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BetMGM to Make Basketball History This March

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Destination sportsbook at State Farm Stadium and record-breaking wagers set the stage for biggest tournament in company history.

BetMGM, a leading sports betting and iGaming operator, is set to make history this March forecasting a record-setting handle and featuring a destination sportsbook at State Farm Stadium. To celebrate the greatest tournament of the year, BetMGM is giving customers a stake in an underdog with a free-to-play $100,000 Sleeper Sixteen Contest available through the mobile app.

“March is here and we’re preparing for the landmark tournament,” said BetMGM CEO Adam Greenblatt. “BetMGM will be front-and-center of the action elevating the experience for our fans with unique contests and world-class destinations across the country to catch the games.”

  • Making History: This year’s tournament will have its place in the record books. Arizona is home to the BetMGM Sportsbook at State Farm Stadium is a 17,000-square-foot entertainment destination with state-of-the-art sportsbook amenities including giant video walls, dozens of wagering kiosks and a world-class bar and grill. Additionally, BetMGM projects 2024 to be the most bet on tournament in company history having recently expanded to North Carolina marking its 29th market in North America.
  • BetMGM’s $100,000 Sleeper Sixteen Contest: Now that the bracket is set, all BetMGM players can play a free Sleeper Sixteen game on the mobile app. Players will spin a wheel to be assigned a team in the tournament that is a 10 through a 16 seed. If their team is one of the final 16 teams left in the tournament, the player will split $100,000 in bonus bets, divvied up among other users with that team. Contest not available in New York, Nevada or Puerto Rico.
  • March Matchups 64% Boost Pack: Starting Wednesday, March 20, all BetMGM customers will receive a Boost Pack, containing three unique tokens to boost their favorite bets in the Round of 64. IThe boost pack will include an odds boost token, a parlay boost token, and a “live” token that can be used on any in-play wager. Promotion not available in Nevada or Puerto Rico.
  • Inside the Lines: The following intel from the BetMGM trading team highlights the most notable early action across the country.
    • Fan Favorite to Win: Kentucky, North Carolina and UConn are the most bet teams in the tournament to win it all. Michael Ranftle, Senior Trader at BetMGM, said, “Kentucky is our biggest liability to win the NCAA Tournament. However, with the recent launch of legal sports betting in North Carolina, the Tar Heels are becoming a big loser for the sportsbook with their hometown fans believing in them. Both blue bloods getting knocked out of the bracket early would be great for BetMGM.”
    • Most Popular Underdogs to Win Opening Round:
      • Samford +260
      • NC State +180
      • McNeese State +230
      • Duquesne +400

As BetMGM continues to expand into new markets, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The BetMGM app is available for download on both iOS and Android and is accessible via desktop at betmgm.com.

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For more information, follow BetMGM on X.

 

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Gaming Corps joins forces with Torrero to boost operator choice and content delivery

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.

Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.

Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”

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Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”

The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.

The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.

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Omnigame celebrates win at SBC Awards Europe

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Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

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The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.

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Former Swintt Marketing Manager Michela Pace joins GameOn

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Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division

GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.

Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.

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The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.

Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.

She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.

Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.

“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.

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“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”

Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.

“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”

The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.

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