BETBY
Betby Forges Strategic Partnership With Latam Powerhouse Cactus Gaming

BETBY, a pioneering provider of top-tier B2B sportsbook solutions, has unveiled a strategic alliance with Cactus Gaming, a prominent iGaming platform renowned for its strong foothold in the Latin American market. This partnership heralds the integration of Betby’s advanced sportsbook into Cactus Gaming’s platform, utilizing a shared API framework. As a result, the time-to-market for Cactus Gaming’s operator partners is significantly shortened, enabling them to launch the sportsbook within a matter of days.
United by a common commitment to innovation and excellence, Betby and Cactus Gaming aspire to redefine the landscape of iGaming by setting new benchmarks for quality and pushing the boundaries of online betting. This collaboration represents a fusion of expertise, creativity, and ambition, with a collective goal to provides a first-class sports betting experience.
Chris Nikolopoulos, Betby’s CCO, said: “We are thrilled about our collaboration with Cactus Gaming, which reaffirms Betby’s dedication to partnering with industry frontrunners. This strategic alliance enables us to extend Betby’s sportsbook solution and services to Cactus Gaming’s partners, enhancing their betting experiences by granting seamless access to the most current and exceptional sports content alongside cutting-edge technology. I am confident that both companies will realize substantial long-term advantages from this partnership.”
Tiago Silva, Cactus Gaming’s CRA, said: “We are thrilled to initiate this partnership with Betby. This collaboration empowers us to harness Betby’s vast expertise and state-of-the-art sportsbook solution, enabling us to deliver the ultimate sports betting experience to our partners in Latin America and worldwide. We anticipate that this partnership will set the stage for further innovative collaborations in the future.”
BETBY
BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR

BETBY, the premium sportsbook supplier, continues to strengthen its global footprint with the appointment of Juan Pablo Barahona as LATAM Regional Director.
Bringing over 17 years of experience across management, administration, marketing, and sales, Barahona has built a distinguished career within the betting and gaming industry. His expertise extends into the online media sector, technology, and both hardware and software sales, catering to retail, governmental, and e-commerce channels.
Throughout his career, Barahona has successfully navigated the Latin American market, holding key roles at industry-leading organizations such as Entain or Betway Group and technology giants. His wealth of experience and deep market knowledge make him a vital addition to BETBY’s expansion strategy in the region.
In his new role, Barahona will be responsible for driving BETBY’s regional business development, strengthening partnerships, and reinforcing the company’s position as a premier sportsbook supplier in Latin America.
Juan Pablo Barahona, LATAM Regional Director at BETBY, commented: “I am excited to be joining BETBY at such a pivotal moment in the company’s growth journey. The LATAM market presents immense opportunities, and I look forward to leveraging my experience to expand BETBY’s presence and forge strong relationships across the region.”
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Juan Pablo’s extensive industry background and deep understanding of the LATAM market make him a key asset for BETBY. As we continue our global expansion, his leadership will be instrumental in strengthening our presence and delivering cutting-edge solutions tailored to our partners in the region.”
The post BETBY EXPANDS LATAM PRESENCE WITH APPOINTMENT OF JUAN PABLO BARAHONA AS REGIONAL DIRECTOR appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO

BETBY, a leading sportsbook provider, has announced that it will unveil an upgraded version of its Bet Builder at the upcoming SBC Summit Rio. The latest version of this feature delivers unparalleled flexibility, expanded market options, and cross-sport customization to elevate the sports betting experience.
BETBY’s Bet Builder now covers 100% of football matches, offering dozens—or even hundreds—of statistical markets beyond traditional outcomes. Bettors can seamlessly combine a vast array of unique selections, including corners, throw-ins, goal kicks, VAR decisions, and even advanced, innovative metrics such as expected goals (xG). Moreover, the new Bet Builder allows players to mix and match player-specific markets, such as striker goals and midfielder assists, to craft fully personalized bets tailored to their strategy.
A standout addition is the ability to combine Bet Builder wagers not only with single bets but also with combo bets from other matches or even different sports. This groundbreaking feature unlocks limitless customization possibilities, providing players with unmatched flexibility and deeper engagement.
BETBY’s state-of-the-art technology ensures real-time odds recalculations, delivering instant, accurate pricing even on complex bet combinations. The Bet Builder feature is available across 9 sports, including 4 esports disciplines.
Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our latest Bet Builder update redefines the way players engage with sports betting. The ability to combine advanced performance metrics and mix selections across different matches and sports provides an unprecedented level of entertainment, flexibility, and creativity. This enhancement not only strengthens the player experience but also opens new revenue opportunities for operators by attracting a wider, more engaged audience. It’s another step forward in our commitment to pushing the boundaries of sportsbook innovation.”
BETBY will showcase the capabilities of its enhanced Bet Builder at the upcoming SBC Summit Rio 2025. Attendees are invited to visit stand B730 to connect with the supplier’s team of sportsbook experts and explore its cutting-edge betting solutions.
The post BETBY TO SHOWCASE ENHANCED BET BUILDER VERSION AT SBC SUMMIT RIO appeared first on Gaming and Gambling Industry in the Americas.
BETBY
BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE

BETBY, the innovative sports betting supplier, has announced its participation in two of the most prominent industry events in Latin America: SBC Rio and SiGMA Americas. Both exhibitions are set to take place in Brazil, where BETBY will showcase its cutting-edge sportsbook solution and strengthen its presence in the region.
During both expos, which provide an exceptional opportunity to connect with local partners, global stakeholders, and prospective clients, BETBY will present its unique sportsbook technology and its extensive range of products. This includes the provider’s proprietary esports feed, BETBY Games, and its comprehensive suite of AI sportsbook tools, AI Labs. Among BETBY’s latest features is its industry-first AI-powered feed, enabling the creation of odds for entertainment markets. Further product launches are anticipated ahead of the events.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “SBC Rio and SiGMA Americas represent two significant opportunities for us to showcase our unique sportsbook solution and engage with industry leaders from across Latin America. Brazil is a key region for us, and with exciting developments in our roadmap, we are eager to connect with partners, discuss innovations, and explore new collaborations.”
He further added: “These events are the perfect platform for BETBY to demonstrate our commitment to delivering forward-thinking, high-performance products to the market, and we look forward to the energy and networking opportunities they will bring.”
At SBC Rio, hosted in Rio de Janeiro from February 25th to 27th, BETBY’s team will welcome delegates at Stand B730 whilst in SiGMA Americas, held in São Paulo from April 7th to 10th, visitors can find the supplier’s team of sportsbook experts at Stand G140.
The post BETBY TO SHOWCASE INNOVATIVE SPORTSBOOK SOLUTION IN BRAZIL TOUR DE FORCE appeared first on Gaming and Gambling Industry in the Americas.
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