Latest News
BETER Live becomes ICONIC21

BETER Live, provider of live betting solutions, has officially rebranded to ICONIC21 as it enters a new chapter having separated from the BETER Group.
The strategic move allows ICONIC21 to deploy its own vision with a sharpened focus as it continues to strengthen its position as a must-have provider in the fast-growing online market.
As ICONIC21, the business will operate independently having built a super-star team that includes the brightest minds and creative talents in the gaming content space.
The business has already enjoyed incredible success by taking a client-first approach, responding quickly to requests and ensuring its products and experiences are always ahead of the curve.
ICONIC21 will continue to manage all aspects of operations internally which in turn means it can deliver a highly customisable yet efficient service to its customers while meeting their unique needs and requirements.
The company promises to take this to the next level over the coming months, with a more personalised service, faster delivery of new features and a greater focus on securing strategic partnerships to fuel growth for both ICONIC21 and its customers.
In addition, ICONIC21 will further expand its product portfolio which will boast more variety and innovative features so that its content caters to a wider audience and with deeper player engagement.
This includes focusing on unique, innovative content and games, never-seen-before formats and bonus features, with a greater focus on the ever-popular live gameshow segment.
The company’s robust promotional engine will be further enhanced with the introduction of additional products and tools, enabling partners to run comprehensive, targeted campaigns aimed at driving acquisition and retention
ICONIC21 remains committed to setting the standard for customer personalisation, allowing operators to tailor the live dealer and live games experience offered to their players in a way that perfectly aligns with their branding and player expectations and preferences in each market they target.
Edvardas Sadovskis, CPO at ICONIC21, said: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.
With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market.
Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”
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Latest News
Gamban Begins Providing Gambling Support Services in Finnish

Gamban has started providing services in Finnish language.
Gambling is deeply embedded in Finnish culture, and while there are efforts to curb the harms arising from it, many still struggle to find practical tools. By adding Finnish, Gamban is ensuring that more people can take control of their gambling habits without language barriers standing in the way.
“Language should never be a barrier to accessing help. By introducing Finnish to Gamban, we’re ensuring that more people in Finland can access the tools they need. We hope this update makes the process of blocking gambling on devices more intuitive and effective,” Jack Symons, CEO of Gamban, said.
In Finland, Gamban is partnered with Veikkaus, the government owned betting agency which currently holds a monopoly in the country. Through this partnership fully paid for Gamban licences are distributed free of charge to customers.
“Veikkaus has built a comprehensive and unique safer gambling environment for our customers, and Gamban is an additional service to those who want to make a self-exclusion to all Veikkaus games. It’s also offered to customers with signs of risky behaviour when they are contacted through care calls. Gamban has been a really helpful service, and we are happy that it’s now available in Finnish,” said Susanna Saikkonen, VP Sustainability at Veikkaus.
The post Gamban Begins Providing Gambling Support Services in Finnish appeared first on European Gaming Industry News.
Industry News
Amusnet Introduces “Tournaments” to Elevate Online Gaming Engagement

Amusnet has introduced its latest promotional tool designed to enhance player engagement and boost operators’ performance. Tournaments reinforces Amusnet’s commitment to excellence, ensuring that its global network of partners can thrive in a competitive landscape and enjoy sustained success in the ever-evolving online gaming industry. With an intuitive interface, customisable tournament formats and seamless integration, this powerful tool is set to upgrade the online gaming experience and increase retention.
This versatile promotional tool enables operators to create highly engaging, dynamic tournaments that captivate players and encourage continuous participation. Whether it’s a time-limited challenge, a leaderboard-driven contest or an exclusive high-stakes competition, the tool offers complete flexibility to tailor rules, prizes and winning criteria to any gaming audience.
By implementing Tournaments, operators can enhance retention, increase activity and upscale revenue with its key features:
• Quick & Easy Setup – Create tournaments seamlessly with intuitive tools.
• Customisable Rewards – Offer cash, free spins or exclusive prizes.
• Diverse Win Criteria – Set different conditions for varied gameplay styles.
• Seamless Integration – Effortless integration into the Amusnet system for a smooth experience.
• Increased Retention & Revenue – Drive higher engagement and bets with Recurring tournaments.
Designed to boost engagement, the tool empowers operators of any scale to run dynamic, competitive events, providing endless possibilities for exciting gameplay experiences. Tournaments can be easily accessed through the newly upgraded Client Portal, where operators can request activation via the dedicated Request Form. With a seamless and efficient interface, the portal ensures partners have everything they need to optimise their gaming offerings and drive long-term success.
The post Amusnet Introduces “Tournaments” to Elevate Online Gaming Engagement appeared first on European Gaming Industry News.
Latest News
MGB Completes Migration of betM to BetMakers’ Apollo Platform

BetMakers Technology Group has announced that betM has successfully migrated to BetMakers’ state-of-the-art Apollo platform and will now utilise BetMakers’ Managed Trading Services (MTS).
After operating in the Australian market for the past three years, betM sought to enhance its technological infrastructure and service offerings. The transition to the Apollo platform represents a strategic move to leverage BetMakers’ cutting-edge technology and comprehensive MTS suite.
BetMakers and betM agreed to terms in mid February, and within just six weeks have successfully launched betM after completing a smooth data migration of the existing customer base, providing a seamless journey with minimal operational impact.
The Apollo platform is designed to provide wagering operators with a seamless, efficient and scalable solution, enabling them to deliver superior betting experiences to their customers. By integrating with BetMakers’ MTS, MGB aims to optimise its trading operations, manage risk more effectively and expand its market presence.
This partnership underscores BetMakers’ dedication to empowering operators with advanced solutions that drive business growth and enhance user engagement.
Ryo Kitamura, Chief Executive Officer at MGB, said: “We are delighted to have completed the migration to BetMakers’ new Apollo platform. We’ve been able to achieve the switch very quickly and we are now ready to provide new and existing customers with an advanced betting solution. We are very excited about the upcoming products available through Apollo and the opportunity to work with the BetMakers team to deliver the best possible results”
Lucas Hopkins, Head of Commercial at BetMakers, said: “BetMakers is very pleased to welcome betM to the BetMakers’ Apollo platform. I’m incredibly proud of the speed and precision the team has shown in handling the migration of an existing business from another technical solution. We are excited about sharing our roadmap of new features with betM and are thrilled to get this validation for the hard work and planning that the team have put into building the Apollo platform.”
The post MGB Completes Migration of betM to BetMakers’ Apollo Platform appeared first on European Gaming Industry News.
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