Latest News
INCENTIVE GAMES AND BET365 TEAM UP TO LAUNCH TWO NEW GAMES AHEAD OF SUMMER OF FOOTBALL
In a collaboration with globally renowned online gambling operator bet365, leading B2B games provider and acquisition and retention specialists, Incentive Games, have announced the release of two new games for both international football tournaments taking place this summer.
The ‘Euro Finals Group Stage Predictor’ and ‘Copa Finals Group Stage Predictor’ are the latest in a long line of free-to-play products offered by bet365, crafted by the expert team at Incentive Games.
Launching just in time for the start of both iconic tournaments, this innovative partnership taps into Incentive Labs’ expertise in creating bespoke player experiences. The game offers an exciting way for fans to engage with the action and potentially win a share of a massive prize pool.
Group Stage Predictor puts you in the manager’s seat. Players can predict the outcome (win, lose, draw) of every group match in both the Euro and Copa finals. Users can also edit their predictions any time for matches that haven’t yet kicked off.
Each correct pick will earn players points, with a gradually increasing point value as the tournament progresses (10 points for Match Day 1, 20 points for Match Day 2, and 30 points for Match Day 3). The more games users get right, the higher they climb on the leader board. Each game offers an incredible jackpot of £1 million for the ultimate football savant who correctly predicts the outcome of every game.
Victoria Harnett, Product Lead at Incentive Games said, “We’re so proud to once again join forces with bet365 to deliver bespoke and truly industry-leading gaming experiences to their users. This partnership is a testament to the power of collaboration and our shared vision of redefining free-to-play experiences, making them more engaging and, ultimately, more rewarding.”
The collaboration between Incentive Games and bet365 marks a significant step forward in the personalisation of free-to-play experiences within the iGaming industry, leveraging AI to create a more engaging and rewarding experience for players.
A bet365 spokesperson said: “With excitement growing for this summer’s European Championships and Copa America, we’re delighted to launch the ‘Group Stage Predictor’ game for each, in collaboration with Incentive Games. The latest in our portfolio of engaging free-to-play games, we’re confident that football fans will enjoy testing their prediction skills against fellow fans.”
Group Stage Predictor is available for players in over 150 countries worldwide.
- Only available to new and eligible bet365 customers.
- Customers must be aged over 18 and verified by bet365.
- Only one entry is permitted per person.
- Euro entries close at kick-off of the last scheduled game of matchday 1 on Tuesday 18th June 2024.
- Copa entries close at kick-off of the last scheduled game of matchday 1 on Tuesday 25th June 2024.
- Entries can be edited or reset pre-match only. Once a fixture is In-Play, no changes can be made.
- Entry to Group Stage Predictor is separate from standard bet placement and all bet365 offers do not apply.
The post INCENTIVE GAMES AND BET365 TEAM UP TO LAUNCH TWO NEW GAMES AHEAD OF SUMMER OF FOOTBALL appeared first on European Gaming Industry News.
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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