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GR8 Tech Stands Out at SiGMA Asia 2024 with Best Stand Experience Award

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GR8 Tech has been one of the most prominent exhibitors at SiGMA Asia 2024, winning an award for Best Stand Experience. A combination of a thoughtfully designed sectional layout, interactive kiosks with live product demonstrations and engaging entertainment, and the professional host team featuring Miss World Philippines 2022 Gwendolyne Fourniol, allowed GR8 Tech to create a memorable and impactful experience for each visitor.

Gathering Insights on the Asian iGaming Industry

In addition to celebrating excellence in stand experience, SiGMA Asia provided a great platform for gaining valuable insights into the Asian iGaming market, revealing several critical must-haves and emerging trends.

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  • Regional distinctions: Asia’s diversity of cultures and attitudes differentiates it significantly from Europe, while its approach to market success, regulation, and business ethics makes it easy to find many similarities with LatAm. The market structure in Asia features major B2B players aggregating content for smaller white-label providers, and utilizing multiple sportsbooks via iFrame is a common practice.
  • Emerging trends: The market is moving towards increased regulation, which already starts to drive new platform requirements needed to remain compliant. White labels continue to be a favored model, but as the markets mature, this can shift into demand for more turnkey solutions – an evolution similar to what we currently see in Latin America.
  • Key requirements for success in Asia: Just like in every macroregion with several distinct countries within it, localization plays a crucial role, spanning all elements from the back to the front end of the product.

In tune with this must-have, GR8 Tech has just refined its approach to the platform’s Asian View through extensive research and adaptation to industry standards. The Asian View offers two distinct interfaces: a comprehensive view displaying up to six markets on a single card and a compact view focusing on one market per event, allowing users to easily switch between them for a personalized betting experience. It prioritizes quick access to main market options, especially Asian total and handicap for football, ensuring users can place bets efficiently without navigating through extensive details.

Future Focus

Looking ahead, GR8 Tech will keep its focus on key Asian markets such as the Philippines, India, Indonesia, Thailand, and Japan. While requiring a thorough approach to localization, these markets offer significant growth potential and future prospects.

SiGMA Asia 2024 proved to be a resounding success for GR8 Tech, resulting in numerous quality leads and the signing of a new contract. The company is excited about its next destination, iGB Live, held on July 16-19 in Amsterdam, Netherlands. At this event, GR8 Tech will continue to showcase its high-performance products, engage with industry leaders, and contribute to driving the iGaming field forward.

The post GR8 Tech Stands Out at SiGMA Asia 2024 with Best Stand Experience Award appeared first on European Gaming Industry News.

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Asia

Construction of Japan’s First Integrated Resort with a Casino Begins

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Construction has officially begun on Japan’s first integrated resort with a casino, as MGM Osaka held its groundbreaking ceremony last week. The event, hosted by Osaka IR KK, the project’s promoter, was attended by Osaka Governor Hirofumi Yoshimura and representatives of MGM Resorts International and Japan’s Orix Corporation, the lead partners behind the ¥1.27 trillion ($8.8 billion) development.

Located on the man-made island of Yumeshima in Osaka Bay, MGM Osaka is scheduled to open in the autumn of 2030. The project marks a key milestone in Japan’s long-debated foray into legalised casino gaming. Once operational, it is expected to generate around $5.9 billion annually in gross gaming revenue.

MGM Osaka will feature a casino, three hotels with approximately 2500 rooms, and extensive convention and entertainment facilities, including a 3500-seat theater, 330,000 square feet of exhibition space and 400,000 square feet of conference areas. Dining and retail outlets are also part of the expansive master plan.

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“In collaboration with Osaka Prefecture and Osaka City, this project… is expected to contribute to the development of Japan’s tourism industry and the growth of the Kansai region,” a press statement reads.

The complex’s timeline coincides with the tail end of Expo 2025, also hosted on Yumeshima Island. To minimise disruption during the event, construction will be scaled down on peak days and the use of heavy machinery delayed until after the Expo concludes in October.

The resort will benefit from enhanced transportation access. A new Osaka Metro station opened in January to serve Expo 2025 and eventually MGM Osaka, while the Kintetsu Nara Line is being extended to further improve connectivity before the resort opens.

Financially, the project is backed by a ¥530 billion ($3.68 billion) debt financing package led by Mitsubishi UFJ Financial Group and Sumitomo Mitsui Banking Corp., with investments from regional businesses in Osaka.

The post Construction of Japan’s First Integrated Resort with a Casino Begins appeared first on European Gaming Industry News.

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Hero Esports Announces Venues for ACL Grand Finals 2025

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Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

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“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

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LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

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LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.

This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.

In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.

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This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.

To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.

Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.

Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”

“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.

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“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”

The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.

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