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William Hill unlocks the power of human engagement with 2mee
Tier-one operator is using the company’s cutting-edge HoloMessage® solution to take player engagement to the next level with a 340% uplift compared to banner ads
2mee, the pioneering technology platform that allows brands to engage with consumers through the power of human connection, has signed a breakthrough agreement with powerhouse sportsbook and casino operator, William Hill.
Through this partnership, William Hill will leverage 2mee’s proprietary HoloMessage® solution to deliver video messages from its team and brand influencers at strategic points, directly to customers across its website and app as a clickable pop-up.
The partnership has proven to be transformational for Hills, which is already using HoloMessage® to scale engagement among reachable customers from its active player base and create awareness of personalised bonuses and offers while increasing its net promotor score and user lifetime value.
Moving forward, Hills will begin deploying HoloMessage® at critical decision points throughout its customer journey. Influencers will be empowered to record messages directly from their smartphones and deploy them via the 2mee platform.
For its first campaign, William Hill targeted a segmented audience with a HoloMessage® aimed at driving players to opt-in to marketing campaigns. The results were extraordinary: a single influencer HoloMessage® impression outperformed 31 days of a persistent banner ad by an incredible 340%.
The campaign achieved an average engagement rate of 55% with a peak of 64.9% leading to a major increase in customer opt-ins which is expected to deliver a substantial increase in projected annual revenue.
2mee’s HoloMessage® has a myriad of use cases for operators such as William Hill. This includes delivering important educational and information messages around compliance and responsible gambling, especially when it comes to player onboarding where a lack of education around the process often leads to significant drop-off.
Additionally, HoloMessage® can be utilised for player retention efforts and win-back campaigns, ensuring continued engagement with existing players and re-engaging lapsed ones.
James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.
“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage® can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”
Matt Baulk, Head of Personalisation & Product at William Hill, added: “We’ve achieved remarkable success with our initial deployment of HoloMessage®, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly”.
The post William Hill unlocks the power of human engagement with 2mee appeared first on European Gaming Industry News.
Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.
EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.
The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.
Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.
“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”
Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”
The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Lewis Chief Executive Officer at AxiumAI
AxiumAI links up with ComeOn Group on real-time sportsbook personalisation
Agentic AI tools are integrated into ComeOn Group’s proprietary sportsbook to support contextual pre-match and in-play interactions.
AxiumAI has partnered with ComeOn Group to expand real-time personalisation across ComeOn Group’s proprietary sportsbook platform.
The companies said the collaboration is aimed at improving real-time sports engagement through intelligent automation, supporting more timely and relevant interactions across key moments in the player journey and during sporting events.
AxiumAI said its technology has been integrated into ComeOn Group’s platform to complement in-house capabilities, enabling real-time contextual interactions across both pre-match and in-play events. ComeOn Group positioned the rollout as part of its continued investment in its proprietary sportsbook, following recent enhancements in trading, platform performance and product features.
Adam Lewis, Chief Executive Officer at AxiumAI, said: “We’re pleased to be supporting ComeOn Group in advancing their personalisation strategy. Their strong proprietary platform and product vision provide a solid foundation for deploying agentic engagement capabilities. We look forward to continuing the collaboration and supporting the next phase of their sportsbook development.”
Sherwin Jarvand, Chief Growth Officer at ComeOn Group, said: “Personalisation is an important part of how we continue to evolve the player experience. Our focus is on delivering relevant and timely interactions in a way that supports engagement while remaining aligned with our responsibilities as an operator. AxiumAI’s technology complements our existing capabilities and integrates well with our proprietary platform. As we continue to develop our sportsbook offering, partnerships like this play a role in enabling scalable and real-time engagement.”
The post AxiumAI links up with ComeOn Group on real-time sportsbook personalisation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Habanero has released Prosperity Horse, a high-volatility 7×5 slot featuring an accumulating multiplier Wild mechanic and expanding feature set across the base game and free spins.
The game runs 28–58 paylines and is built around the Prosperity Horse Wild, which locks in place on winning combinations and increases an in-game multiplier as additional Wilds land. The multiplier does not reset between spins, with Multiplier Gates appearing at random on the reels to help boost the multiplier further.
Prosperity Horse also includes a Red Envelope mechanic that can award instant cash prizes or convert into high-value symbols. Three or more scatter symbols trigger the Free Spins feature, where expanding symbols appear more frequently and multipliers continue to increase.
For operators, the title integrates Habanero tools including Jackpot Race
and a Buy Feature.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Prosperity Horse builds on a clear set of mechanics that are easy to understand but offer strong potential as the game progresses.
“The combination of expanding symbols and multipliers gives players a consistent sense of development throughout each session while still delivering the level of volatility that many players are looking for.”
The post Habanero rolls out Prosperity Horse slot with accumulating Wild multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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