Latest News
Future Anthem unveils major upgrade to Amplifier AI Optimise module
Future Anthem – the AI and data science powerhouse has announced a major new upgrade to its all-in-one personalisation product Amplifier AI. The upgrade boasts enhanced features and functionality for the popular Optimise module which shows never-seen-before views of player and game behaviours.
Utilised by leading studios and operators, including Blueprint Gaming, Big Time Gaming and RAW, Amplifier AI’s Optimise module is used to analyse performance and player behaviours across game portfolios, brands and markets.
With quick views and a simple-to-use interface, Optimise analyses millions of anonymised bets to enable product and commercial teams to clearly identify the player behaviours driving gaming activity, measurably increasing player engagement by empowering data-driven decisions.
The latest improvements to Optimise include powerful player clusters that utilise AI to analyse how different players play games. This allows customers to make behavioural comparisons across games, regions and brands, driving key decisions for promotions, positioning and design.
Additional upgrades allow customers to index game launches, comparing and benchmarking early activity against prior releases, track performance using granular gameplay views, and access capabilities that identify growth opportunities including game retention and opportunity games.
Upcoming upgrades will include bringing elements of Amplifier AI’s recommendation system into the Optimise module, including anomaly detection, and further enhancements to game launch optimisation.
Discussing the impact of these enhancements, Chris Conroy, Chief Data & Product Officer at Future Anthem, said: “Significant financial investment, time and team effort has gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.
“These improvements to Optimise build on its capabilities to empower our customers to build better products by utilising data to personalise every step of the player journey. Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come. Its quick to launch and easy-to-use, a great demonstration of the power of great technologies applied to granular game data.”
Optimise is already a powerful tool for some of the industry’s most innovative companies, as noted by Tom Wood, CEO, RAW — “My daily routine starts with Amplifier AI’s Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics, it underpins our game roadmaps and customer launches.”
Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.
The post Future Anthem unveils major upgrade to Amplifier AI Optimise module appeared first on European Gaming Industry News.
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CT Interactive is thrilled to announce a new partnership with Admiralbet.bg, a well-established global operator with decades of experience and presence across multiple European markets, including Germany, Croatia, Montenegro, Romania, Bosnia and Herzegovina, and Serbia. Following its official launch in Bulgaria in October 2025, Admiralbet.bg will offer Bulgarian players access to CT Interactive’s full portfolio.
The partnership will bring a wide range of high-quality and popular titles to players, including Lucky Clover, Win Storm, 40 Treasures, King of Clovers, and Chilli Fruits, known for their engaging gameplay, dynamic features, and well-designed math models.
“This strategic collaboration with Admiralbet.bg reinforces our commitment to the Bulgarian market and our mission to deliver top-quality gaming content to local players,” said Todor Botsev, Business Development Manager EMEA & Asia at CT Interactive.
“With over 250 premium titles integrated on Admiralbet.bg, we are taking another key step toward building a sustainable and high-quality iGaming experience in Bulgaria,” added Martin Ivanov, Chief Operating Officer at CT Interactive.
“We are extremely excited about our collaboration with CT Interactive. This partnership allows us to offer our users a wide range of high-performing games and strengthens our position as a market leader,” commented Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg.
Through this partnership, CT Interactive and Admiralbet.bg aim to elevate the digital entertainment experience and contribute to the continued growth of Bulgaria’s regulated iGaming sector by providing players with diverse and premium gaming offerings.
The post CT Interactive goes live on Admiralbet.bg appeared first on European Gaming Industry News.
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Advantech has released DPX-S460, the newest member of its S-series gaming platform family. Powered by AMD’s Ryzen Embedded 8000 Series APUs, the DPX-S460 combines cutting-edge Zen 4 architecture, RDNA3 graphics and integrated AI acceleration, making it a game-changer in regulated gaming markets.
“The DPX-S460 exemplifies our dedication to leveraging advanced technologies to create powerful and flexible gaming solutions. With AMD’s 8000 Series chipset, we’re delivering a platform that meets the most demanding requirements of the gaming industry,” said Craig Stapleton, Product Director for Advantech.
The DPX-S460 brings advanced capabilities to gaming OEMs, including:
• Graphics Excellence: Radeon RDNA3 graphics cores supporting four independent 4K monitors
• AI Acceleration: Integrated XDNA neural processing unit for edge AI applications
• Versatile Power Options: Compatible with both 12V DC single input and ATX power supplies
• Backward Compatibility: Designed to integrate seamlessly with 10 generations of previous S-series products
• Optimized for the Gaming Industry.
The DPX-S460 delivers a high-performance, scalable platform tailored for regulated gaming markets. Its backward compatibility ensures a robust return on investment for existing customers, while its forward-looking design supports next-generation gaming experiences.
The post Advantech Introduces DPX-S460: Empowering Gaming with AMD’s 8000 Series APU appeared first on European Gaming Industry News.
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The Swedish Gambling Authority has launched supervision of AB Svenska Spel’s gaming venues. The supervision covers turnover and the placement of slot machines.
This is the latest step in Spelinspektionen’s push to keep Sweden’s gambling sector in check and make sure companies meet the standards laid out in the Swedish Gambling Act.
When the review is complete, Spelinspektionen will publish the results.
The post Spelinspektionen Launches Supervision of AB Svenska Spel’s Gaming Venues appeared first on European Gaming Industry News.
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