Latest News
Unveiling Social Casino Trends: Insights into Player Behaviour

Who plays social casino games, and when and how do they engage? SOFTSWISS, a global tech company with over 15 years of expertise in iGaming, has analysed the data of about 700,000 SpinArena.net users to present major social casino gaming patterns and trends.
SOFTSWISS recently announced the acquisition of a stake in Ously Games GmbH, the German provider of the fastest-growing European social casino, SpinArena.net. SOFTSWISS experts explored the data provided by its partner to uncover major trends in social casino gaming and its differences compared to traditional online casinos.
Who is a Social Casino Player?
When discussing the social casino player profile, it is essential to highlight that over 80% of users conceal their age and gender. Among those who reveal this information are young men under 30.
Naturally, the majority of SpinaArena players are from Germany. The United Kingdom of Great Britain and Northern Ireland takes second place in the ranking, followed by players from other European countries, such as the Netherlands, Latvia, Italy, Greece and Poland.
For the sake of analysis, it is essential to consider that downloading applications for social casino games does not require age verification or the mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis assumes that the data provided by players who chose to share their information is accurate.
When Do People Play in Social Casinos?
According to SpinArena.net data, the average player session lasts about 47 minutes. The longest player session recorded in 2024 exceeded 12 hours.
Players are most active during the day and in the evenings. The largest number of players is registered from 4 p.m. to 9 p.m., while the fewest – from 2 a.m. to 5 a.m. The activity is almost three times higher in the evenings than at night, and it is worth highlighting that judgement.
During the week, players are usually more active on Fridays and Sundays, while less activity is observed on Mondays. At the same time, the difference between the most and the least active days of the week is only around 10%.
Regarding the retention rate, SpinArena.net can boast intriguing figures. Data from German users shows that almost 40% of players are active on the first day after installing the application, while by the thirtieth day, this figure equals 14%.
The analysis of player gaming habits revealed that average users’ activity follows predictable patterns and fully aligns with human biorhythms and social responsibilities.
Most Popular Social Casino Games
The largest European social casino by the number of slot games, SpinArena.net, has a robust collection of over 3,000 games from almost 40 providers. Half of all gaming sessions are spent playing the top 15 games.
In SpinArena.net, the top 5 most popular games make up one-third of all games played. Like in traditional online casinos, slots are the most common choice among players. Certain popular games such as Gates of Olympus, Sweet Bonanza and Sugar Rush are favourites in both social and traditional online casinos.
Ously Games GmbH Founder Jochen Martinez comments: “This analysis perfectly illustrates how social casinos fulfil the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralises financial risks. Players can enjoy activities like connecting with friends while playing their favourite games.”
Vitali Matsukevich, COO at SOFTSWISS, summarises: “Social casinos are part of the mega trend in the global entertainment industry, where player behaviour coincides with those in traditional online casino gaming. Anticipating social casinos’ evolution and integration with iGaming, SOFTSWISS partnered with Ously Games GmbH to present a new B2B software product – a comprehensive platform for social casinos.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
About Ously Games
Ously Games is a German enterprise, the provider of SpinArena.net, Europe’s largest social casino by number of slots. It boasts an extensive collection of over 3000 games from 40 renowned providers. With an annual turnover exceeding a million euros, Ously Games is driven by a team of 20 professionals.
The post Unveiling Social Casino Trends: Insights into Player Behaviour appeared first on European Gaming Industry News.
Latest News
Push Gaming reimagines reels with Big Bite Push Ways

B2B gaming supplier Push Gaming has launched the sequel to its 2024 Arctic-themed hit with the release of Big Bite Push Ways.
The title will debut the provider’s new mechanic, Push Ways. This mechanic features nudging Hot Zones, which splits any symbol within the overlay into two. This increases the number of available ways to 262,144 and drives engagement.
Blending innovative mechanics with Big Bite’s original theme, the slot creates an experience that enhances gameplay and leverages the enduring popularity of fishing games.
Creating added excitement and win potential, the Hot Zone will begin to nudge down the reels by one for each successive spin, creating suspense in every spin.
Big Bite Push Ways provides instant prizes and lucrative jackpots, which can also be split to increase in value further. The Instant Prizes and Jackpots must be collected by an Orca collect symbol.
At least three scatter symbols are needed in the base game to grant entry to the Free Spins, where each Orca that lands will progress players towards an increasing multiplier and unlock extra spins.
Big Bite Push Ways builds upon the ever-popular fishing-themed slot genre and follows a string of popular releases for the provider, including Power Vault, Mad Blast, and Dragon Hopper.
Jack Marshall, Game Producer at Push Gaming, said: “Big Bite Push Ways is in many ways the perfect sequel. It retains the aesthetics that made the original so popular whilst introducing a variety of game-changing mechanics, which will appeal to both new and existing fans of the original.
“The title provides numerous ways for players to win big, from jackpots and instant win prizes to more traditional symbol wins that can be enhanced by the Hot Zone. With so many features available for players to sink their teeth into, we are excited to be returning to the Arctic Ocean.”
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Affiliate Industry
SEOBROTHERS Shortlisted as Best Affiliate in CEE at Gaming Tech Awards

Today, we are beyond thrilled to announce that SEOBROTHERS has been shortlisted for Best Affiliate in Central and Eastern Europe (CEE) at the prestigious Gaming Tech Awards 2025. This recognition is a significant achievement for our team, showcasing our results-driven approach to driving growth and innovation in the iGaming affiliate space.
The Gaming Tech Awards honour excellence in the ever-evolving gaming industry, celebrating businesses that reach outstanding milestones. This nomination reflects our commitment to delivering high-value affiliate solutions and our focus on creating consumer-oriented products.
About the Gaming Tech Awards
The Gaming Tech Awards highlight top performers in the industry, acknowledging companies that push boundaries and achieve outstanding results in technology, marketing, and business development. As one of the most notable events in the sector, the awards spotlight the key achievements that drive progress, set new standards, and shape emerging trends.
SEOBROTHERS: Achievements & Industry Impact
At SEOBROTHERS, we are committed to maintaining our position as the leading SEO and content marketing agency in the iGaming sector by delivering solutions tailored to our consumers and partners. Our flagship project, Slotsjudge, is at the core of our success, offering expert guidance for all types of gamblers.
From slot and online casino reviews to provider insights and exclusive interviews, every piece of content on the platform is the result of our hard-working team. But we don’t stop just there — Slotsjudge also features a gamified rewards program with SJ Points, designed to take gambling content interaction to the next level.
“Being shortlisted for Best Affiliate in CEE is a proud moment for our team. It reflects our dedication to innovation and our ability to deliver results in a competitive industry. Nominations as such confirm we are moving in the right direction and motivate us to keep raising the bar.” — Evgenii Aralov, CEO at SEOBROTHERS.
“This recognition is a testament to our team’s result-driven work ethic and the trust our partners place in us. It celebrates our strategic approach and commitment to excellence in the iGaming space. We continuously strive to deliver even more exciting and groundbreaking solutions and can’t wait for you to see them.” — Jekaterina Dubnikca, Head of Marketing and Communications at Slotsjudge.
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Latest News
Cubeia welcomes Caroline Björkman as new Head of Sales

Cubeia, a Sweden-based iGaming software solutions provider, has named Caroline Björkman as Head of Sales to strengthen the team leading the company’s next growth stage.
The appointment follows a productive SBC Rio event where Cubeia presented its advanced solutions, demonstrating the company’s commitment to driving the future of iGaming in the region.
Cubeia is set to open a new office in Costa Rica as part of a joint initiative led by Björkman and CCO Tobias Fogelberg. Together, they will drive the company’s expansion in LATAM, replicating Cubeia’s impressive growth in Europe.
Caroline Björkman, Cubeia’s Head of Sales, said: “Cubeia’s Nano platform is setting a new standard by offering a lean, agile, and operator-focused solution designed for success. The company’s commitment to working with a handpicked portfolio of customers to deliver sustained progress is a philosophy I share. I am very pleased to join at an important juncture for the business, with a packed roadmap, that includes the launch of fully branded, seamlessly integrated games.”
Björkman will collaborate on the execution of Cubeia’s sales strategy, focusing on revenue growth and market expansion. She will also play a key role in strengthening Cubeia’s B2B operator partnerships. She joins from Symplify, where she excelled in lead generation and managing key partnerships since October 2022.
Commenting on the new appointment, Cubeia CEO Christoffer Fröberg, said: “Caroline’s unique skill set will be instrumental in driving business growth and navigating our entry into new markets. We’re excited to work together and expand the reach of our online gaming software solutions in LATAM and Europe.”
The post Cubeia welcomes Caroline Björkman as new Head of Sales appeared first on European Gaming Industry News.
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