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Rootz Welcomes Maria Boelius

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In a definitive move that underscores the company’s bullish approach to 2024 and beyond, Rootz Ltd. has secured the engagement of well-known industry expert Maria Boelius.

Maria has taken on the position of Chief Revenue and Operations Officer, a role that is set to strengthen and future-proof the success of Rootz and its ever-expanding global footprint.

Maria Boelius is a respected figure in iGaming, having previously owned and operated her own online casinos and affiliate company, as well as working in senior roles for other established concerns.

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She tracks her career trajectory back to her university days, after which she put her business and marketing skills into action. Starting out in banking, she rapidly moved into iGaming as Country Coordinator (Finland) for Redbet, before opening her own Affiliate Marketing network, MH Media, a company that focused on SEO for various lead generation websites. Subsequently, she and her partner opened an online casino company, Mozebra Ltd, in which she held the roles of CEO and Co-Founder.

Mozebra was ultimately sold to Spiffbet in 2020, after which Maria continued with the company in the role of Chief Operating Officer.

Maria is renowned as an industry authority when it comes to strategy, marketing, profitability and launching new products, with a heavy focus on making the most of the latest technology to optimise operations. She and her companies have received multiple industry accolades; she is also a respected speaker at events.

Departmental harmony

She is determined when it comes to creating a balance between revenue and operations, and aims to put her impressive skill set to work at Rootz to ensure a rock-solid framework around which the company can continue to break new ground in the iGaming industry.

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Maria Boelius, Chief Revenue and Operations Officer, Rootz: “What drew me to Rootz is the integrity of the company, the reputation of which I have admired for some time. It’s a pleasure to work with the teams in what I believe is going to be a productive and rewarding time”.

Sam Brown, CEO, Rootz: “Maria is a seasoned professional and experienced leader, with a style and drive that aligns closely with our core values at Rootz. She brings a wealth of practical expertise to the business and I’m confident she will add strength, depth and diversity to our ever-evolving leadership team.”

Rootz has set its sights on some significant goals in 2024, with Sam Brown’s Dream Team turning big ideas into action and results.

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Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

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MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.

The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.

With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.

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ZEAL is a new member of the German Online Casino Association (DOCV)

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  • In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
  • ZEAL is committed to responsible gambling and strengthening the regulated market

ZEAL Network SE, Germany’s market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.

“We are delighted to be working with the DOCV,” says Helmut Becker, CEO of ZEAL. “Our aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.”

“We are delighted to welcome ZEAL as a new member of the DOCV,” says Julia Lensing, Managing Director of the DOCV. “The DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.”

By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.

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SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

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SPORTFIVE, a leading international sports marketing agency, has announced the continued growth of its global media production services, reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide.

An Integrated Approach To Athlete Content

With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets – enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands.

SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities.

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Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand’s Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets.

The Global Athlete Media House builds on this foundation, offering services across four key pillars:

Social Media
Custom content and platform strategy tailored to each athlete’s brand and audience.

Podcast Formats
Concept development, production, and distribution of athlete-hosted audio and video formats.

Off-Court PR
Media activations and storytelling designed to extend athlete relevance beyond competition.

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Original Content
From branded videos to full-scale documentaries, creating high-quality stories that resonate globally.

These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production.

“Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners.” said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE.

The post SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division appeared first on European Gaming Industry News.

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