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Soft2Bet inaugurates new offices in Malta

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The new Malta office will enable Soft2Bet to welcome more team members and handle its corporate expansion in the best conditions.

Soft2Bet, a leading casino and sportsbook operator and platform provider, announces an important growth milestone – the official opening of its new offices in The Quad Central business center, one of Malta’s latest and most modern business complexes.
Situated in the centre of the island, Soft2Bet’s new office was officially inaugurated on 28 March in the presence of the Hon. Silvio Schembri, Malta’s Minister for Economy, Enterprise and Strategic Projects, Ivan Filletti, CEO of Gaming Malta and Soft2Bet’s long-term partners based on the Island.

Minister for Economy, Enterprise and Strategic Projects, Silvio Schembri said: “It is an honour for us to be here because Soft2Bet shows what we believe in as a country and as a government. The perseverance of a company starting from a small office in Sliema, just a few years ago employing less than 5 people, and in just a few years within the land of opportunity, they became one of the most important gaming companies in Malta, acquiring 2 floors and another 2 floors in this iconic building in Malta, employing more than 130 people from different nationalities. Malta is not just an island, is not just a place where you work, it’s a home, home for you and even for us to be able to not only accommodate but to be able to share the experiences with all of you here. Your success is our success.”

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Also present were many of the company’s senior leaders such as Founder and CEO Uri Poliavich, General Counsel David Yatom Hay, COO Gilad Naim, CMO Oksana Tsyhankova, CFO Max Portelli, CPO Yoel Zuckerberg and CBDO Martin Collins.

Soft2Bet’s new Malta office spreads over two levels, accommodating more than 130 employees. It was designed to provide the maximum comfort while working in a state-of-the-art well equipped business centre.

Creating a comfortable, safe and stylish work environment for employees is part of Soft2Bet’s DNA: there is a large networking space, a lounge area including two balconies with panoramic views of the Maltese countryside, private meeting rooms and modern working equipment.

Max Portelli, CFO of Soft2Bet, added: “The new office will provide even more opportunities to serve the Group’s partners in Malta and attract top talent. We are delighted to be contributing to the local economy and the iGaming industry by creating attractive employment opportunities for executives interested in developing strong careers and enjoying the best professional progression paths available in Malta.”

Soft2Bet supports a series of corporate events, social responsibility initiatives and provides employees’ families medical insurance with extended coverage. Soft2Bet believes that only by creating a comfortable environment for its employees and their families can high results be achieved together.

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Martin Collins, CBDO of Soft2Bet, said the new space was an important milestone for the Group: “The opening of the new office shows the impressive growth and development dynamics of Soft2Bet. We are delighted to share our success with our team members, partners and distinguished guests.”
T
he official part of the event started with inspiring speeches from Soft2Bet’s Founder and CEO Uri Poliavich, followed by the ceremonial cutting of the red ribbon and the start of the celebration. The event featured a lounge area with DJ sets and maximum networking opportunities with Soft2Bet’s key business partners.

The post Soft2Bet inaugurates new offices in Malta appeared first on European Gaming Industry News.

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Huge Jackpot at King Billy Casino: C$3,658,306!

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King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!

Because, we are talking about C$3,658,306.

This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.

King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.

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A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.

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About King Billy Casino

Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.

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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.

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Boyd Interactive

Play’n GO announces landmark partnership with Resorts Digital Gaming

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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.

Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.

Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.

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“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”

Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”

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Interviews

Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype

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Match Hype has just won two industry competitions. Talk us through your product.

Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.

 

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What technologies are you leveraging to deliver such a cutting-edge tool/product?

We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.

 

Who is Match Hype aimed at?

We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.

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The end users are any sports fans who enjoy engaging videos. So basically everybody.

 

Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?

It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.

 

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What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?

People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.

 

And what about retention? How can it be used to keep players engaged and coming back for more?

Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.

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What can we expect from Match Hype in the coming months?

We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.

 

Any final thoughts?

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For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.

Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.

The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.

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