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Future Anthem unveils major upgrade to Amplifier AI Optimise module

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Future Anthem – the AI and data science powerhouse has announced a major new upgrade to its all-in-one personalisation product Amplifier AI. The upgrade boasts enhanced features and functionality for the popular Optimise module which shows never-seen-before views of player and game behaviours.

Utilised by leading studios and operators, including Blueprint Gaming, Big Time Gaming and RAW, Amplifier AI’s Optimise module is used to analyse performance and player behaviours across game portfolios, brands and markets.

With quick views and a simple-to-use interface, Optimise analyses millions of anonymised bets to enable product and commercial teams to clearly identify the player behaviours driving gaming activity, measurably increasing player engagement by empowering data-driven decisions.

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The latest improvements to Optimise include powerful player clusters that utilise AI to analyse how different players play games. This allows customers to make behavioural comparisons across games, regions and brands, driving key decisions for promotions, positioning and design.

Additional upgrades allow customers to index game launches, comparing and benchmarking early activity against prior releases, track performance using granular gameplay views, and access capabilities that identify growth opportunities including game retention and opportunity games.

Upcoming upgrades will include bringing elements of Amplifier AI’s recommendation system into the Optimise module, including anomaly detection, and further enhancements to game launch optimisation.

Discussing the impact of these enhancements, Chris Conroy, Chief Data & Product Officer at Future Anthem, said: “Significant financial investment, time and team effort has gone into enhancing Optimise to ensure it continually offers a best-in-class AI-driven experience for suppliers and operators.

“These improvements to Optimise build on its capabilities to empower our customers to build better products by utilising data to personalise every step of the player journey. Furthermore, this module will only continue to become more impactful as we refine and improve it in the months to come.  Its quick to launch and easy-to-use, a great demonstration of the power of great technologies applied to granular game data.”

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Optimise is already a powerful tool for some of the industry’s most innovative companies, as noted by Tom Wood, CEO, RAW — “My daily routine starts with Amplifier AI’s Optimise module — deeply understanding our game performance and player behaviours. The RAW team lives and breathes the behavioural analytics, it underpins our game roadmaps and customer launches.”

Built to personalise the player experience, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation.

The post Future Anthem unveils major upgrade to Amplifier AI Optimise module appeared first on European Gaming Industry News.

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INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.

Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.

Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.

Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.

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Inspired’s UK Product Director, Richard Terry, said:  ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.

Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”

The post INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL appeared first on European Gaming Industry News.

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7777 gaming secures supplier license in Peru

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7777 gaming has been granted a supplier license in Peru, marking a significant step in the company’s expansion across Latin America. Granted by the Peruvian Ministry of Foreign Trade and Tourism (MINCETUR), this new B2B license allows 7777 gaming to provide its online game content to locally licensed operators in the country. New legislation, which introduced a licensing system for online betting and gaming, came into force in Peru at the end of 2023, with the regulated market soon to go live.
7777 gaming is fully compliant with Peruvian regulations and will enable local operator partners to manage their entire product suite. The Peru B2B license for 7777 gaming is under its Gaming Innovation OOD company entity, registered by MINCETUR under license number PSV0208.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated: “7777 gaming has a proven start of successful offerings in Latin American markets, and we are thrilled to be fully prepared and ready to provide our services immediately in the regulated Peruvian online market.”
“Peru holds great potential as a market, and we are eager to support our partners in launching competitive online game content. Our portfolio of premium games will provide an enjoyable experience for Peruvian players.” added Shaterova.
7777 gaming has already received positive feedback from several of the biggest operators and platform providers in the Peruvian market and is currently working to integrate its games with Kaizen Gaming, Betsson, bet365, Apuesta Total, VirtualSoft, UniversalSoft, and others.
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MGM Resorts International Announces Agreement to Acquire Tipico’s U.S. Sportsbook

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MGM Resorts International (NYSE: MGM) (“MGM Resorts” or the “Company”) today announced that its subsidiary, LeoVegas Group (“LeoVegas”), has entered into an agreement to acquire the product and technology platform constituting the U.S sportsbook and online casino from Tipico Group Ltd (“Tipico”).

This acquisition is the second major investment by LeoVegas, following the acquisition of game developer Push Gaming in 2023. The acquisition will allow LeoVegas to operate a purpose-built proprietary sportsbook across all international markets and brands, with the exception of those exclusive to the BetMGM JV, with a focus on a clean, fast consumer experience with top-class product, pricing and functionality.

Tipico will wind down its U.S. operations prior to the closing of the acquisition. As part of the transaction, LeoVegas will acquire certain of Tipico’s U.S. facing management, technology and trading teams across the U.S., Colombia and Europe.

“The acquisition of Tipico’s award winning U.S. platform marks a significant milestone in the strategic development of MGM Resorts’ global digital gaming business, allowing us to operate a proprietary sports betting platform,” said Gary Fritz, President, MGM Resorts International Interactive, “This acquisition gives us control of our entire technology ecosystem, and we are delighted to bring Tipico’s U.S. team, with their track record of developing high quality product and pricing capabilities, into our business.”

LeoVegas CEO Gustaf Hagman added: “By controlling our own sportsbook technology, we ensure that we will deliver the world’s greatest iGaming experience to customers across all our markets and brands. Powering our strong brands with a competitive and innovative sports product will enable us to grow and strengthen our sportsbook offering in both new and existing markets. I look forward to welcoming the talented teams from Tipico’s U.S. business into the LeoVegas Group very soon.”

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The transaction is subject to customary closing conditions and is expected to be completed in the third quarter of 2024.

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