BETBY, the Tier 1 B2B sportsbook supplier, has reinforced its commitment to Latin America with the appointment of Gonzalo Navarro as Senior Business Development Manager.

Navarro joins BETBY with a strong commercial background in the iGaming and technology sectors, bringing extensive experience in B2B sales, strategic partnerships, and business development across Latin America. Prior to joining BETBY, he held senior commercial roles at Vibra Gaming and Control F5, where he was responsible for driving growth initiatives, expanding market presence, and developing relationships with key operators and partners throughout the region.

With deep knowledge of the Latin American iGaming landscape and an established network across the industry, Navarro will focus on expanding BETBY’s footprint in the region, strengthening partnerships, and identifying new growth opportunities as the provider continues its global expansion.

In his new role, Navarro will work closely with BETBY’s commercial team to further accelerate the supplier’s presence in LATAM, supporting operators with BETBY’s award-winning sportsbook solution and innovative product offering.

Gonzalo Navarro, Senior Business Development Manager at BETBY, said: “I’m thrilled to be joining BETBY at such an exciting stage of its growth. The company has built a truly impressive sportsbook product, and LATAM is a region full of opportunities. I look forward to working with the team to strengthen BETBY’s presence and build long-term partnerships with operators across the region.”

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Gonzalo’s experience and deep understanding of the Latin American market make him a valuable addition to our commercial team. His strong industry relationships and proven track record in business development will play an important role as we continue to expand our presence across LATAM.”

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Tier 1 sportsbook supplier BETBY has expanded its proprietary esports feed, Betby.Games, with the launch of three industry-first e-sim titles: eHockey, eMMA and eTeqball. The new releases further strengthen BETBY’s high-frequency betting content portfolio, introducing new sports verticals while continuing to deliver fast-paced, always-on content designed to maximise engagement for operators and players worldwide.

Each of the new titles debuts as a first-of-its-kind esports simulation in the betting industry, reinforcing BETBY’s reputation as a pioneer in developing original betting content.

eHockey launches with four tournaments representing the NHL’s divisions: Atlantic, Metropolitan, Central, and Pacific. Each match follows a format of three periods lasting three minutes each, delivering uninterrupted action with no stoppages. Designed to replicate the intensity of real hockey, the title offers 15+ betting markets and is expected to generate over 11,000 matches per month, ensuring a constant flow of high-frequency betting opportunities. Arriving just ahead of the Stanley Cup playoffs next month, the new title allows hockey fans to stay immersed in the sport 24/7, extending engagement beyond real-world fixtures.

eMMA introduces a fast-paced combat sports experience featuring two tournaments: UFC Legends and UFC Women Legends, where some of the sport’s most iconic fighters face off in simulated matchups. By bringing together well-known names from MMA history, the title creates an instantly familiar environment for fans and bettors alike. The format focuses on quick fights, with each matchup consisting of a single round lasting around one to two minutes on average. Events begin every five minutes, ensuring continuous action throughout the day. Betting markets focus on the fight winner, creating a simple yet highly engaging wagering experience. Combined, the two tournaments are expected to deliver around 15,000 events per month.

Completing the trio is eTeqball, which introduces a brand-new sport to the Betby.Games portfolio. Combining elements of football and table tennis, the rapidly growing discipline brings a unique dynamic to esports simulations. The title launches with the TQX Cup Hungary – Double Mixed tournament, generating around 1800 matches per month. Each match consists of two games played up to 12 points, with over 20 betting markets available.

Kirill Nekrasov, Head of Innovation & R&D at BETBY, said: “Creating original content has always been at the core of the Betby.Games vision. With Hockey, MMA, and Teqball, we’re introducing three industry-first titles that further diversify our portfolio and bring new experiences to esports betting. Each of these games offers fast gameplay, clear betting mechanics, and a constant stream of events, helping operators keep players engaged 24/7.”

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BETBY, the Tier 1 B2B sportsbook provider, has enhanced its live betting offering by introducing official video streaming across a wide range of sports, esports and gaming verticals, fully included as part of its core sportsbook solution and available to all partners.

By integrating BETBY, operators now receive not only top-tier odds, advanced risk management and a full suite of sportsbook features, but also high-quality live video streams delivered seamlessly within the same package. No additional integrations, third-party providers, or extra agreements are required.

As part of this rollout, BETBY delivers official live streams alongside direct live data and odds for an extensive portfolio of sports and competitions. This includes real tennis tournaments for both men and women, featuring some of the most prestigious events in the sport, such as ITF tournaments, the Australian Open, Davis Cup and Billie Jean King Cup.

The expansion also covers BETBY’s entire esports sportsbook, offering full video coverage across more than 50 esports titles with multi-language streaming support, as well as all PvP NBA2K and FC25 events powered by SIS and Oddin.gg. Beyond traditional sports and esports, the streaming offering extends to real chess competitions — including Betby.Chess, which features 100% video coverage — and the full portfolio of 30+ fast-paced e-sim titles within Betby.Games.

By combining official live video streams with real-time data and odds, BETBY enables operators to deliver a more immersive, engaging, and informed betting experience. Players can follow every moment of the action directly within the sportsbook interface, increasing engagement during live events and supporting faster, more confident in-play betting decisions.

Kirill Nekrasov, BETBY’s Head of Sportsbook Product, said: “For operators, this is about simplicity and completeness. When they integrate BETBY, they don’t just get a sportsbook, they get the full live betting solution, including video streaming, already built in. We are the only B2B provider that fully takes care of the entire streaming side, from sourcing and managing the content to the technical delivery. Our partners don’t need additional suppliers, integrations, or operational effort, they simply activate a seamless, ready-to-use service.”

Crucially, BETBY has chosen to make this enhanced streaming package available to all operator partners without any additional fees or extra conditions. The live streams are fully included within BETBY’s standard offering, reinforcing the provider’s commitment to delivering Tier 1 sportsbook technology while removing complexity and maximising value for its partners.

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