Latin America
SBC Exceeds Forecasts, Drawing 4,000 Attendees to Debut Event in Rio
In an dynamic entrance into Rio, SBC’s inaugural Brazil-focused event exceeded all forecasts, drawing in a staggering turnout of 4,000 attendees — surpassing the anticipated 3,000 — and signaling a promising start to the future expansion plans disclosed during the event.
Held from March 5th to 7th, SBC Summit Rio served as a deep dive into the Brazilian market during a pivotal moment of opportunity, spurred by Brazil’s recent approval of online gambling regulation. The Summit played a protagonistic role in creating a platform for senior executives to unite and discuss the future trajectory of the industry in the country, blending local insights with global perspectives.
Featuring over 70 exhibitors, the show floor at the Windsor Convention & Expo Center was abuzz with activity throughout the event, which sold out well ahead of its scheduled dates. This strong demand underscored the imperative to transition SBC Summit Rio to its new venue, Riocentro, for next year’s edition, allowing for the accommodation of over 10,000 delegates and 400 exhibitors and sponsors.
Exhibitor contentment was evident, as indicated by an initial Net Promoter Score (NPS) of 54, with the overwhelming majority of 2024 exhibitors already confirming their participation for the 2025 edition. The show floor featured prominent international suppliers including Amusnet, BetConstruct, Digitain, IDnow, Oddin.gg, Pragmatic Play, and others.
Victor Arias, Vice President LatAm at Pragmatic Play detailed his experience exhibiting at the event: “For me, it is always a joy to participate in an event organized by SBC, and this one in Rio was no exception. I left very satisfied because I was able to meet with friends and colleagues and analyze the possibilities offered by a market as relevant as Brazil. Without a doubt, this opportunity was fundamental for Pragmatic Play, which is experiencing continuous growth in the country. These days were extremely intense, with important commercial agreements and a stand that was filled with visitors who enjoyed the environment and the experience that Pragmatic Play provided.”
The operator sector witnessed notable participation, comprising 30% of the total attendee numbers, from key players such as Aposta Ganha, Betano, Betsson, Esportes da Sorte, EstrelaBet, Galera.Bet, Rei do Pitaco, Superbet and Vai De Bob, among others. Feedback gathered from the post-event survey revealed a commendable NPS of 62 among operators, reflecting the positive reception of the event from the segment. Additionally, a diverse range of operators participated as exhibitors, indicating their proactive approach to market penetration.
“Timing couldn’t be more impeccable; our recent entry into Brazil in December aligned perfectly with this event. SBC Summit Rio offered an exceptional opportunity for us to leverage the existing momentum and establish vital connections. With a notable turnout and invaluable networking sessions with prominent figures in the Brazilian sector, the event delivered on all fronts. For a European company venturing into this new territory, the knowledge acquired and relationships forged with affiliates and suppliers will be pivotal in shaping our strategy,” said Alex Fonseca, CEO Brazil, Superbet.
The projected affiliate count of 300 was also surpassed, with 447 affiliates in attendance, marking a significant 49% increase over the initial target. This sets a promising precedent for the launch of the dedicated Affiliate Leaders Summit in Rio in 2025, providing a platform for affiliation and marketing professionals to deliberate on traffic acquisition strategies in the burgeoning market.
Clever Advertising COO Marcos Oliveira commented: “SBC truly outdid themselves with this event — the diverse representation of operators, both local and international, was fantastic to see, and the connections we made will help us set a strong foothold in Brazil, marking a crucial step forward for our business. SBC Summit Rio was about learning, taking action, and making things happen. For the 2025 edition, I am very pleased to support and sponsor the Affiliate Leaders Summit — adding a dedicated summit is definitely a step in the right direction.”
Zé Roberto, the celebrated Brazilian former footballer, kicked off the event with a keynote that drew a full house, initiating a highly productive conference segment featuring 100 influential voices in line with SBC’s renowned standards. Furthermore, the event witnessed the official launch of the Associação de Mulheres da Indústria Gaming (AMIG), underscoring SBC’s commitment to empowering women within the gaming sector.
One of the networking highlights beyond the exhibition floor throughout the event’s three-day duration was an evening gathering at the Museu do Amanhã. This event welcomed Rio de Janeiro governor Cláudio Castro, who engaged in discussions with organizers, exploring the profound impact that events of this magnitude have on the industry and Brazil’s economy.
Rasmus Sojmark, CEO and Founder of SBC said: “I wouldn’t exactly label the turnout as surprising; it was evident from the outset that this event held great promise for several reasons: the timing, the choice of Rio as the host city, and the quality associated with SBC.
“Nevertheless, I’m genuinely delighted to have had the opportunity to host both the Brazilian and international industry at our debut event in Rio. The conference provided much-needed insights from top experts, and the expo floor was teeming with activity. I’d dare say that the entire Brazilian industry was in attendance. Thank you all for your support. Let’s all work on making great things happen in 2025.”
BMM Innovation Group
BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week
BMM Innovation Group (“BIG,” “BIG Group,” “BMM,” or the “Company”), a technology conglomerate focused on product compliance testing, training, and cybersecurity solutions, will participate in the CGS Recife show on August 21–22 at the Recife Expo Center in Recife, Brazil.
On Thursday, August 21, from 12-12:25 p.m., Marzia Turrini, BMM Testlabs’ President, iGaming & Cybersecurity, will deliver a keynote address on “Cybersecurity & Compliance: Safeguarding Operational Integrity in iGaming’s New Digital Era.” Turrini, named Latin America ‘Leader of the Year’ at the SBC Awards Americas earlier this year, will deliver a presentation that will cover how operators and suppliers can integrate robust cybersecurity measures with strong compliance practices to protect revenue, reputation, and regulatory relationships.
BMM Testlabs has a long-standing commitment to supporting the growth and integrity of Brazil’s evolving gaming industry. As a trusted partner to regulators, suppliers, operators, and industry stakeholders, BMM works closely with regulatory bodies and state lotteries to ensure technical compliance, transparency, and responsible gaming.
With a test lab and office in São Paulo backed by BMM’s years of experience serving the Latin American market, the Company offers local knowledge and support combined with global expertise. The digital and land-based services and solutions that BMM can provide in Brazil include product testing and certification, inspections, field audits, technical evaluations, and advanced cybersecurity solutions through BIG Cyber. BMM also provides compliance-grade expert-led training on responsible gaming, AML, human trafficking awareness, fraud prevention and detection, and many other topics through RG24seven Virtual Training.
Turrini said, “Brazil is one of the most exciting gaming markets in the world, and BMM is proud to be part of its growth story. At CGS Recife, we’ll demonstrate how trusted product compliance, paired with cybersecurity and virtual training tailored for the gaming industry, can protect operations, build player trust, and strengthen the market. With our new São Paulo test lab and dedicated Brazil team, we’re committed to providing regulators, suppliers, and operators with the local expertise and global strength they need to succeed.”
The post BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS, a global tech provider of iGaming software solutions, has unveiled its latest report on Latin America’s iGaming landscape, providing a comprehensive, data-rich guide for operators navigating one of the industry’s fastest-evolving regions.
After becoming the first certified iGaming software provider in Brazil and obtaining further approval in Peru, SOFTSWISS has deepened its regional expertise to help operators, regulators, and stakeholders better understand and operate within the dynamic LatAm iGaming market.
As the iGaming sector turns its eyes toward emerging markets, Latin America stands out as both a challenge and an opportunity. The newly released Latin America’s iGaming Market Overview from SOFTSWISS offers a detailed, country-by-country analysis of the region’s regulatory frameworks, market potential, and player behaviour.
The report serves as a starting point for understanding gambling regulation across Latin America. It helps analysts, governmental institutions, and operators solve the problem of scattered and unclear information about the market peculiarities of the region’s countries, equipping stakeholders with the knowledge to build strategies grounded in local realities.
What’s Inside the Report?
The iGaming in Latin America Market Overview examines 19 jurisdictions and outlines their licensing conditions, taxation models, local ownership requirements, and digital infrastructure, which collectively shape the operating landscape. The 2025 edition offers:
- Detailed regulatory snapshots for land-based and online gambling in LatAm countries
- In-depth assessments of mobile penetration, payment infrastructure, and demographic trends
- Analysis of traditional betting culture and its impact on online product strategies
- Insights into upcoming reforms and their competitive implications
Many local experts note that the Latin American market is highly fragmented, with each country presenting its own unique regulatory landscape for iGaming. From Costa Rica’s legal grey zones to Paraguay’s border casinos and Brazil’s regulatory leap with Law No. 14.790, the report underscores how nuanced and fragmented the market remains. Understanding distinct frameworks is critical for any operator looking to succeed in the region, whose potential is really powerful when approached strategically.
Magnho José, President of Instituto Jogo Legal (IJL), comments: “Costa Rica’s open licensing model has positioned the country as a global hub for online gambling, serving operators from both Latin and North America. Meanwhile, border zones like Ciudad del Este in Paraguay host some of the region’s most established land-based casinos. Latin America’s market isn’t just growing, it’s geographically layered and commercially diverse.”
The SOFTSWISS overview gives operators a clear, data-informed view of where the region stands today – and where it is headed next.
Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shares his excitement: “With Brazil’s full-scale iGaming regulation now in place, SOFTSWISS is fully ready to operate in the market. In parallel, we’ve been evaluating opportunities in other Latin American countries. This report is more than a regional snapshot – it’s a practical tool for any operator looking to eliminate the guesswork from market entry and make informed decisions.”
The Latin America report is part of a broader effort by SOFTSWISS to deliver strategic, market-specific intelligence for iGaming professionals. Earlier this year, the company released the iGaming in South Africa 2025 report – an in-depth analysis of one of Africa’s most promising regulated markets.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America appeared first on European Gaming Industry News.
Latin America
EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina
EGT is proud to announce that its market-leading products have made their debut in Argentina, now being available to visitors of the prominent Bingo King Casino in San Fernando.
Guests of the gaming establishment can try their luck with the company’s absolute bestseller – the Bell Link jackpot, which is widely popular among players around the world thanks to its 4 levels, offering endless winning opportunities and a lot of entertainment.
It is housed in the slot cabinets from the General Series: the G 50 J2 ST and G 32-32 VIP. Standing out with their attractive design, numerous ergonomic features, and exceptional comfort, these two models have consistently demonstrated excellent performance in various gaming halls and have everything needed to become favorites of Bingo King Casino’s visitors as well.
The operator expressed satisfaction with the collaboration, stating that the Bulgarian manufacturer’s gaming equipment immediately caught customers’ attention and generated interest beyond initial expectations.
Christian Graffigna, Director of EGT Argentina, also assessed the partnership positively. He commented: “I am very happy that we have started working with Bingo King Casino, which has established itself as a preferred destination for fans of high-quality slot entertainment. I am confident that our products will contribute to the casino floor becoming even more popular, attracting many new customers while diversifying the loyal customers’ choices and further improving their experience. This cooperation will serve as an excellent reference for us. It will also pave the way to engage with more key players in the increasingly intensively developing Argentine market, which requires increasingly innovative gaming solutions like those of EGT. Therefore, I believe that this is just the beginning of a series of installations that will quickly position our company among the local industry leaders.”
The post EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina appeared first on European Gaming Industry News.
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