used with the Spectral Payout add-on module we can offer the industry an 80 mixed note recycling capacity to help to significantly reduce collection costs and machine downtime. And of course it was great to show the NV22 Spectral which continues to  dominate the Spanish market and is the proven note recycler for street gaming.”

Concluding Enrique said, “ICE is a key exhibition in the ITL calendar and as always it proved to be a success for the global gaming team who are looking forward to following up on all the productive discussion and opportunities we had at the show.”

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