partnerships
Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together
Offering multiple solutions for operators, Atlaslive, a leading B2B software provider in the iGaming industry, continuously surprises its clients with new enhancements and opportunities for their business. Atlaslive is excited to announce its partnership with Kiron, a top virtual sports provider.
Focusing on satisfying the end-user’s needs is the driving force to improve more and more and search for new opportunities and ways to enhance user experiences. After all, the world doesn’t stand still; people live alongside new technologies, and Atlaslive moves alongside them, invisible to the human eye, yet with dynamic and live tech facilities to deliver new opportunities and experiences in the iGaming world for operators and players.
Lidiia Vakulenko, COO of Atlaslive, shared her thoughts on this partnership, ‘We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting. And it’s no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there’s 100% availability — you can place a bet from a browser or an app at any time. Typically, the duration of a virtual game is much shorter than a real one, so in just a few minutes, you can experience a lot of excitement and find out if your bet has paid off.
Kiron Interactive will help us expand betting options and provide more entertainment for users. The Atlaslive Platform has enhanced diversity in our gaming portfolio, which will bring our clients more bets in the virtual sports category and increase the player base.”
Kiron Interactive is a leading global technology and software company, specializing in creating and providing top-tier virtual sports and numbers games. Kiron’s virtual sports offerings are designed as alternatives or complements to traditional sports betting, featuring a diverse schedule of events that allows for continuous in-play betting opportunities every two minutes.
Steven Spartinos, Kiron co-CEO, said: “Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.
“Virtual sports is a rapidly growing segment of the market, in which we have over 20 years of experience. We have carefully cultivated a portfolio of games that will no doubt resonate with players utilising Atlaslive’s partnered operators. The collaboration will expose more players to Kiron’s immersive games, while also ensuring customers have a fully optimised offering.”
To find out more about Atlaslive’s iGaming Platform and available solutions, get in touch via: https://atlaslive.tech/contacts
The post Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together appeared first on European Gaming Industry News.
Latest News
Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players
Playzia, a rapidly growing force in the iGaming industry, is thrilled to announce a landmark partnership with Midnite, one of the UK’s fastest-growing operators. This agreement significantly expands Playzia’s presence in the UK’s highly competitive and regulated market while delivering a wave of new, engaging content to Midnite players, headlined by Playzia’s new Love Island games.
As part of this strategic deal, Midnite will offer its UK players access to Playzia’s full portfolio of in-house developed titles, including player-favorites such as Grand Ocean Megaways™, Zeus’s Thunderstrike, Billionaire Buffalo Hold ‘n Win, and Piggy Clusters.
The partnership will also introduce Midnite’s audience to Playzia’s much-anticipated Love Island-branded content, launching this summer to coincide with the 2025 season of the hit ITV Studios reality show. The recently launched flagship title, Love Island – Love in a Spin, is an exclusive online slot created under a three-year licensing agreement with Zoo 55, part of ITV Studios, which will produce a total of 10 Love Island Games.
Joe Caetano, Head of Commercials at Playzia, commented on the partnership: “Teaming up with Midnite is a significant milestone as we expand our footprint in regulated markets, particularly the UK. Midnite is known for delivering cutting-edge betting experiences to its players, making them an ideal partner for our games. We are especially excited to bring our new Love Island titles to their platform just in time for this summer’s series. It is the perfect moment for UK players to step into the villa and experience something truly unique.”
Midnite’s Senior Casino Manager, Chelsea Pinho, said: “We are constantly striving to enhance the Midnite casino experience for our players and this partnership adds to our rich offering of content. We are particularly excited to offer a selection of Love Island games – including Love in a Spin – and I am sure they will be a perfect match for our players. At Midnite, we are passionate about bringing fans closer to the games they love – or in this case a TV show they love.”
This latest agreement further cements Playzia’s reputation as an innovative, top-tier content supplier with a roadmap that spans slots, crash, instant win, table, and probability-based games. With its strong focus on localised, branded content and new gameplay mechanics, Playzia is poised to deliver unforgettable experiences to players in the UK and beyond.
The deal also follows Playzia’s recent industry recognition, with nominations in the Slot Supplier (Under 5 Years) and Software Rising Star categories at the prestigious EGR B2B Awards 2025.
The post Playzia secures strategic UK market deal with Midnite, bringing Love Island-themed games to players appeared first on European Gaming Industry News.
CT Gaming and Palms Bet are partnering again, and this time it is about the introduction of Diamond King 4 in the gaming halls across the country. As of now, 56 gaming machines featuring the multigame have already been installed, with the total number expected to exceed 70 in the coming weeks. The installations cover key locations including Sofia, Burgas and Veliko Tarnovo. At some of the locations, the thrilling multigame is paired with EZ Modulo slot cabinets, while others chose the EZ Modulo Tower cabinets. These combinations are fully possible, as the Diamond King 4 compatibility allows it. This project marks a significant milestone in the ongoing partnership between CT Gaming and Palms Bet.
With the installation of Diamond King 4, visitors to Palms Bet gaming halls can now enjoy enhanced graphics, modern themes and immersive gameplay that meet the expectations of today’s players. The multigame includes 40 titles, 20 of which are linked to a progressive jackpot, along with features such as the Buy Bonus version of the most popular game – Duck of Luck, and the revamped Diamond Tree Deluxe jackpot. Unlike previous versions, players can now win any of the three jackpot levels directly from the base game, while cascading white and pink diamonds offer exciting rewards with every spin.
“We are pleased with the successful rollout of installations in partnership with Palms Bet. Thanks to this collaboration, more and more players across the country will have access to the premium gaming experience that Diamond King 4 delivers,” said Biser Bojanov, CEO of CT Gaming.
The post Over 70 Diamond King 4 Installations in Palms Bet Gaming Halls appeared first on European Gaming Industry News.
Joe Solosky
NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing
The past month marked a pivotal moment in NASCAR’s push toward innovation as NASCAR and nVenue worked to deliver a new way to watch the race. Using nVenue’s in-race betting product to focus on head-to-head matchups, nVenue’s real-time predictive probabilities for each matchup were integrated into the race broadcast.
NASCAR and nVenue have worked together since 2023 and recently reached a multi-year agreement to extend their partnership. As a data partner, nVenue has built a live betting product that allows fans to bet on hundreds of markets during races. nVenue worked with NASCAR to build out live head-to-head markets for each matchup of the In-Season Challenge.
nVenue integrated its proprietary artificial intelligence and machine learning platform for live sports with the In-Season Challenge broadcasts. The integration kicked off during the opening race of the In-Season Challenge and continued throughout the Challenge, delivering a new level of real-time insight directly into the broadcast experience.
At the same time, fans across the world were able to place bets in real-time on head-to-head driver matchups, stage winners, and dozens of new in-race markets, marking a historic first for the sport.
Behind the scenes, nVenue’s commitment to execution was on full display. Co-Founder and Chief Sports Officer, Bruce Sears, was in the production control room for the opening race, working hand-in-hand with multiple teams and resources required to bring the integration to the air.
“nVenue has been a fantastic data partner. One of the great things about nVenue’s partnership is in addition to the live betting product it has built, nVenue has the ability to turn odds into probabilities that can be shown on live broadcasts to further promote fan engagement. This lined up well with the format of the In-Season Challenge, allowing us to provide fans with a way to follow the live probabilities of each matchup throughout every lap of the race,” said Joe Solosky, NASCAR, Managing Director, Sports Betting.
“nVenue’s real-time predictive probabilities came to life during live NASCAR racing to provide a richer experience of the sport, for fans watching, betting, or both. The nVenue platform meets the incredibly demanding speed and precision required for motorsports, but also sets a new standard for fan engagement and in-race betting. It’s a testament to our team’s unparalleled expertise in bringing such complex, data-driven innovation to market at scale. Innovation has only just begun, and we are excited to continue this work with leagues, media, and sports betting to bring these worlds together for the best experiences in live sports,” said Sears.
With broadcast, betting, and data now converging on race day, this collaboration between NASCAR and nVenue is signaling the future of how fans engage with the sport, one lap at a time.
The post NASCAR and nVenue, Bring Groundbreaking Live Probabilities to In-Season Challenge Broadcast for Fans Watching Live Racing appeared first on Gaming and Gambling Industry in the Americas.
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