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Surviving in conditions of gambling advertising regulation: Tips from Slotegrator
Gambling advertising regulations are getting more and more strict in markets all over the world. Authorities add new rules as a response to a general global shift towards a safer environment for players, and players are more aware and informed than ever before. This is definitely a positive trend, shaping a new, better, iGaming world. The question is: how to succeed in such a world?
The Netherlands implemented a ban on most forms of gambling advertising in 2023. Bulgaria banned gambling advertising in April this year. Belgium defined a list of permitted forms of gambling advertising (and banned all other forms). Australia is considering a comprehensive ban on gambling advertising right now. The list of countries that revised their policy in this matter goes on.
However marketing is key in business, and itâs especially true for gambling business â retention strategies are important, but online casinos simply donât exist without stable traffic. In a situation when classic advertising channels, like TV, radio, sponsorships, or printed banners, are not available, there should be other ways to promote business. Every company has its own idea about marketing investment and there is no general rule on how much this expense should make, however it might easily reach 50% â this is how significant promotion is for gambling companies. The important part of it is to return this investment.
Slotegrator released its new downloadable material on gambling advertising regulation. This synopsis describes the most common restrictions regulators impose on online casinos and betting platforms and examples of how different countries define them.
The report also provides tips from the Slotegrator team on three stages of marketing: PR, acquisition, and retention, taking into account the nuances of advertising regulation that might occur in markets of operation.
âItâs hard to overestimate the importance of responsible gaming and player protection. From this perspective, strict regulations seem very reasonable. However we work in the industry for years and understand the struggle behind growing your business in such conditions. We provide a lot of useful information on our website in the Academy section, this time itâs in a form of downloadable guide â check it out, we gathered several really working tipsâ says Svetlana Kirichenko, the Head of Marketing from Slotegrator.Â
Download the PDF on Slotegratorâs website and request a consultation in case of additional questions.
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ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industryâs leading software and business solution providers for online casino and sportsbook operators.
The companyâs main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Surviving in conditions of gambling advertising regulation: Tips from Slotegrator appeared first on European Gaming Industry News.
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Visitors to the NOVOMATIC booth #A518B will experience a portfolio designed to meet diverse operator needs, featuring the latest cabinets, game mixes, and electronic table games that exemplify NOVOMATICâs ongoing commitment to excellence and innovation.
New highlights and classic favorites await
This year, NOVOMATICâs booth will spotlight a dynamic selection of state-of-the-art products, with a focus on enhancing the player experience and maximizing operator performance. The DIAMOND XâąÂ series returns with significant upgrades to its sophisticated design and powerful performance, presenting: DIAMOND Xâą 1.55J QUATTRO featuring XTENSION LINKâą Volume 3, XTENSION LINKâą Volume 4, and the all-new XTENSION LINKâą Evolution. The multi-screen version DIAMOND Xâą 2.32/3.32 equipped with GAMINATORâą X5, will deliver a rich selection of entertaining game titles.
Additionally, the BLACK EDITION II series will make a remarkable appearance with BLACK EDITION II XL 2.32/3.32 showcasing the popular IMPERA LINKâą Series 2 and BLACK EDITION II 1.49J featuring both Impera PROLINKâąÂ and the latest RISING TREASURESâą. New releases will be complemented by proven classics such as MASTER SLâą 2.32/3.32 featuring the GAMINATORâą X5.
Innovative solutions to enhance operational efficiency
Among the highlights of NOVOMATICâs presentation will be the NOVO UNITYâą PRO, a state-of-the-art electronic table game solution with unprecedented functionality and adaptability. This ETG solution seamlessly integrates electronic live games â including Sic Bo, Baccarat, Roulette, Poker, Black Jack, and even slot games â across numerous player stations. The key benefits include customization for unique gaming experiences, the advanced management console & NOVO UNITYâą DB server as well as Tournament Mode and Simultaneous Betting/Parallel Play â where players can take part in up to three live games simultaneously, enhancing interactivity and engagement. Extra game windows on the betting screen enable guests to switch between the available games and versions.
Also on display will be the NOVOVISIONâą Casino Management System, with its comprehensive suite of modules that include powerful loyalty features, TITO, cashless or single wallet solutions, advanced biometric functionalities and much more. From player recognition to secure access solutions, NOVOVISIONâą sets a new standard for an efficient and secure gaming management.
Engage, experience, and innovate at G2E Asia 2025
Kenan Bajram, Deputy Director Global Sales at NOVOMATIC AG, highlights the companyâs enthusiasm for the event: âG2E Asia is a key platform for NOVOMATIC to demonstrate our latest innovations to the Asian market. This year, we are excited to present a diverse portfolio of cutting-edge solutions that cater to the specific needs of our customers. From the DIAMOND XâąÂ series to the innovative NOVO UNITYâą PRO, our showcase is designed to inspire and impress. We look forward to welcoming visitors to our booth and sharing our latest advancements.â
Visit NOVOMATIC at Booth #A518B during G2E Asia 2025 to discover the future of gaming technology, tailored specifically for the Asian market.
The post NOVOMATIC: Showcasing cutting-edge gaming innovations for the Asian market at G2E Asia 2025 appeared first on European Gaming Industry News.
Latest News
Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees
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RG24seven Virtual Training, a BMM Innovation Group company, and Better Change, Positive Play advocates, today announced the launch of a new training program for UK employees dedicated to keeping crime out of gambling in the UK. The training includes new courses on Anti-Bribery and Corruption, Anti-Money Laundering, and Data Protection. The launch of the new courses continues a commitment by both organisations to bring a new, innovative approach to training for everyone working in the UK market.
Wendy Anderson, Chief Executive Officer of RG24seven Virtual, said, âThe industryâs overwhelmingly positive response to the creation of our UK Safer Gambling training was immediately followed with a wave of requests for similar engaging and comprehensive education on how to keep crime out of gambling.â
Anderson continued, âWe are very pleased to meet the demand for high-quality and effective training to empower those working in the UK, specifically on the important topic of how to keep crime out of gambling and protect operators, regulators, and most important, players.â
Victoria Reed, Founder and Chief Executive Officer of Better Change, added, âWe collaborated with experts from Grace Media, Hippodrome, Luxury Leisure, Metropolitan Gaming, and Midnite to create and present this new training. By bringing together the top experts in the industry, we are sharing the combined knowledge, experience, and expertise to ensure that the gaming industry is safe, sustainable, and fun. We invite all UK gaming organisations to register to gain access to our world-class training for all of their employees.â
Reed added, âWe are proud to partner with RG24seven to deliver high-quality training to UK gambling employees. The success of the training goes beyond its high quality; it resonates with learners because itâs accessible, easy-to-use, and most importantly, created by the industry, for the industry.â
The training by RG24seven and Better Change is now available for the UK gambling industry.
The post Better Change (UK) and RG24seven (US) bring landmark training dedicated to keeping crime out of gambling for UK Gambling employees appeared first on European Gaming Industry News.
28th Annual East Coast Gaming Congress
Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress
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Jim Allen, Chairman of Hard Rock International (HRI) and Hard Rock Digital and Chief Executive Officer of Seminole Gaming, was honored with the prestigious Lifetime Achievement Award at the 28th Annual East Coast Gaming Congress (ECGC). Allen accepted the award in a ceremony at ECGC, the longest-running gaming conference in the United States, in his hometown, held at Hard Rock Hotel & Casino Atlantic City.
Allen is the seventh person to receive this award in the nearly 30-year ECGC history. ECGC honored Allen for his nearly 45-year career which has made him one of the most influential leaders in the global gaming and hospitality industry. During Allenâs tenure, Seminole Hard Rock and HRI have demonstrated exceptional hospitality and financial performance, setting industry benchmarks with their success.
Responsible for all gaming, hospitality and entertainment operations at the Seminole Tribe of Florida (STOF) since 2001, Allen has guided the development of Seminole Gaming into one of the worldâs most successful casino and integrated resort operators, with seven casino locations throughout Florida, including the worldâs first Guitar Hotel, which opened in October 2019.
Allen led STOFâs 2007 acquisition of HRI, the first of a major international company by a North American Indian Tribe, which has expanded its global presence from 46 to nearly 80 countries and over 300 locations including Hard Rock cafes, hotels, casinos, Rock Shops and live music venues.
âThis recognition is a testament to the hard-working team at Hard Rock International and Seminole Gaming, whose dedication and passion have driven our success. I extend my deepest gratitude to the Seminole Tribe of Florida for their continued leadership and am proud of what we have accomplished â from expanding our global footprint, to innovating in the gaming and hospitality industries, and forming incredible alliances with icons in entertainment and sports. This award inspires us to continue pushing boundaries and setting new standards of excellence. Thank you to the East Coast Gaming Congress for this incredible honor,â said Allen.
Allen has led the evolution of the hospitality company that is synonymous with music entertainment to also include sports entertainment, while maintaining its deep-rooted music history. Over the last few years, Hard Rock has established strategic partnerships among the greats of Formula 1, Oracle Red Bull Racing, Lionel Messi, Dale Earnhardt Jr. and local sports teams. In addition, Allen was instrumental in ushering in a new era of gaming in Florida with the introduction of craps, roulette and sports betting to Seminole Hard Rock hotels and casinos.
For the upcoming FIFA World Cup 2026, Allen is serving on the Miami Host Committee Board of Directors alongside a diverse group of leaders in business development, sports management, event planning and community engagement. In 2020, Allen launched the joint venture Hard Rock Digital, an online sportsbook, retail sportsbook and internet gaming platform. Additionally, Hard Rock partnered with the Miami Dolphins ownership to brand Hard Rock Stadium and become the first casino brand to achieve NFL stadium naming rights based on Hard Rockâs perception as a hospitality and entertainment company versus just a casino company.
The American Gaming Association inducted Allen into the Gaming Hall of Fame Class of 2024 for making significant contributions to the industry. The National Association of Minority Contractors (NAMC) recognized Allen as a 2023 Unity Gala Honoree for his exceptional service to MWBE contractors. In 2020, Allen was inducted into the H. Wayne Huizenga College of Business and Entrepreneurshipâs Entrepreneur and Business Hall of Fame at Nova Southeastern University in Davie, Fla. Junior Achievement of South Florida named Allen a Business Hall of Fame Laureate in 2019.
The post Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, Receives Lifetime Achievement Award at East Coast Gaming Congress appeared first on Gaming and Gambling Industry in the Americas.
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