Latest News
Innovative Technology launch Alerts App for age restricted access
Innovative Technology (ITL) have recently launched a Alerts App to complement their product range which provides access control to age related products, services and venues. Customers who use ITL’s age and identity verification solutions can now enable remote alerts to a mobile device when an age check is required.
ITL Product Manager, Dr Andrew O’Brien said, “We have several AI-based age check solutions that can be used at different touchpoints within an organisation. The app links all devices deployed at various locations on the premises. If we take a casino for example, ICU Lite can be fully integrated in a gaming machine to prevent underage play, and a standalone MyCheckr device can be deployed at the entrance picking up anyone underage trying to enter. Both can talk to the Alerts App to send notifications to staff that someone potentially underage is either entering the premises or trying to play on a machine. The Alerts App can be installed on an android phone or tablet, allowing instant communication and centralised management of all connected devices. Any customers already using our age check technology who would like to trial the app can contact their sales representative for more information”
Park Holidays UK are a great example of how the new app, connected to a MyCheckr, is being utilised to prevent children entering Adult Gaming Centres (AGC), alerting staff of any attempted underage entry. Jay Muzzell, Head of EPOS, AV & Security for Park Holidays UK Ltd said, “Adding MyCheckr with the Alerts App into the first two parks will help us to bolster our Challenge 25 policy and makes it easier for staff when deciding if they need to ask customers for ID.”
ITL are also successfully trialling the Alerts App with tobacco agents, operators of casinos, and motorway service stations with gaming areas.
Explaining the features in more detail Andrew said, “The app informs staff of any pending age approval requests which they can either accept or deny remotely without having to leave their post. If a physical ID check is needed, it clearly highlights the location of the pending request. As with all our age check devices, no personal data is ever stored so privacy is assured. The app also logs all activity, providing evidence of age checks performed, time and location. This electronic record is created automatically, and a report can be produced for compliance audits. Young looking staff can also be pre-approved to stop them activating an alert. Not only does this technology help prevent minors accessing age restricted areas and services – it also enhances the overall customer experience and improves staff efficiency.”
Concluding Andrew said, “With ongoing government regulations regarding the tightening of age verification in the gambling sector, the need and uptake of automated age check technology will undoubtedly increase. We can assist by providing a tool which is dependable, accurate and affordable. And to complete our offering, with the Alerts App we can put notifications, information and remote management capabilities in the hands of store or venue staff to elevate access control management.”
The post Innovative Technology launch Alerts App for age restricted access appeared first on European Gaming Industry News.
155.io, the live content studio built for a mobile-first world, has appointed Raúl Cué as Head of Integration to accelerate its mission of bringing chaos-fueled content to the next-gen of players.
With extensive iGaming experience, Cué joins the 155.io team to help operators and aggregators seamlessly connect with the studio’s 24/7 live portfolio, featuring Marbles.io, Stairpon
Raúl Cué, Head of Integration at 155.io, said: “It’s rare you see a company in this space do something truly unique and that instantly drew me to Sam and 155.io. They’ve quickly curated a revolutionary portfolio of titles where my goal is elevating the integration experience for operators and aggregators. I’m looking forward to being in Lisbon for the SBC Summit where we’re bringing our live chaos to the show – watch this space!”
He will also support partners in quickly making these cutting-edge titles live, whether through Hub88.io or via simple direct integrations. Cué’s role extends to working with providers to identify and implement practical solutions, ensuring integrations are efficient as well as impactful, sustainable, and future-ready.
Cué joins 155.io from Live Casino provider EEZE, bringing an impressive track record across Live Casino, Slots, and the sweeps market.
Sam Jones, CEO of 155.io, commented: “Welcoming Raúl to the 155.io set-up adds real momentum to the significant progress we’ve made. His expertise will help us bring even more chaos, flipping the tables on real-world, awesome content that the new wave of players love. He’s exactly who we need to drive the next growth stage.”
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Latest News
First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network
First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.
Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.
Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash Deluxe, Gems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”
Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.
Partnership Benefits
Faster time to market for Zillion Games releases
Access to high-quality visuals, game sheets, and demo tools
Enhanced compliance and Accuracy Management features
Support for expansion into new regulated markets
The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.
“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”
Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”
The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.
MightyTips has been shortlisted for the Sports Affiliate category at the EGR Operator Awards 2025, one of the industry’s most respected events celebrating excellence in online gaming.
Over the past year, MightyTips has continued to strengthen its position as a trusted partner for sportsbooks worldwide, expanding into new markets and delivering innovative content formats to enhance user engagement. The nomination reflects the company’s commitment to providing bettors with reliable insights, comparison tools, and exclusive content that connects them with the best betting opportunities.
Operated by SEOBROTHERS, MightyTips has also introduced fresh features, including redesigned bonus listings, faster daily predictions, and exclusive interviews with sporting icons. These initiatives underline the brand’s dedication to combining affiliate expertise with media presence.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “This nomination is a testament to our teams’ efforts to innovate while maintaining the highest standards of performance, transparency, and user experience. We are proud and determined to win in this category.”
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