Australia
SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games

SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.
PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.
“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.
Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”
The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.
The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.
2026 conference chairs
Regulating the Game issues call for 2026 conference chairs

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Leading international gambling law and regulation conference Regulating the Game (RTG) has issued a call for expressions of interest for the final Conference Chair position of its 2026 edition, to be held from 9 to 11 March 2026 at the Sofitel Sydney Wentworth.
Organizers explained that conference chairs will steward a day of the event and play a pivotal role in shaping dialogue, setting the tone and guiding discussions across key themes including safer gambling, compliance, governance, technology, and regulatory and sector transformation.
While some chairs have already been locked in, the final chair will be appointed to bring fresh perspective and balance to the program, ensuring diverse voices and expertise are represented in the conversations that matter most to the sector, they added.
“The caliber of our Conference Chairs underscores the influence and reach of Regulating the Game,” said Paul Newson, Principal at Vanguard Overwatch and founder of RTG.
“This appointment presents an exciting opportunity for a persuasive communicator to help frame critical conversations and contribute to shaping the future of gambling regulation.”
Past chairs of RTG have included IAG’s very own Vice Chairman and CEO Andrew W Scott; Professor of Marketing at the University of Nevada–Las Vegas Dr Maria Royne Stafford; Regional Head of Licensing, Government & Regulatory Affairs – EMEA/APAC at Sportradar Donata Szabo; Executive Director, Alderney Gambling Control Commission Andrew Gellatly; and Chief Commercial Officer at Gaming Laboratories International Ian Hughes, among others.
Next year’s RTG will feature an expanded program of associated events, including the popular Pitch! at the Sydney Opera House on the evening of 9 March, the first ever RTG Global Awards & Gala Dinner on the evening of 10 March plus 15-minute Industry Spotlight Sessions for established sector leaders, Expert Masterclasses and an expanded exhibition showcase.
Interested candidates for the final Conference Chair role are encouraged to contact the RTG team at [email protected].
The post Regulating the Game issues call for 2026 conference chairs appeared first on European Gaming Industry News.
Aquisitions/Mergers
NextBet Launches as Acquisition Vehicle (AV) to Consolidate Mid-Market Operators; Announces Flagship Acquisition and Growth Strategy

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NextBet has announced its official launch, establishing itself as a bold new AV and challenger in the Australian wagering market. Formed to capitalise on the mounting pressure facing undercapitalised operators and an accelerating wave of industry consolidation, NextBet enters the market with the acquisition of well-established operator, CrossBet. This strategic move marks the first step in a bold plan to build Australia’s next dominant Tier Two wagering group under a united brand.
NextBet will be led by, Scott Cross, who will serve as Executive Director. The move is a strategic restructure designed to position the business for its next phase of inorganic expansion.
“The formation of NextBet creates the foundation to scale rapidly through an ambitious M&A strategy, while investing in proprietary capabilities to meet the demands of a changing wagering market,” said Cross.
Strategic Vision: The Path to Tier Two Dominance
NextBet is pursuing an aggressive growth strategy – rolling up undercapitalised lower-tier operators while driving operational efficiency through product, speed of profiling and a differentiated user experience that attracts and retains high-value customers.
To support this next phase of expansion, NextBet is actively seeking strategic investors who share its vision for reshaping the mid-market wagering landscape. Investment will be used to accelerate acquisitions, enhance platform capabilities and solidify NextBet’s position as the go-to consolidator in the Australian market.
The current $419M valuation for PointsBet Holdings Limited confirms that the market rewards scaled, tech-enabled operators with focused execution. NextBet’s model builds on this blueprint, designed to fill the emerging leadership void in the Tier Two segment with an advanced offering custom built for modern wagering dynamics.
NextBet is currently in advanced discussions with several additional acquisition targets and expects to announce further transactions in the coming quarters.
The post NextBet Launches as Acquisition Vehicle (AV) to Consolidate Mid-Market Operators; Announces Flagship Acquisition and Growth Strategy appeared first on European Gaming Industry News.
Australia
NICC extends The Star manager’s term for six months

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The NSW Government has amended the Casino Control Regulation to extend the term of The Star’s manager Nick Weeks, who will continue to have oversight of casino operations until at least 31 March 2026.
The government extended Mr Weeks’ term at the request of the NSW Independent Casino Commission (NICC) after the NICC declined to lift the suspension of The Star’s licence.
Mr Weeks will continue to hold the licence for The Star over the next six-month period, allowing the casino to operate gaming facilities while its licence remains suspended.
The NICC first appointed Mr Weeks to the role of manager in October 2022, when The Star’s casino licence was suspended following the first Bell Review.
NICC Chief Commissioner Philip Crawford said there was still too much uncertainty surrounding The Star to consider reinstating its casino licence at this time.
“The NICC considers it appropriate to continue with the current arrangement so it can better assess the effectiveness of important remediation work and await the outcomes of other pressing financial matters concerning The Star,” Mr Crawford said.
“The NICC understands the many challenges The Star is facing and is closely monitoring The Star’s progress as it works to prove it is capable of regaining its casino licence.”
The post NICC extends The Star manager’s term for six months appeared first on European Gaming Industry News.
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