Latin America
NOVOMATIC starring with impressive portfolio at SAGSE
The anticipation is huge for the most important gaming event in Latin America, taking place from March 20-21, at the Hilton Buenos Aires Hotel in Argentina. Once again NOVOMATIC, through its local subsidiary NOVOMATIC Argentina, will present at stand #158 its full range of products and gaming solutions such as land-based casino products, casino and arcade management systems including biometric access and player tracking technologies, as well as sports betting products. This 360° portfolio fulfills the highest demands in terms of technology and quality.
Outstanding cabinets meet every operator’s demands
Following the product launch at last year’s ICE in London, the BLACK EDITION II series has already established itself very well on gaming floors worldwide. Visitors at SAGSE will get the chance to experience one of the now NOVOMATIC classics at the trade show featuring the latest content: The BLACK EDITION II 3.27 is characterized by a modern cabinet design, perfectly angled monitors, and a razor-sharp game display against the backdrop of the Black Metro finish and a contrasting LED lighting concept. This multiscreen version is equipped with two 27″ Full HD LCD screens and a topper of the same dimensions.
In addition, there will be a dedicated section for the FUNMASTER 2.27, which is renowned in the region for its outstanding performance and excellent cost-effectiveness. Another cabinet highlight at NOVOMATIC’s appearance at SAGSE will be the DIAMOND X
. This x-quisite cabinet series will be showcased with state-of-the-art Progressive content like GLOBE LINK, shown in the upright version DIAMOND X 1.55J. The brand-new Multi-Game Mix Impera Line HD Edition 9 comes with a selection of 72 games, presented at SAGSE in the multi-screen version DIAMOND X 2.32.
Top performing game content for every player preference
A further well established NOVOMATIC product will also be shown at SAGSE: the PANTHERA series, in the versions PANTHERA Curve 1.43 and PANTHERA 2.27. These towering cabinets are distinguished by sleek design and powerful performance and can be experienced at the show with the brand-new Progressive Jackpots CASH CONNECTION Edition 3 and MONEY PARTY Edition 1. The Group’s local subsidiaries, NOVOMATIC Argentina and Octavian de Argentina, will on top show the innovative ULTRA BOOST Link, which is also integrated live with the region’s leading myACP casino management system.
The sports betting sector is further enhanced by a product novelty: the NOVOMATIC ActionBook Plus 2.27 offers more action, more bets, more possibilities on an upright single screen and a design that blends effortlessly into any environment. Explore the seamless betting experience with state-of-the-art graphics and lightning-fast response time at the NOVOMATIC sports betting corner at SAGSE 2024.
Fabián Luis Grous, Managing Director of NOVOMATIC Argentina, is looking forward to welcoming visitors: “We are excited to showcase our product portfolio at one of the most important trade shows in Latin America. Expectations are the driving force that motivates us to continue growing!”
ABBIATI Casino Equipment
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas
Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
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Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
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New partnership to see Asia’s leading aggregator expand with operator across Paraguay, Chile and Mexico
Zenith, Asia’s premier iGaming platform provider, has today announced a new partnership with Jugamax, one of Paraguay’s leading operator brands.
Through this new partnership, Zenith will deliver an expanded gaming experience to Jugamax’s players across LatAm via ONEAPI, its award-winning game aggregation platform.
Zenith’s latest deal is expected to be the first of many in LatAm with 2025, with Asia’s leading aggregator already delivering its services to 500 global operators and over 50 million players.
This collaboration will provide Jugamax with seamless access to more than 10,000 top-quality game titles from 150 studios across the operator’s key markets including Chile, Mexico and Paraguay.
Through Zenith’s single, easy-to-integrate solution, Jugamax can now tap into a world-class library of slots, live casino and instant games, each designed to drive both engagement and retention – empowering Jugamax to scale rapidly as it continues its expansion across LatAm.
Jugamax’s integration with ONEAPI will also enable the operator to benefit from faster onboarding, dedicated technical support and access to exclusive rates for leading studios.
This partnership reflects Zenith’s ongoing commitment to providing operators with scalable, efficient and high-performing solutions tailored to the unique intricacies of markets across the LatAm region.
Commenting on the new partnership, Karina Moral, Senior Business Development Manager at Zenith, said: “Partnering with Jugamax marks an exciting step in Zenith’s expansion across LatAm. Their local expertise combined with our powerful aggregation platform will create new opportunities for growth, innovation, and player engagement in Paraguay, Chile and México.
“We already have a global reputation as an award-winning Asia aggregator and we have big plans to expand across LatAm in 2025 and beyond, with a tailored suite of product designed for the exact needs of local players.”b
The post Zenith partners with Paraguay’s Jugamax to expand ONEAPI Game Aggregation across LatAm appeared first on Gaming and Gambling Industry in the Americas.
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