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GGPoker, the World’s Biggest Poker Room, has announced a new strategic agreement with Danske Licens Spil – a subsidiary of Danske Spil. The announcement follows GGPoker’s securement of a new supplier license from the Danish Gambling Authority.

Under the operation of Danske Spil, Danish poker enthusiasts will be able to enjoy GGPoker’s industry-leading poker experience, joining the biggest global community of players and accessing the biggest online tournaments, including exclusive World Series of Poker (WSOP) Online gold bracelet series and live WSOP satellite tournaments, alongside a diverse selection of cash games and innovative game formats.

“We are thrilled to partner with Danske Spil to bring the best poker experience in the world to Danish players. This is a significant milestone for us, and we are excited to welcome Danske Spil’s customers to the world’s biggest poker community. They can now look forward to competing in the best games and biggest tournaments available anywhere,” said Sarne Lightman, Managing Director of GGPoker.

Søren Schneider, iGaming Director at Danske Licens Spil, added: “We look forward to welcoming our Danske Spil poker community into an entirely new poker universe with GGPoker as our new partner and supplier. Within the familiar setting of Danske Spil Poker, our customers will gain access to GGPoker’s international network and world-class features and games. Combining GGPoker’s outstanding software with Danske Spil’s unique poker DNA, we will deliver a world-class poker experience for our players.”

GGPoker’s partnership with Danske Spil will enable players to:

• Enjoy Unique Games & Features: Experience exclusive GGPoker game formats and features such as Rush & Cash, All-In or Fold, Mystery Battle Royale, Spin & Gold, PokerCraft and Smart HUD.

• Compete in the Biggest Poker Events: Play in record-breaking tournaments like the GGPoker World Festival, WSOP Online and the weekly GGMasters series.

• Qualify for Live Festivals: Win seats and travel packages to prestigious live poker events around the world via GGPoker’s WSOP Express satellite tournaments.

The post GGPoker Announces a New Strategic Agreement with Danske Spil appeared first on European Gaming Industry News.

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• GGPoker has launched the ‘Face Off’,  fronted by comedy legend Johnny Vegas, celebrating the drama, tension, and humour of live poker with a bold, cinematic creative approach.

• The campaign repositions GGPoker.co.uk as the home of ‘real players and real emotion’, combining offbeat British comedy with high-impact visuals to shake up a stagnant gambling marketing space.

• Marking a renewed commitment to the UK market, ‘Face Off’ spans digital, broadcast, and live-event activations, signalling GGPoker’s ambition to lead the next era of poker entertainment and brand storytelling.

GGPoker, the World’s Biggest Poker Room, has reignited the UK poker scene with the launch of ‘Face Off’, a new project which celebrates the drama and pure entertainment of live poker, fronted by comedy legend Johnny Vegas.

The campaign marks GGPoker’s most ambitious UK marketing push to date, shining a light on the human side of the game: the bluffing, bravado, rivalry and emotion that make poker far more than just a hand of cards.

Brimming with Vegas’s trademark humour and offbeat British charm, ‘Face Off’ delivers a cinematic look and feel rarely seen in poker advertising. The creative mixes character-driven comedy with moments of high-stakes intensity, capturing the personality and unpredictability that define real poker.

Developed with leading creative partners, the campaign sets out to reimagine how poker is portrayed in the UK, positioning GGPoker.co.uk as the home of genuine competition and real players. It’s designed to connect with everyone from casual fans to seasoned grinders, and to show poker as something social, human and alive with character.

The rollout will span digital, broadcast and live activations across the UK and Ireland, with exclusive content, social challenges and player-focused experiences bringing the ‘Face Off’ world to life:

• Digital: Search, SEO, META, Snap, X, PGM, YouTube

• Audio: talkSPORT, ACAST, Sports Social

• TV: BVOD, Cinema, CTV

• Outdoor: High-impact displays and standard BAU executions

• PR: Stunts and live events with celebrity involvement, WSOP Poker Event coverage, and story seeding to highlight real player experiences

• CRM: Email, SMS, and retargeting campaigns, all optimised to enhance the player experience.

Angela Martin, Head of Marketing UK & Ireland at GGPoker said: “With ‘Face Off,’ we wanted to remind people why they fell in love with poker in the first place. It’s not just about the cards; it’s about the tension, and the moments of genius (or madness) that make it such a uniquely human game.

“Johnny Vegas is not just a legend of comedy, his name says it all. It brings a touch of Vegas flair to the UK poker scene, while keeping it witty and completely human. ‘Face Off’ is our way of saying that poker should be fun, social, and full of personality again. This is GGPoker doubling down on the UK and on the players who make the game what it is.”

The post JOHNNY VEGAS LEADS GGPOKER’S BOLD NEW ‘FACE-OFF’ PROJECT TO BRING THE DRAMA, TENSION AND THRILLS BACK TO BRITISH POKER appeared first on European Gaming Industry News.

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