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iGB L!VE reaches new heights with 2024 attendance up 35% year-on-year

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iGB L!VE has confirmed its’ status as iGaming’s fastest growing and most valuable business exhibition, with the last edition to be held in Amsterdam prior to the 2025 relocation to London attracting a record 9,788 visitors from 131 nations. 

The unique attendance, which generated more than 20,400 show floor visits over the two exhibition days, represented a 35% year-on-year increase and was nearly double the 5,022 who were present at iGB L!VE 2022.

Reflecting on the historic event iGB Portfolio Director Naomi Barton said: “This was the best possible way to say a massive thanks to the team at the RAI Amsterdam for all of their fantastic support and their contributions in helping to ensure iGB L!VE’s status as the most popular and valuable showcase for the international iGaming industry.

“I am delighted that industry professionals turned out in record numbers to participate in what was the biggest ever edition of iGB L!VE, delivering over 300 exhibitors and sponsors.

“The world-class exhibitor line-up was complemented by high profile features including the first iGB L!VE LaunchPad which was won by Match Hype whose product focused on delivering AI driven videos for sports matches and iGB ASCEND, iGB L!VE’s mentoring and leadership initiative aimed at supporting women early in their gaming careers.

“The first Sustainable Gambling Zone showcased the latest thinking on safer gambling, and the 21 session Conference Program featured over 50 thought leaders and industry disrupters.

“Highlights of the Conference Program included an opening address from Michel Groothuizen, the recently appointed chair of the Dutch regulator Kansspelautoriteit, an Operator Key Note delivered by Sam Sadi, CEO of LiveScore Group and a presentation by Travis Geiger, CXO and Co-Founder of LA-based sports betting marketplace and affiliate WagerWire.”

Looking ahead to iGB L!VE’s relocation to London, Naomi Barton added: “There’s no doubt that we are moving to ExCeL London in the best possible shape having set new records across the board.

“Our vision is to take the show to a whole new level as the industry continues to scale. By 2028 we aim to grow iGB L!VE to 30,000 visitors and 550+ exhibitors and sponsors. We are working in partnership with an industry Advisory Board, made up of the most influential and pioneering stakeholders In order to realise the show’s vision.

“The new home at ExCeL London has established a fantastic track record of helping events to fulfil their potential and all of the building blocks are in place for iGB L!VE to achieve the type of growth targets that our stakeholders want, as well as delivering on the business value that they need.”

The post iGB L!VE reaches new heights with 2024 attendance up 35% year-on-year appeared first on European Gaming Industry News.

2025 Gaming in Germany Conference

Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference

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In two weeks, operators, industry analysts, and legal experts will once again gather in Berlin to attend the 2025 Gaming in Germany Conference. This year’s event will take place on Tuesday, November 11.

Key topic: Evaluation of 2021 State Gambling Treaty

The 2021 State Gambling Treaty (GlüStV 2021) is currently being evaluated by the German federal states, with a final report expected next year.

The outcome of this evaluation will determine to what extent Germany’s iGaming regulatory framework will be adjusted to reflect market realities. Already, it appears that certain things the industry has been clamoring for – e.g., easier game certification – will become a reality.

While the industry will certainly not get everything it wants, the direction of regulatory development could be toward improvement.

Willem van Oort, Founder of Gaming in Germany commented: “This year’s Gaming in Germany Conference is where important discussions will take place on which regulatory goals to pursue. Major stakeholders, including operators, trade associations, and the regulator, are all coming. I think this underscores the importance of our event. Moreover, it is the only conference aimed at the German market where both domestic and international stakeholders show up to connect and share insights and information. If you want to help shape the conversation and meet key stakeholders, Berlin is the place to be.”

Breakout program

In addition to high-level regulatory and policy-related information, the 2025 Gaming in Germany Conference also offers highly practical information on topics such as data compliance, game certification, RG, live casino, eSports, and much more. Breakout sessions will be hosted by trained experts and are highly interactive.

Agenda & registration

The 2025 Gaming in Germany Conference takes place at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.

The event’s agenda – including breakout program – is available here.

Registration for the 2025 Gaming in Germany Conference is now open.

The post Evaluation of State Gambling Treaty key topic at 2025 Gaming in Germany Conference appeared first on European Gaming Industry News.

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Alina Lambe Chief People and Operations Officer Parimatch

Parimatch drives global expansion at SIGMA Rome 2025

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Parimatch, the global entertainment and betting company, and official partner of Manchester United, UFC, and Leeds United, is joining SIGMA Rome 2025, as its ramps up global expansion and hiring plans.

Guests will step into the iconic vibe of NYC Times Square that Parimatch will bring to Rome. A specially designed space with giant screens, live action, and music will fully immerse guests in non-stop live broadcasts and engaging activities.

For partners and guests, the event offers vibrant networking and a real chance to discuss business and explore partnerships on the spot with top experts from Parimatch

The presence of Parimatch’s Talents Team is also about effective hiring and giving candidates a unique chance to face the brand and step into its culture.

“Events like SIGMA prove that the best connections aren’t made in meeting rooms, but on the ground, with people who share our drive. We are not just chasing new deals — we are hunting for new talent. Our hiring team is raising the bar, going all in on expansion and targeting key strategic roles like Business Development Manager (Payments & Market Entry) — and other A-level players ready to shape the next chapter of Parimatch.”Alina Lambe, Chief People and Operations Officer, Parimatch.

“We’re attending SiGMA to connect directly with affiliates, partners, and the full Parimatch team. It’s a great opportunity to turn online relationships into real conversations, discuss scaling partnerships, explore custom growth opportunities, and share strategic insights. Visitors will have a chance to meet our key players in 1-on-1 sessions and gain valuable market insights that I’ll be presenting on the main stage. Every moment at SiGMA is designed to engage, inspire, and highlight the scale and vision of our brand.”Maxim​​Makovetskyi, Head of Affiliates, Parimatch Affiliates.

What is more:

  • Parimatch Affiliates – Let’s talk partnership
  • Talents – Join the team. We Hire You Win.
  • Marketing – Collaborations, promo campaigns, and interviews
  • Payments – Solutions and partnership opportunities
  • Brand/PR – Co-create media activations and stories

Join the power of Parimatch. Come and experience our bold vision at SIGMA Rome 2025, November 4–6, Booth 5028-1.

The post Parimatch drives global expansion at SIGMA Rome 2025 appeared first on European Gaming Industry News.

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Affiliate Industry

MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe

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SiGMA Europe is one of the most significant events in the iGaming industry. This year, the event is taking place in Rome and will bring together over 30,000 attendees, 1200 sponsors and feature four stages with 550+ top speakers.

On November 05, in partnership with MelBet Partners & Affiliates, former MMA legend and World Champion Kamaru Usman will join the event as a special guest. At booth 5067G attendees of SiGMA Central Europe have the chance to take photos, hear insights and what it takes to rise to the top on a global stage.

During the conference, there will be two activities available for guests at MelBet’s booth:

Punch Challenge. Anyone can come to the booth on November 4 and test their punching power. The person with the strongest punch will have the honour of competing against Kamaru Usman himself.

Want to get exclusive merchandise and take a photo with the MelBet Partners & Affiliates championship belt? Visit the booth. Follow MelBet’s official Instagram account and take a picture with the belt. Those who post a story with the championship belt and tag MelBet will automatically be entered into a drawing for exclusive UFC-themed merchandise.

There will also be a private party, Triumph of the Gladiators, exclusively for the partners and representatives of MelBet Partners & Affiliates, which Kamaru himself will attend. This evening will be an epic event, where history and modernity merge into one.

The post MelBet Partners to Bring UFC Champion Kamaru Usman to SiGMA Central Europe appeared first on European Gaming Industry News.

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