Industry Awards
SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.
The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.
The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.
SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”
The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.
Industry Awards
Casino Guru Awards 2025: Public voting continues for the Voice of the People category

Casino Guru is excited to highlight the ongoing public voting for the highly anticipated Voice of the People award at the Casino Guru Awards 2025. This special category offers iGaming enthusiasts and players worldwide a unique opportunity to support their favorite operator or brand, making their voices count in the prestigious awards event.
The Voice of the People is one of the categories decided by the public, alongside the Players’ Choice award, which recognizes the best game provider. Featuring all shortlisted candidates across various categories, these awards place the power in the hands of the public, without any interference by the official judging panel. Public voting began on March 7, 2025, following the completion of the shortlisting process and the announcement of all finalists.
A celebration of excellence in iGaming
The Casino Guru Awards 2025, now in its third edition, is set to be the most remarkable yet. For the first time, the event will feature an exclusive live ceremony, bringing together the industry’s top operators, developers, and professionals to celebrate excellence in transparency, social responsibility, innovation, and fairness.
Taking place on June 6, 2025, at the Hilton Hotel in St. Julian’s, Malta, the awards ceremony will gather distinguished industry figures, sponsors, media partners, and representatives from the world’s leading iGaming companies for an evening of recognition, networking, and celebration.
A night backed by industry leaders
Casino Guru Awards 2025 has garnered the support of major industry sponsors, including PayOp, Medier, BGaming, Evoplay, PIN-UP Global, Wicked Games and Winfinity. These organizations are committed to upholding the highest standards of fairness and responsible gaming, aligning with the values celebrated at the awards.
How to Vote
Casino Guru invites all players and industry enthusiasts to participate in voting for their favorite operator. The voting process is straightforward:
Visit the official Casino Guru Awards website.
Navigate to the Voice of the People category.
Select your preferred brand from the list of shortlisted candidates.
Submit your vote and make your voice count!
The winner will be officially announced during the exclusive live gala on June 6, 2025.
Recognizing Industry Excellence
The Casino Guru Awards 2025 will continue its tradition of honoring outstanding contributions across multiple categories, including the newly introduced Players’ Choice and iGaming Changemaker of the Year awards. The event will highlight organizations and individuals who have demonstrated a strong commitment to fairness, responsible gambling, and ethical business practices.
Casino Guru encourages all gaming enthusiasts to take part in the Voice of the People voting and help recognize the industry’s best leaders.
The post Casino Guru Awards 2025: Public voting continues for the Voice of the People category appeared first on European Gaming Industry News.
Industry Awards
SOFTSWISS Named Online Casino Innovator in CEE 2025

SOFTSWISS, a global tech provider, won the Online Casino Innovator in CEE title at the GamingTECH CEE Awards 2025 with its forward-thinking Game Aggregator. The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.
SOFTSWISS continues to lead online casino innovation in the CEE region with its Game Aggregator – one of the largest and most advanced game hubs in the iGaming industry. The solution offers over 27,800 exclusive games from 280+ leading providers, supporting more than 1,250 brands. Operators can integrate it via a one-time API as a standalone product for any third-party platform or as part of the SOFTSWISS Casino Platform.
The Game Aggregator offers a vast portfolio of RNG and live games for desktop and mobile, including slots, table games, crash, and casual games – many optimised for crypto gameplay. The content is fully localised to suit operators’ target markets, supporting multiple languages, currencies, and regional preferences.
The Game Aggregator is certified to operate across key markets in Europe, Africa, and Latin America, with licenses or compliance in countries like Greece, Romania, Spain, Brazil, Nigeria, and South Africa. The platform provides powerful innovations that help operators grow their business effectively:
- Tournament Tool: A versatile tool that enables operators to launch custom competitions in five simple steps. With mechanics like total bets, highest multiplier, and total wins, this solution saw an 80% growth in adoption by operators in 2024.
- Crash Games in Tournaments: A new integration that elevates engagement.
- Non-Monetary Prizes: Enhances reward variety with trips, gadgets, and more.
- GGR Report Builder: Aggregates performance data across all games and providers.
- Jackpots for Crash and Live Games: Implemented via the Jackpot Aggregator integration, leading to over 50% growth in average total player value.
Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator, comments on the win:
“This award is a meaningful recognition of our team’s continuous efforts to build not just a product, but a powerful ecosystem that supports our partners’ growth. We constantly listen to our clients, innovate based on their needs, and work to deliver a flexible, scalable, and forward-thinking solution that meets the evolving demands of the iGaming market.”
By focusing on operator success, player engagement, and industry adaptability, SOFTSWISS continues to deliver forward-thinking solutions that set new benchmarks. Winning this award reaffirms the company’s role as a true innovator in iGaming.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Named Online Casino Innovator in CEE 2025 appeared first on European Gaming Industry News.
Industry Awards
ZettaOnline Wins “Best Payment Service Provider in CEE” at GamingTECH CEE Awards 2025

ZettaOnline is proud to announce that it has been awarded the prestigious title of Best Payment Service Provider in Central and Eastern Europe at the GamingTECH CEE Awards 2025, held on March 26 in Prague during the opening day of the Prague Gaming & Tech Summit, organized by Hipther.
The award marks a significant milestone for the company, which received its first official recognition in the gaming industry. Competing alongside leading fintech and gaming providers across the region, ZettaOnline advanced from nomination to finalist, before being named winner in one of the event’s most competitive categories.
“This award is a tremendous honor and a reflection of our team’s hard work, vision, and relentless drive to provide outstanding fintech solutions tailored to the gaming industry,” said Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, who accepted the award on behalf of the company. “We’re especially proud that this is our first award in the gaming sector—it inspires us to aim even higher.”
In addition to the awards ceremony, ZettaOnline participated in the Prague Gaming & Tech Summit, engaging in strategic discussions with industry leaders and forging new partnerships
“Events like these are essential for innovation and growth,” Tsankarska added. “We’d like to thank the Hipther team for the outstanding organization and continued support throughout the journey.”
ZettaOnline remains committed to delivering top-tier, secure, and scalable payment solutions to its partners and clients, and this recognition only strengthens the company’s resolve to lead in the fintech and gaming technology space.
The post ZettaOnline Wins “Best Payment Service Provider in CEE” at GamingTECH CEE Awards 2025 appeared first on European Gaming Industry News.
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