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How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook

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Affiliate marketing is a key strategy for online casino operators in 2024, often accounting for 50-80% of player acquisition. SOFTSWISS, a global tech expert with over 15 years of experience providing innovative iGaming solutions, is sharing a free ebook, ‘How to Market Online Casino.’

The ebook provides an in-depth look at various marketing channels, tactics, and the challenges operators face, sharing best practices to navigate daily marketing activities effectively.

The piece relies on a comprehensive survey of leading casino operators and industry stakeholders. Coupled with the extensive expertise of the award-winning SOFTSWISS Marketing team, the ‘How to Market Online Casino’ guide is designed to push the boundaries of casino promotional strategies.

One of the non-obvious strategies described in the ebook is the use of Alternative Dispute Resolution (ADR) platforms as partners to build trust with the audience. According to SOFTSWISS clients, promoting player trust is a crucial aspect of a successful online casino marketing strategy. Partnering with ADR providers not only aids in dispute resolution but also boosts brand credibility and player trust.

Another beneficial strategy emphasised is the focus on player uniqueness. Rather than imitating big casinos, operators should craft gaming experiences that are unique and tailored to their target audience, ensuring a distinct and engaging online casino experience.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, comments: “In the ever-evolving landscape of online casinos, where Google updates, new regulations, and rising costs challenge operators, it’s vital to remember that the core of any online casino is its brand. A strong brand is what players remember, what makes them return, and what defines your reputation among players and competitors.”

This year, SOFTSWISS has published two more free insightful ebooks. The iGaming in South Africa market overview sheds light on the peculiarities of the South African gambling market. The Sportsbook Budget Calculator contains the best practices for sportsbook launching, and the P&L calculator is ready-to-use for project costing.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post How to Market Online Casino in 2024? SOFTSWISS Shares Free Ebook appeared first on European Gaming Industry News.

EEGaming.org

Welcome to the Team: Joe Ewens Joins EEGaming.org

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Some partnerships take a few emails. Some take a few years. And then there are the ones that quietly build momentum from 2017… until one day you look at each other and say, “Alright, let’s do this properly.”

We’re proud to officially welcome Joe Ewens to the HIPTHER team, where he will play a leading editorial role at EEGaming.org – our premier B2B platform and the definitive Intelligence Hub for industry leaders.

If you’ve been around the European gaming ecosystem for more than five minutes, you already know Joe. Sharp analysis. Direct questions. No fluff. Just substance. The kind that makes boardrooms slightly uncomfortable, in the best possible way.

What Joe Will Be Doing

At EEGaming.org, Joe will:

  • Deliver weekly articles and breaking news
  • Cover European market insights, trends, and jurisdictional analysis
  • Provide structured, forward-looking commentary on regulatory and commercial developments

In short: more signal, less noise.

But that’s not all.

Joe will also take a central role in our iGaming Exchange virtual meetups, where he will:

  • Act as host and moderator
  • Bring the latest discussion topics and jurisdictions to spotlight
  • Help elevate conversations beyond the usual “market update” routine

Expect sharper debates. Deeper dives. Fewer recycled slides.

EEGaming.org continues to evolve as the intelligence layer within the HIPTHER ecosystem—bridging regional heritage with global innovation. With Joe on board, that bridge just got a lot stronger.

We’ve known each other since 2017. We’ve shared panels, conversations, debates, and probably a few industry déjà vu moments along the way.

Now we build together.

Welcome to the team, Joe.

Let’s raise the standard.

The post Welcome to the Team: Joe Ewens Joins EEGaming.org appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Kiron Interactive

Kiron Interactive appoints Ramiro Atucha as Board Advisor for LATAM expansion. 

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Kiron Interactive has appointed industry veteran Ramiro Atucha as a Board Advisor to support the company’s expansion into the Latin American market.

Ramiro, founder of Leander Gaming and Vibra Gaming, most recently established Atucha Strategic Advisory, which advises technology and gaming businesses on regional growth, market development, and long-term positioning.

In his new role at Kiron Interactive, Ramiro will leverage his extensive LATAM experience to guide the leadership team, offering strategic insights and regional expertise as the company continues to expand its footprint in Latin America.

Leadership Perspective

Steven Spartinos, Co-CEO at Kiron Interactive, commented:

“Latin America is an important growth region for Kiron. Ramiro brings valuable regional perspective and experience, and we are pleased to welcome him as a senior advisor to our leadership team as we continue to build our presence across LATAM.”

Ramiro Atucha, Founder of Atucha Strategic Advisory, added:

“Kiron has a strong global reputation and a clear long term vision. I am pleased to support the board and leadership team as they continue to explore and develop opportunities in Latin America.”

Strengthening LATAM Strategy

The appointment underlines Kiron Interactive’s commitment to strategic growth in Latin America, combining its global expertise with local insights to enhance market presence, player engagement, and long-term regional success.

With Ramiro’s guidance, Kiron aims to accelerate its LATAM expansion, tapping into emerging opportunities while continuing to deliver innovative virtual gaming experiences across the region.

The post Kiron Interactive appoints Ramiro Atucha as Board Advisor for LATAM expansion.  appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 BiG Africa Summit Awards

QTech Games wins Best Innovation at the 2026 BiG Africa Summit Awards

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QTech Games, a leading game aggregator for emerging markets, has won the Best Innovator Award (Shining Savannah Award) at the 2026 BiG Africa Summit in Gaborone, Botswana. The award was presented during a gala ceremony at the Grand Palm Hotel Casino and Convention Resort, where QTech Games beat strong competitors, including BetConstruct, Skilrock, and GlobaLab.

The Shining Savannah Award celebrates “groundbreaking innovation and technological innovation,” recognising companies that have delivered tailored solutions for the African iGaming market while excelling in user engagement and sustained growth over the past 12 months.

QTech Hybrid: Bridging Retail and Digital Betting

QTech’s innovation highlighted at the awards is QTech Hybrid, which enables players to seamlessly switch between traditional retail and digital play. A successful rollout across Soccabet’s 200-outlet network in Ghana demonstrates how the platform combines an AI-powered casino lobby (QTech Play) with a retail management system and an integrated Agent Management System (AMS).

The system simplifies transactions for operators and players alike, enabling deposits, withdrawals, and gameplay from both in-store and personal devices, helping operators scale their brick-and-mortar networks online.

Celebrating Excellence in African iGaming

The BiG Africa Summit recognises outstanding contributions to the continent’s iGaming and sports betting industry, from operators and technology innovators to regulators and distributors. The event showcases those who ensure a rich, engaging, and locally relevant gaming experience across Africa, the world’s second-most populous continent.

QTech Games CEO Philip Doftvik said:

“We’re delighted to have bagged another notable award for the best overall innovation in Africa over the past 12 months. Being shortlisted in such good company was already a feather in our collective cap, but victory provides the ultimate coup, validating our huge and ongoing growth in Africa with innovations like QTech Hybrid and QTechLabs.

“This win is testimony to our diligent team at QTech, and to the ever-evolving group of innovative suppliers that our offering represents. It’s a real team effort. We’ve made our name as the go-to aggregator for emerging markets and we remain committed to rolling out top-class content and retail innovation that drives new revenues for our worldwide partners across Africa and beyond.

“Being recognised for our innovation, impact and bottom-line results – to name just a few of the key judging criteria – will only embolden our expansive African mission. It’s also indicative of QTech’s broader strategic direction across emerging markets, where we are setting the gold standard and defining the future of the online casino industry, with an established reach throughout and outside of Africa.”

The judging panel added:

“This year, the calibre of nominations was exceptional, making the selection process extremely competitive. Being recognised not only as a finalist but also the market leader in Africa for its relentless innovation in our prestigious Shining Savannah category, highlights the outstanding impact and achievements QTech Games has made within the industry.”

QTech’s Commitment to Emerging Markets

The award underscores QTech Games’ mission to expand retail and digital iGaming solutions across Africa and other emerging markets, providing operators with innovative tools that enhance player engagement, streamline operations, and support sustainable growth.

By combining AI-driven personalisation, seamless retail-to-digital integration, and advanced management systems, QTech is shaping the future of the online casino and sports betting industry across Africa.

The post QTech Games wins Best Innovation at the 2026 BiG Africa Summit Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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