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Dizplai acquires gaming platform, PickGuru

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  • Acquisition of PickGuru creates a new division, Dizplai Gaming
  • New division to strengthen Dizplai’s end-to-end offering with new level of services to Dizplai clients

Dizplai, a leading media experience company, trusted by global sports rights holders, brands, betting companies and broadcasters to transform passive audiences into engaged communities, has today announced the 100% acquisition of PickGuru, the most customer-centric, free to play, gaming platform on the market.

PickGuru provides smart solutions that drive audience and commercial objectives for today’s multi-channel bookmakers, publishers and rights holders. PickGuru’s solutions enable partners to quickly and easily create predictor and fantasy games for their platforms, and drive both deeper engagement and commercialisation opportunities.

The acquisition brings together two innovators in the fan engagement space, creating the new division, Dizplai Gaming. This division will expand Dizplai’s end-to-end offering and drive even greater experiences for fans across both first and second screens.

“We fundamentally believe that when audiences are compelled, through a gamified approach, to interact, it makes content more engaging, more commercially valuable, and enables it to grow and, ultimately, retain audiences,” said Ed Abis, CEO Dizplai. “The acquisition of Pickguru as a business, and the team of people who will join Dizplai, will enable us to supercharge that approach, offering a whole different level of services to our clients, thus driving our overarching strategy.”

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Paul Watkins, PickGuru: “Dizplai and Pickguru have a collective vision, and this acquisition enables us to accelerate product developments that enables us to build on the Dizplai mantra of “Gamifying the Game”. Fans want to be part of the action and love predicting outcomes, collectively we can deliver on this. Watch this space!”

Paul Cobley, PickGuru: “The Pickguru platform was built on the principle of flexibility. We are committed to enabling our partners to quickly and easily create gamified experiences for their platforms that drive both deeper engagement and commercialisation opportunities. This is an extremely exciting time for us.”

Following the acquisition of PickGuru, Dizplai announced two new senior roles, in line with the growth of the business, with Paul Watkins as Chief Financial Officer and Paul Cobley as Director of Gaming.

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, TNT Sports, Manchester City, Liverpool FC, SuperTri, William Hill and The United Stand.

2024 has been a big year for Dizplai:

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  • Launched Dizplai Creative, a new creative agency focused on driving greater audience engagement and brand value through content innovation and technology
  • Announced by Comcast as one of the ten startups chosen for the 2024 Comcast NBCUniversal SportsTech Accelerator program, powered by Boomtown.
  • Winner of the Best Technology for Match Day Operations and Experience award at the 2024 Sports Technology Awards

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Aquisitions/Mergers

Nazara Acquires UK-Based PC & Console Gaming Publisher Curve Games For INR 247 Crores

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Nazara Technologies Limited, India’s only publicly listed gaming company, announced the acquisition of 100% ownership in Curve Digital Entertainment Ltd (“Curve Games”), a highly reputed UK-based publisher of PC and console games for INR 247 crores (GBP 21.7 million).

This strategic move strengthens Nazara’s presence in gaming, unlocking access to platforms, genres, and geographies in the US $100 bn+ global PC and console gaming market. The acquisition is consistent with Nazara’s established business strategy of building a diverse portfolio of businesses through targeted acquisitions across interactive gaming and sports media.

Curve Games brings a robust publishing track record, with globally recognized titles that have collectively seen over 100 million downloads. Its presence spans key gaming markets including North America, Asia Pacific, and Europe.

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In calendar year 2024, Curve generated INR 263.5 crores (~GBP 24.4 million) in revenue,  EBITDA of INR 114.4 crores (~GBP 10.6 million) and PBT of INR 49.6 crores (~GBP 4.6 million).

Strategic Fit with Nazara’s Vision

The acquisition is aligned with Nazara’s ongoing efforts to strengthen its global publishing capabilities, and follows a series of similar strategic transactions executed over the years, reaffirming Nazara’s commitment to long-term, value-driven growth through the gaming lifecycle. Curve’s publishing capabilities in the PC and Console space and its diverse portfolio will accelerate Nazara’s global ambitions and enable cross-platform IP development with long-term value creation.

Commenting on the acquisition, Nitish Mittersain, CEO of Nazara Technologies, said: “Curve’s proven expertise in PC and Console publishing makes them an ideal partner as we expand our focus beyond mobile into high-quality, cross-platform gaming. This acquisition deepens our capabilities, brings exceptional IP into our fold, and strengthens our mission in building Nazara as a global gaming powerhouse from India. Curve will also serve as a gateway to the world for Indian game developers.”

Stuart Dinsey, Executive Chairman of Curve Games, added: “Joining the Nazara family is an exciting new chapter for Curve. Nazara’s ecosystem, access to emerging markets and long-term orientation make them a strong strategic partner. We are aligned in our vision of building a leading global indie publishing platform, and we look forward to the next phase of growth together.”

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Aquisitions/Mergers

MAKE AGENCY INCREASES SPORTS BETTING AND iGAMING POSITION WITH STRATEGIC ACQUISITION OF INDUSTRY SPECIALIST TWO-UP

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Make Agency (in conjunction with DXG Group), through its subsidiary, Two Up Investments, Ltd, has announced the acquisition of the assets of digital product agency Two-Up.

Make Agency, a leading London-based digital creative agency, has strategically acquired the assets of Two-Up Agency, a specialist digital product business renowned for its work within the sports, sports betting, and iGaming sectors. This acquisition significantly expands Make Agency’s capabilities and reinforces its commitment to delivering cutting-edge digital solutions to clients within these key industries.

The acquisition brings Two-Up’s established expertise and track record in creating innovative digital products to Make Agency. Based in London and Poland, Two-Up provides technical solutions to prominent online gaming brands, offering best-in-class technology tools and in-depth market knowledge to clients including Stats Perform, At The Races, and NewsUK.

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Two-Up’s proficiency in user experience, user interface, design and development – alongside a deep understanding of the specific demands of the sports-betting and iGaming sector – perfectly complements Make Agency’s existing creative and strategic marketing strengths.

Industry experts join forces

The acquisition unites two industry experts: Robbie Morris, the former CEO of Two-Up, and Eugene Delaney, the COO of Make Agency, who will now also take on the role of Managing Director for Two-Up.(Ex-Podium/PA Media, Spotlight Sports Group and Flutter).

“We are pleased to integrate the valuable assets and expertise of Two-Up into the Make Agency family,” said Eugene Delaney. “Their specialised knowledge and impressive portfolio within the sports, betting, and iGaming sectors will be invaluable as we continue to grow and enhance our offerings in these key verticals. This acquisition allows us to provide our clients with an even more comprehensive suite of digital solutions, specifically tailored to the unique demands of this dynamic market.”

Robbie Morris added, “Joining forces with Make Agency represents an exciting new chapter. We are eager to integrate our expertise and collaborate with their talented team to deliver exceptional digital experiences for clients within the sports and gaming landscape. We believe this union will create significant synergies and allow us to continue to deliver innovative solutions in this specialised area.”

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Nazara’s subsidiary Absolute Sports acquires TJRWrestling.net and ITRWrestling.com

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Absolute Sports, a subsidiary of Nazara Technologies and the parent company of Sportskeeda.com, announced today that it has signed definitive agreements, subject to closing conditions, to acquire two IPs, TJRWrestling.net and ITRWrestling.com. These business assets will be acquired from Titan Insider Digital. These IPs add to the already dominant global position of Absolute Sports in the combat sports publishing industry.

TJRWrestling and ITRWrestling established in 2009 and 2020 respectively, have built a robust audience base within the wrestling fan community through their high-quality and in-depth combat sports news and content coverage. Together, they currently attract 1.7 million monthly active users and generate 4.6 million monthly pageviews, predominantly from North America. They generated $722K (~INR 6.1 crore) in revenue in 2024.

The transaction, valued at $1.25 million (~INR 10.5 crore), will be an all-cash asset purchase via the company’s U.S. subsidiary, Sportskeeda Inc., and is expected to close within the next 45 days.

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This strategic acquisition bolsters Sportskeeda’s position in the combat sports segment and expands its presence in the U.S., home to the world’s largest pro-wrestling fanbase. The integration of these platforms will also create deeper engagement opportunities for fans and advertisers across digital formats.

Ajay Pratap Singh, CEO of Absolute Sports, commented: “ITRWrestling and TJRwrestling are two of the most respected voices in the global wrestling community. This acquisition aligns perfectly with our vision to be the leading go-to destination for wrestling content worldwide. It also reinforces Absolute Sports’ dedication to expanding its footprint in the fast-growing U.S. media market through a targeted and impactful M&A strategy.”

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