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How to promote and advertise your gambling business in highly regulated markets
According to data from Statista, the global online gambling market is expected to be worth $107.3 billion by the end of this year, and $138.1 billion by 2028. As the industry continues to grow, so do its responsibilities — and the general trend is more advertising regulations, not fewer. Slotegrator shares key findings on this issue for those seeking to operate responsibly.
Online gambling sometimes faces severe limitations or complete bans, even in nations where land-based casinos are legal. Even outside historically conservative nations, there is a general trend toward more stringent regulation; liberal nations like Georgia and Lithuania have made substantial adjustments to tighten oversight of gaming operators and advertising strategies.
Countries throughout the EU are slowly harmonizing their gambling regulations, and CIS countries are also actively improving the regulation of the iGaming market, with special attention paid to strict regulation in the field of advertising. Governments argue that stricter advertising restrictions are not intended to stifle the growth of the industry, but rather are necessary measures for effective industry oversight.
Advertising regulations can vary dramatically from country to country depending on its legal status and cultural attitudes toward the practice. However, in most countries with a regulated gambling industry, there are some common general principles of advertising regulation:
- Prohibition of advertising to minors.
- Advertising content requirements.
- Licensing and regulation of advertising.
- Prohibition of deceptive or aggressive advertising.
You can read more about these points in a new article from Slotegrator Academy.
What are the consequences for illegal gambling advertising?
From fines and criminal charges to license revocation and asset seizure, authorities employ a range of measures to enforce compliance with advertising regulations and uphold the integrity of the gambling industry.
- Fines are one of the most common penalties for illegal gambling advertising in gambling regulated countries.
- Harsh measures like license revocation or suspension are possible.
- Criminal charges may even be brought against the individuals or organizations responsible for the illegal advertising.
- In cases of illegal gambling advertising activities, authorities can seize assets, profits, or proceeds obtained unlawfully.
Experts from CasinoRIX, Slotegrator’s media partner, comments: “When launching projects in such markets, the main task is to thoroughly study all the requirements from local regulators – whether licenses for affiliates are required and what restrictions or rules exist for operations and advertising. Then, it’s essential to constantly monitor possible changes and amendments to comply with all provisions.
It’s not enough to know which tools and traffic channels to use; for example, to promote on social networks, one needs to delve deeper into prohibitions at the legislative level and understand the social responsibility of all your actions.
Additionally, it is necessary to maintain constant communication and exchange experiences with your partners to reduce the chances of mistakes.”
Here are a few examples of how gambling advertising is regulated in different European and countries and in the Baltic region:
- In Lithuania in 2021, the government implemented a comprehensive prohibition on the promotion and advertising of gambling activities through any means, including television, banners, and external advertising channels. Additionally, the government prohibited operators from offering players incentives such as free spins or bonuses.
- In Latvia, the promotion of gambling activities is strictly regulated, with allowances limited exclusively to land-based casinos. Operators are permitted to advertise solely by displaying the name of the casino, the organizer, and the official trademark. It is also prohibited to offer participation in gambling for free, as a gift or prize.
- In Estonia operators enjoy significant freedom in advertising their gambling services, with television and free streaming platforms being particularly favored channels for promotions, often utilized during nighttime hours. This leniency extends to casinos, which have the liberty to advertise bonus offers, promotions, and their own brand without significant restrictions.
- Finland maintains a stringent stance on gambling advertising, with legislation prohibiting promotions across various mediums including radio, television, online platforms, and public spaces. The authorities maintain strict surveillance over advertising activities, particularly targeting operators lacking a local license.
- In Italy, in 2019, the government implemented a sweeping ban on all forms of gambling advertising in the country. This legislation prohibits both direct and indirect promotion of gambling services through all available information channels, including television, radio, print media, the internet, and any other public platform. Additionally, the initiative extends to banning sponsorship in soccer, prohibiting the placement of logos, merchandise, or the use of other marketing tools associated with gambling.
- In Spain, stringent regulations have been implemented to restrict almost all forms of gambling advertising, including sponsorships. The only exception is during late-night hours, from 1:00 to 5:00, where live broadcasts are permitted to feature gambling advertisements. Furthermore, welcome bonuses were prohibited starting from 2020.
- In Belgium the government took a decisive step to combat addiction and debt associated with gambling by instituting a comprehensive ban on gambling advertising across multiple platforms starting from July 1, 2023. This prohibition extends to television, radio, cinemas, magazines, newspapers, public spaces, and even online advertising on websites and social media.
- In Denmark, gambling advertising is permissible within the country’s borders, provided it does not target minors. Operators are required to highlight that gambling is primarily intended for entertainment purposes, rather than as a means of making money. Moreover, when featuring prominent individuals in their advertising campaigns, operators must refrain from conveying the notion that gambling played a significant role in their success.
- In Sweden, all forms of gambling and betting are permitted, along with advertising for them. However, under the Marketing Act, only games and lotteries licensed in Sweden are eligible for advertisement.
“One of the first items that should be on your to-do list if you want to develop working strategies for a highly regulated market is to conduct thorough market research — and your first stop is your target market’s regulatory framework. You should also analyze competitors’ marketing approaches and monitor how they navigate regulatory compliance. Seeing how other companies are innovating to market effectively while maintaining compliance could help inspire your team to develop new strategies, and in some cases provide an example of what not to do.”, comments Svetlana Kirichenko, Head of Marketing at Slotegrator.
Slotegrator is always interested in partners’ opinions on advertising in regulated markets.
Martin Calvert, Marketing Director at ICS-digital, actively followed the changes and shared his answers in a blitz interview:
Slotegrator: What do you think the tightening of the market for advertising in the iGaming industry will bring?
Martin Calvert: Hopefully a renewed focus on product and competing responsibly for the attention of players.
For some markets, operators already have a dependence on paid media and the affiliate channel – but they haven’t always worked as true partners with their affiliates.
Perhaps given their need for high quality traffic, there will be more incentive to work more collaboratively with partners in the affiliate channel.
Of course, given what we do at ICS-digital and ICS-translate, I’m always enthusiastic about the potential for organic SEO and targeted content to bring players directly in an efficient and scalable way – but not every operator is well-equipped to capitalize on this potential.
Slotegrator: Do universal rules for marketing activities in the industry exist today?
Martin Calvert: It feels like if we’re being totally honest, the range of marketing activities in the industry is enormous – some brands are at the leading edge of innovation, while others are deeply traditional.
I think the main thing is to focus on strategies that a.) fit well with your brand and b.) still deliver the results needed.
You don’t need to do everything, or mirror exactly what competitors are doing – finding your own path can bring you closer to your ideal customers.
That said, I think there are some themes that will always make marketing easier – commitment to understanding multiple audiences, using data responsibly and being both creative and practical can help keep things interesting but efficient.
Slotegrator: Is the tightening of regulation of the advertising market in the iGaming industry able to influence the formation of a responsible gaming culture?
Martin Calvert: Yes, I think sometimes having real restrictions on activities is needed to make marketing practices evolve more quickly and responsibly.
A true culture though is based around how companies decide to conduct themselves, and how they structure their activities in line with some kind of values.
For more and more iGaming companies, this is something that they’re willing to commit to, seeing themselves more like entertainment and tech brands than conventional betting brands.
Committing to responsible gaming has other advantages too – in the world of SEO, Google closely scrutinises YMYL sites i.e. ‘Your Money, Your Life’ sites with the potential to effect someone’s finances or health.
Betting brands who take a responsible approach have a better chance of staying on the right side of Google with responsible content. This is another reason why betting brands who focus on Experience, Expertise, Authority and Trust (E-E-A-T) in their content have the potential to increase rankings and traffic over time.
Slotegrator: How not to get lost in the market with all these changes?
Martin Calvert: I think the most important thing is to analyse competitors, but don’t be tempted to try and do everything they do.
More than ever there is useful and practical advice from Google and other important gateways and platforms.
Making good judgements about marketing depends on understanding your target audiences and, where possible, responding to their wants, needs and queries in an efficient and clear way.
In this respect, responsible gambling fits well with online marketing, content and SEO best practice.
ABOUT SLOTEGRATOR
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
The post How to promote and advertise your gambling business in highly regulated markets appeared first on European Gaming Industry News.
Entre el 14 y el 19 de febrero, una secuencia de acontecimientos en Brasil señaló algo más relevante que una simple rutina regulatoria.
Es decir, el país ha entrado en el mismo ciclo político posterior a la legalización observado en jurisdicciones maduras del juego en Europa — la fase de impacto social.
Tras la apertura del mercado llega la expansión.
Tras la expansión llega el escrutinio.
Por lo tanto, Tribunales, Congreso y reguladores federales actúan ahora simultáneamente en torno a una preocupación compartida: exposición y mitigación del daño.
Para operadores e inversores, esta etapa históricamente redefine modelos de negocio más que los impuestos o las licencias.
Italia (2018), España (2020), Países Bajos (2022) y el debate de affordability en Reino Unido siguieron este patrón entre 12 y 36 meses después de la regulación.
Brasil ha llegado más rápido debido a su escala, visibilidad mediática y relevancia política.
Los tribunales se mueven primero: el juego responsable se vuelve arquitectura de interfaz
El impacto operativo más inmediato provino del poder judicial.
Un tribunal del estado de Goiás ordenó a 251 operadores licenciados mostrar advertencias de riesgo de adicción antes de realizar la apuesta.
Asimismo, el mensaje menciona ansiedad, depresión y sobreendeudamiento, transformando el juego responsable de una divulgación legal en una barrera funcional dentro de la experiencia de usuario.
Esto trasciende al propio estado.
El marco de apuestas es federal, pero la defensa del consumidor es estatal. Los fiscales suelen replicar precedentes entre jurisdicciones, lo que permite que las obligaciones se propaguen más rápido por litigio que por regulación.
Para los operadores surge una nueva categoría de riesgo: responsabilidad sobre la conversión.
Todo mecanismo diseñado para reducir la impulsividad afecta métricas comerciales.
El modelo de negocio debe conciliar fricción conductual y optimización de ingresos.
Este fenómeno replica lo visto en Europa, donde el diseño de interfaz — no la licencia — se convirtió en el principal campo regulatorio.
El Congreso apunta a la publicidad — y por lo tanto a la canalización
Mientras los tribunales abordaban la protección del jugador, el Senado avanzó en legislación para restringir publicidad en televisión, radio, prensa, redes sociales, patrocinios y promociones, con multas millonarias e incluso consecuencias sobre licencias.
En regulación del juego, el mayor riesgo rara vez es el impuesto.
Es la visibilidad.
El modelo brasileño depende de la canalización: migrar jugadores del mercado ilegal al regulado. La canalización requiere notoriedad, y la notoriedad requiere marketing.
Las implicaciones económicas son previsibles:
- aumento del costo de adquisición (CAC)
- reducción del ecosistema de afiliados
- menor diferenciación de marca
- mayor competitividad de operadores ilegales
Existen precedentes claros.
Tras el Decreto Dignidad en Italia colapsó la afiliación y creció el offshore. España vivió efectos similares tras el Real Decreto 958/2020.
Brasil enfrenta ahora la misma tensión estructural:
la política pública busca reducir exposición, mientras el mercado regulado necesita visibilidad controlada para existir.
La financiación del deporte se vuelve argumento político
El debate publicitario introdujo un argumento adicional: la financiación del deporte.
De esta forma, ejecutivos advierten que limitar marketing y competitividad de cuotas reducirá volumen de apuestas y por ende transferencias fiscales y patrocinio deportivo.
Esto invierte la narrativa original.
Durante la legalización, las apuestas financiaban el deporte.
Ahora el deporte se usa para frenar la sobre-restricción.
El debate pasó del optimismo fiscal al equilibrio económico, típico de mercados que pasan de expansión a estabilización.
El gobierno confirma supervisión prolongada
El Ministerio de Hacienda, a través de la Secretaría de Premios y Apuestas, publicó la agenda regulatoria 2026–2027 priorizando:
- revisión de licencias
- reglas para loterías
- procedimientos de fiscalización
- bloqueo de pagos
- herramientas de juego responsable
- control de influencers y afiliados
El cambio conceptual es clave. Brasil pasa de regular operadores a regular ecosistemas.
Plataformas, medios, agencias, afiliados y pagos se convierten en objetivos regulatorios.
Esto marca la transición de creación de mercado a supervisión de mercado — señal clásica de madurez regulatoria.
Más competencia mientras cae la libertad comercial
Al mismo tiempo que aumenta la regulación, existen más de 180 operadores autorizados.
Surge la paradoja típica: más competidores justo cuando disminuye la flexibilidad comercial.
O sea, el resultado suele ser consolidación.
Los pequeños dependen de adquisición agresiva y bonos — inviables bajo restricciones y compliance elevado. Los grandes con marca y medios absorben cuota.
El mercado crece, pero la viabilidad se reduce.
Cambio narrativo: de ingresos a riesgo social
El cambio principal es discursivo, no legal.
La legalización se centraba en impuestos y financiación deportiva.
Hoy el debate gira en torno a adicción, deuda y exposición juvenil.
La política sigue ciclos de percepción:
| Fase | Enfoque | Resultado |
| Apertura | Oportunidad económica | Expansión |
| Estabilización | Protección del consumidor | Restricción |
| Madurez | Minimización del daño | Control conductual |
Brasil ya se alinea en la segunda etapa.
Tribunales enfatizan salud mental, legisladores visibilidad y reguladores supervisión.
Esto suele preceder endurecimientos duraderos.
Qué significa para actores internacionales
Por supuesto, Brasil sigue siendo una de las mayores oportunidades globales.
Pero cambia la lógica operativa.
El mercado pasa de:
- crecimiento por adquisición → crecimiento por retención
- escala publicitaria → legitimidad de marca
- velocidad → resiliencia regulatoria
Muchos operadores interpretan esta fase como inestabilidad.
Históricamente es maduración.
Europa mostró que la rentabilidad sostenible llega después de esta adaptación estratégica.
Conclusión: la legitimidad reemplaza al acceso
Los eventos de mediados de febrero no crearon una regla única transformadora.
Crearon convergencia institucional.
Por ello, poder judicial, legislativo y ejecutivo reaccionan a la misma preocupación: el impacto social del juego.
La primera fase definió quién podía entrar.
La segunda definirá cómo operar.
La industria ya no negocia acceso.
Negocia legitimidad.
Y en mercados regulados, la legitimidad — más que la licencia — define la rentabilidad sostenible.
Betnacional lanza una plataforma de comunicación basada en la cultura del hincha en Brasil
Betnacional presentó una nueva plataforma de comunicación llamada “Bota essa paixão pra jogo” (“Pon esa pasión en juego”), con el objetivo de fortalecer la relevancia de la marca y el engagement entre los aficionados deportivos brasileños durante un periodo de alta atención global al fútbol.
Desarrollada en colaboración con la agencia creativa Galeria.ag, la plataforma se construye a partir de una comprensión cultural de cómo los brasileños viven el deporte — caracterizada por intensidad emocional, participación activa y una forma única y expresiva de alentar.
La campaña está prevista para desarrollarse durante el primer semestre de 2026.
Álvaro Garcia, Chief Marketing Officer de Flutter Brasil, explicó que la estrategia busca aprovechar deliberadamente la profunda presencia cultural del fútbol en el país, señalando que casi la mitad de la población ve al menos un partido por semana, dato que evidencia la relevancia cotidiana del deporte.
Acorde estudios internos de Betnacional, el 60% de los apostadores deportivos realiza apuestas tres o más veces por semana, cifra que asciende al 69% entre los usuarios que combinan apuestas deportivas con otros formatos de juego.
Estos insights de comportamiento guiaron la dirección creativa de la campaña.
La iniciativa incluye activaciones multicanal en televisión, plataformas digitales y formatos out-of-home (OOH), con piezas breves pensadas para funcionar tanto en medios tradicionales como en entornos sociales.
Por eso, el enfoque creativo refleja la cultura futbolística brasileña, combinando con frecuencia humor y narrativa emocional para retratar la pasión del hincha como una extensión natural de la vida cotidiana.
Según Ricardo Schreier, Head of Brand Creative & Insights de Flutter Brasil, la plataforma representa un “territorio fértil para construir narrativas” que traduzcan el comportamiento cultural en una expresión de marca consistente.
Además, la campaña también marca el primer gran trabajo de Galeria.ag como agencia líder tanto de Betnacional como de Betfair en Brasil — posición asumida a finales de 2025 dentro de la estrategia integrada de Flutter Brasil, que combina planificación, inteligencia de mercado y ejecución creativa.
The post Brasil entra en la fase de endurecimiento post-legalización appeared first on Americas iGaming & Sports Betting News.
Between 14 and 19 February, a sequence of developments in Brazil signalled something more significant than regulatory routine.
The country has entered the same post-legalisation political cycle already observed across mature European gambling jurisdictions — the social impact phase.
After market opening comes expansion.
After expansion comes scrutiny.
Courts, Congress and federal regulators are now acting simultaneously around a shared concern: exposure and harm mitigation.
For operators and investors, this stage historically reshapes business models more than taxation or licensing ever did.
Italy (2018), Spain (2020), the Netherlands (2022) and the UK affordability debate all followed this pattern roughly 12–36 months after market regulation.
Brazil has reached it faster due to scale, media visibility and political salience.
Courts move first: responsible gambling becomes interface architecture
The most immediate operational impact came from the judiciary.
A state court in Goiás ordered 251 licensed operators to prominently display addiction-risk warnings before bet placement.
The mandatory message references anxiety, depression and over-indebtedness, effectively transforming responsible gambling messaging from compliance disclosure into a functional UX barrier.
This matters beyond the state itself.
Brazil’s gambling framework is federal, but consumer protection enforcement is state-driven. Public prosecutors frequently replicate precedents across jurisdictions, meaning obligations can propagate faster through litigation than through regulation.
For operators, this introduces a new risk category: conversion liability.
Any mechanism designed to reduce impulsive betting inherently affects conversion metrics.
The business model must therefore reconcile behavioural friction with revenue optimisation.
This mirrors developments seen in European markets where interface design — not licensing — became the primary regulatory battleground.
Congress targets advertising — and therefore channelisation
While courts addressed player protection, the Senate advanced legislation restricting betting advertising across television, radio, press, social media, sponsorships and promotional campaigns, with penalties including multimillion-dollar fines and potential licence consequences.
In gambling regulation, taxation rarely determines operator viability.
Visibility does.
Brazil’s regulatory logic depends on channelisation: migrating consumers from offshore operators to licensed platforms.
Channelisation requires awareness, and awareness requires marketing.
The economic implications are predictable:
- rising customer acquisition cost (CAC)
- shrinking affiliate ecosystems
- weaker brand differentiation
- improved competitiveness of illegal operators
This dynamic has precedent.
Following Italy’s Decreto Dignità advertising ban, affiliate activity collapsed and offshore presence strengthened.
Spain experienced similar effects among younger demographics after Royal Decree 958/2020.
Brazil now faces the same structural tension:
public policy seeks reduced exposure, while regulated markets require controlled visibility to function.
Sports financing becomes political leverage
The advertising debate has introduced a secondary policy argument: sports funding.
Industry executives warn that reduced marketing capacity and constrained odds competitiveness may lower betting volume and therefore tax transfers and sponsorship revenue to sports organisations.
This represents a narrative reversal.
During legalisation debates, betting was justified as a mechanism to finance sport.
Now sport is used as an argument against over-restriction.
The political discussion has shifted from fiscal optimism to economic trade-offs — a transition typical of markets moving from expansion to stabilisation.
Federal government confirms long-term supervision
The Ministry of Finance, through the Secretariat of Prizes and Betting, published its 2026–2027 regulatory agenda prioritising:
- revision of licensing criteria
- lottery operational rules
- enforcement and monitoring procedures
- payment blocking mechanisms
- responsible gambling tools
- oversight of influencers and affiliates
The conceptual shift is crucial.
Brazil is moving from regulating operators to regulating ecosystems.
Further, platforms, media partners, marketing agencies, affiliates and payment channels become enforcement targets.
This marks the transition from market creation to market supervision — a defining milestone in regulatory maturity.
Competition increases as commercial freedom narrows
At the same moment regulation tightens, the number of licensed operators exceeds roughly 180 platforms.
This produces a classic newly regulated market paradox:
More competitors entering precisely when commercial flexibility declines.
The usual outcome is consolidation.
Smaller operators depend on aggressive acquisition strategies and bonus-driven growth, both incompatible with advertising limits and rising compliance costs.
Larger operators with brand equity and media partnerships absorb market share.
Growth therefore continues — but viability narrows.
Narrative shift: from revenue opportunity to social risk
The most important change is rhetorical rather than legal.
Legalisation was framed around taxation, formalisation and sports funding.
Current public discourse focuses on addiction, indebtedness and youth exposure.
Public policy follows perception cycles:
| Phase | Dominant framing | Regulatory behaviour |
| Opening | Economic opportunity | Expansion |
| Stabilisation | Consumer protection | Restriction |
| Maturity | Harm minimisation | Behavioural control |
Basically, Brazilian institutions now align around the second stage.
Courts emphasise mental health, legislators visibility, regulators supervision.
Such alignment historically precedes durable regulatory tightening rather than temporary intervention.
What this means for international stakeholders
Brazil remains one of the largest global betting opportunities.
However, the operating logic is changing.
The market is transitioning from:
- acquisition-driven growth → retention-driven growth
- marketing scale → brand legitimacy
- speed → compliance resilience
International operators often interpret this phase as instability.
Historically, it signals maturation.
Across Europe, long-term profitability emerged only after this stage forced operators to adapt operational discipline, customer lifetime value strategies and media partnerships.
Conclusion: legitimacy replaces entry as the main barrier
The developments of mid-February did not introduce a single transformative rule.
They created institutional convergence.
Judiciary, legislature and executive authorities are reacting to the same concern: the social footprint of betting.
The first phase of Brazil’s regulated market determined who could enter.
The second will determine how they may operate.
The industry is no longer negotiating access.
It is negotiating legitimacy.
And in regulated gambling markets, legitimacy — more than licensing — ultimately defines sustainable profitability.
Betnacional launches culturally-driven communication platform in Brazil
Additionally, Betnacional has unveiled a new communication platform called “Bota essa paixão pra jogo” (“Put that passion into play”), aimed at strengthening brand relevance and engagement among Brazilian sports fans during a period of heightened global football attention.
Developed in partnership with creative agency Galeria.ag, the platform is built around a cultural understanding of how Brazilian fans experience sport — characterized by emotional intensity, active participation and a uniquely expressive approach to cheering.
The campaign is designed to run through the first half of 2026.
Alvaro Garcia, Chief Marketing Officer of Flutter Brazil, explained that the strategy deliberately taps into football’s deep cultural presence in Brazil, noting that nearly half of the population watches at least one match per week — a statistic that underscores the sport’s daily relevance.
According to internal Betnacional research, 60% of sports bettors place bets three or more times per week, with that figure rising to 69% among users who combine sports wagering with other betting formats. These behavioural insights helped guide the creative direction of the campaign.
The initiative includes multi-channel activations across TV, digital platforms and out-of-home (OOH) formats, with short creative pieces designed to resonate both in traditional media and social environments.
The campaign’s creative approach reflects Brazil’s football culture, often blending humor with emotional storytelling to portray fan passion as a natural extension of everyday life.
According to Ricardo Schreier, Head of Brand Creative & Insights at Flutter Brazil, the platform serves as a “fertile territory for building narratives” that creatively translate cultural behaviour into consistent brand expression.
This campaign also marks the first major work of Galeria.ag in its role as lead agency for both Betnacional and Betfair in Brazil — a position the agency assumed at the end of 2025 as part of Flutter Brazil’s integrated strategy combining planning, market intelligence and creative execution
The post Brazil enters the post-legalisation tightening phase appeared first on Americas iGaming & Sports Betting News.
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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