Latest News
Swintt enters Belgian market with Circus.be partnership
Up-and-coming software provider strengthens European presence with new deal that will see full suite of SwinttSelect and SwinttPremium games offered on leading casino platform
Swintt, hotshot software developer behind recent hits Dynamite Boost and Big Max Multi Reel, has announced that it will shortly enter the regulated Belgian market via a new deal with Circus.be that will see its full portfolio of titles launch on the popular online casino platform.
Following hot on the heels of last year’s partnership with Circus.nl which saw the provider cement its presence in the then-nascent Dutch market, the new deal will now enable customers at the leading Belgian casino site to experience a rich and varied line-up of SwinttSelect and Swintt Premium releases including exciting upcoming releases by Elysium Studios, as well as those supplied by boutique third-party studios via the innovative SwinttStudios programme.
Already well established as one of the country’s top regulated online casino platforms, the news means that Circus.be will be able to further bolster its current line-up of well over 1,000 casino titles with the addition of both established favourites and eagerly anticipated upcoming releases from the hit studio.
With the Swintt line-up having been carefully curated to cater for the broadest cross-section of players imaginable, the presence of both classically-themed SwinttPremium games and cutting-edge SwinttSelect titles means that there will be something for everyone when the full catalogue goes live.
In the former category, players at Circus.be can look forward to getting their first taste of the fan-favourite “Pots and Pearls” series of games in Seven Seven Pots and Pearls, a retro, fruit-themed slot that provides players with an exciting pearl free spins feature and access to four rewarding local jackpots.
The highlight of the SwinttSelect portfolio, meanwhile, will undoubtedly be the inclusion of Aloha Spirit XtraLockTM – an engaging “Xtra” series slot that draws its inspiration from Polynesian culture and offers players the chance to get their hands on a 200,500x max win in its innovative Tiki free spins feature.
With the latter of these two titles still ranking as the software provider’s most successful release to date, there will certainly be plenty of players at Circus.be eager to take Aloha Spirit XtraLockTM for a spin, but really the popular game is just the tip of the iceberg in terms of what they can expect to discover from the full Swintt portfolio as more cutting-edge slots are rolled out over the coming weeks.
David Mann, Chief Executive Officer at Swintt, said: “Having already collaborated with the Circus Casino brand for a highly successful venture in the Netherlands, we’re delighted to be expanding the scope of our deal to include Belgium as we look to enter the market there for the very first time.
“With Circus.be being one of the country’s best-known online casino platforms, we’re really looking forward to being able to share our full range of slots with their players – and with the entire Swintt portfolio to choose from, we’re sure there’ll be something for everyone in our line-up.”
David Carrion, Chief Operating Officer Interactive at Circus.be, said: “At Circus.be, entertainment and pleasure are at the heart of what we do. We’ve always prided ourselves on offering unparalleled choice and variety to our customers – and our new partnership with Swintt will ensure that we’re able to offer an even greater range of top titles to all players in the Belgian market.
“Known for their innovative range of Select games as well as more-traditional Premium releases that combine rewarding features with recognisable graphics and sounds, the Swintt portfolio caters for all tastes and preferences, and we can’t wait to see how it performs when it goes live later this month.”
Scientific Games, in partnership with Loto-Québec, Sustana Papers and Recyc-Québec, won the 2024 Gutenberg Award for sustainability at the 42nd Gala Gutenberg. The Gutenberg Awards are the Québec printing industry’s premier event, highlighting the talent, creativity and expertise of printing artisans.
The partnership’s winning entry was the Le Billet Vert (The Green Ticket) lottery instant scratch game launched by Loto-Québec in April 2024. The game was printed on 100% recycled board provided by Sustana Papers, with 100% water-based inks. Scientific Games enhanced the sustainability of the production process by packing completed games in boxes containing 60% recycled fiber and delivering them on reused European Pallet Association pallets.
The game promotes the recycling of lottery tickets, inviting players to download Recyc-Québec’s Ça va où? (Where Does It Go?) mobile app. The app teaches users to correctly sort recyclables and shows them drop-off locations for various types of household waste.
Isabelle Jean, Executive Vice-President and Chief Operating Officer of Lottery Games for Loto-Québec, said, “Since our first scratch game printed on 100% recycled paper stock debuted in 2021, our sustainability efforts have only increased. Congratulations to our team members from Loto-Québec, Scientific Games, Sustana Papers and Recyc-Québec for their vision. Together, we are reducing the environmental footprint of our games.”
The sustainable materials and game production techniques used for Le Billet Vert saved 110 mature trees, the equivalent of 326 10-minute showers, and the electrical power of 882,587 60-watt lightbulbs in one hour (Sustana Solutions eco calculator).
Marc-Andre Doyon, Vice President Canada for Scientific Games, said, “Through this collaboration, Scientific Games and our partners lead the global lottery industry in instant game sustainability. It’s truly an honor to win the Gutenberg Award for our efforts.”
Le Billet Vert is the thirteenth 100% recyclable game created for Loto-Québec since 2021 when Scientific Games and the Lottery began collaborating on a project to bring sustainable instant games to the lottery industry. Another game from this collection, Folie des plantes (Plant Madness), won the Gutenberg Award for sustainability in 2022. Other 100% recyclable Loto-Québec games produced by Scientific Games include Evasion (Escape), Code secret (Secret Code), SLINGO 10X and C’est quoi ton signe? (What’s Your Sign?).
Scientific Games is Loto-Québec’s primary instant game partner, producing the Lottery’s first instant game more than 50 years ago. The company has employed generations of Québécois professionals from their Montréal production facility, which produces instant games for Canadian and European lotteries.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).
Industry Awards
Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards
Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.
Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.
The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.
Betinia’s shortlisting in the following categories:
- Best Native App,
- CRM Campaign,
- Innovation in Sports Betting,
- Innovation of The Year,
- Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.
Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.
Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”
The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.
In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.
BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.
“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”
To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:
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Ação da Cidadania: [email protected]
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CUFA: [email protected]
Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.
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