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Kambi publishes Tribal Sports Betting Report 2024




Kambi, the world’s trusted sports betting partner, is pleased to announce the launch of its second annual Tribal Sports Betting Report, featuring exclusive insights and data from Kambi’s growing tribal sports betting network.

Since the repeal of PASPA Kambi has become the sports betting provider of choice for tribal operators throughout North America, with partners including including Desert Diamond Casinos, Mohegan Gaming & Entertainment and Seneca Gaming Corporation.

Its position as the industry’s go-to sportsbook supplier enables Kambi to provide a snapshot of the current state of sports betting in Indian country and the direction it is heading.

Key highlights in this year’s report include:

The continued growth of tribal sports betting


The rise of same game parlays

When bettors reinvest their winnings

Betting activity on property for large sporting events

The report is available ahead of the 2024 Indian Gaming Tradeshow & Convention in Anaheim, where you can meet with Kambi representatives to learn more.


Bring Your Own Device

Kambi Group plc and Penn Entertainment Incorporated Extend Retail Sportsbook Platform Agreement Through 2025





Kambi Group plc (Kambi) and Penn Entertainment Incorporated (Penn Entertainment) have reached an agreement to extend the term of their retail sportsbook platform agreement to December 31, 2025. This renewal supersedes the previous agreement that was set to expire in July of 2024.

Under the agreement, Kambi will continue to supply Penn Entertainment’s retail casinos nationwide with its portfolio of market-leading retail sportsbook products including kiosks, point-of-sale terminals, odds boards and Bring Your Own Device technology. Kambi currently supports Penn Entertainment in 13 states across 30 properties.

Over the course of the extended term, Penn Entertainment plans to migrate its retail sportsbooks to its proprietary technology. Pursuant to the terms of the amended agreement, any retail sports betting revenue generated by Penn Entertainment, either via Kambi’s platform or via Penn Entertainment’s proprietary sportsbook in jurisdictions previously supported by Kambi, will be subject to the same level of revenue share payments from Penn Entertainment to Kambi through December of 2025.

“We are pleased to agree to this extension to our retail sportsbook agreement with Penn Entertainment through which we have secured an important additional revenue stream for Kambi until the end of 2025,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “As the industry’s leading sportsbook provider, both online and in retail, we are committed to providing our partners with cutting-edge technology and a premium service that Penn Entertainment’s vast retail estate will continue to benefit from throughout the duration of the extended contract.”

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David Beckham

Lionel Messi and Inter Miami effect make 2023 most popular MLS season on record





Number of bets on MLS increase 33% compared to 2022; Lionel Messi increases global appeal of MLS to drive betting growth

The arrival of global soccer superstar Lionel Messi to Major League Soccer (MLS) has had an unprecedented impact on the US soccer league’s popularity and betting engagement around the world, according to new data from leading sportsbook provider Kambi, with 2023 becoming the most bet on MLS season ever.

Ahead of the 2023 MLS Cup this weekend, network data from Kambi’s global partner network reveals that the 2023 MLS season witnessed a 33% increase in bets compared to 2022, fuelled by Messi’s mid-season arrival in July at Inter Miami CF which became the most bet on MLS team of the year.

The surge in popularity of Inter Miami, which is co-owned by former England captain David Beckham, saw them jump from the 15th most bet on team in 2022 to the most popular this season, one place above Los Angeles FC which play Columbus Crew in the MLS Cup on Saturday. The number of bets on Inter Miami were 44% higher than those of Los Angeles FC, while Inter Miami were involved in eight of the top 10 games this season.


The arrival of international soccer superstars such as Messi, winner of a record eight Ballon d’Or awards and recently named Time Magazine’s Athlete of the Year for 2023, has also given the MLS a global platform, particularly in Latin America where Kambi has seen strong betting growth in markets including Messi’s home country of Argentina which saw bets increase 135% compared to 2022.

Jonathon Hurst, Kambi’s Head of Soccer, said: “The arrival of Lionel Messi to the MLS has been a landmark moment for the league and it’s looking even more likely he will soon be joined at Inter Miami by former Barcelona teammate Luis Suarez. Messi’s global appeal and star power have captured the attention of fans worldwide, and this has translated into a significant increase in betting engagement on MLS matches.”

Messi is already the most bet on player in the MLS of the last four years, quickly catching up with Zlatan Ibrahimović and Carlos Vela as the most bet on player in the MLS of all time. The number of bets on Messi in 2023 are 140% higher than that of Los Angeles FC winger Denis Bouanga who is in second place.

For additional MLS 2023 season insights, visit Kambi’s News & Insights page

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Cecilia Wachtmeister

Kambi wins two prestigious industry awards ahead of G2E 2023





Kambi crowned Sportsbook Supplier of the Year at Global Gaming Awards Las Vegas while the innovation of its pioneering AI-powered trading capability is also recognised by GGB

Kambi, the world’s trusted sports betting partner, has won two prestigious industry awards ahead of the Global Gaming Expo (G2E) 2023, including Sportsbook Supplier of the Year at the Global Gaming Awards Las Vegas.

Yesterday, Kambi was named the Sportsbook Supplier of the Year for the second consecutive year at the Global Gaming Awards which are held annually at the Venetian Las Vegas on the eve of industry trade show G2E.

Independently adjudicated by KPMG, the prestigious Global Gaming Awards are powered by B2B publications Gambling Insider and Gaming America and are judged by a panel of more than 100 C-level industry executives.


Kambi’s success at the Global Gaming Awards came just days after its pioneering AI-powered trading capability was the recipient of Best Sports Betting Product at the 23rd annual Global Gaming Business (GGB) Gaming & Technology Awards.

The GGB award marks the second time this year Kambi’s AI-powered trading has been recognised having previously won the Innovation in Sports Betting Software award at the EGR B2B Awards earlier this year.

Now offered as a standalone modular service, Kambi’s AI trading removes the friction points sports bettors face while also empowering operators to innovate and create unique and custom markets through dynamic APIs.

Cecilia Wachtmeister, Chief Commercial Officer at Kambi, said: “We are delighted to receive these awards, which serve as a testament to our unwavering commitment to excellence and innovation in the sports betting industry. At Kambi, we are driven by a passion for delivering outstanding sportsbook solutions that empower our partners and drive success. These awards are a reflection of the hard work and dedication of our talented team.”

To learn more about Kambi’s award-winning sports betting technology and services, visit the Kambi team at G2E in Las Vegas on October 10-13, booth 2230.

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